Wedding Invitations That Are Unique – Internet Ad Sales (press release)

Wedding Invitations That Are Unique
Internet Ad Sales (press release)
A Blog also contains pages in regards to a certain topic but the main difference is employing a static site you might want to update the content or your webmaster decides to the whole 辦公桌 or content. Weblog is dynamic, this will mean that the

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10 Rules of How to Write a Great Press Release

Is it true that press releases still matter?

Last week, I sat down with Shannon Gray, managing director at a 25-year-old PR firm, McKinney & Associates (cool enough to run their own Twitter chat, #socialjusticechat), and she said it best:

“Press releases are still vital. Today, they cut through the clutter of extraneous words of blog posts. They are the standard, recognized format for sharing details about an event, person or topic. Well-written press releases can answer who, what, where, when, why and how in a concise, easily digestible manner. They remain the gold standard for getting information to media outlets.”

Thanks to the fact that they’re thorough, informative, and relevant to a high-level audience, press releases are a tool that still helps marketers stand out above the competition today.

Unfortunately, very few marketers understand how to craft great press releases that can go far.

While many things go into crafting quality press releases, hiring a trained news journalist and ensuring your distribution is rock-solid are some of the best ways to ensure your press release success. Read on to learn more.

Why Press Releases Still Matter

Because so many marketers believe that press releases are defunct and irrelevant, the answers we got may surprise you.

Today’s best content marketers still believe very much that press releases matter. Take a look at what a few say today. All of these experts’ original quotes were featured in an Authority Labs roundup:

  • Rand Fishkin uses them for Moz, and said they’ve done very well for their company.
  • Assuming you have news to tell, a press release can even offer indirect value to your SEO efforts, says Rae Hoffman, CEO of Pushfire.
  • “If someone picks up your PR and decides to write about it, that can work out extremely well for you,” says Eric Enge of Stone Temple.

Last summer, we put together an infographic on the topic with even more experts and their thoughts.

Fishkin states that press releases are the perfect way to stand out from the crowd and establish your unique value as a company.

4 Ways Press Releases Win Today

With this in mind, here are some of the top reasons that press releases still matter:

1. Versatility. Press releases are a powerful form of content that can then be recycled into many different forms of content, boosting your strategy and helping to diversify your content approach.

2. Relevance. In our infographic, Fishkin points out that the press releases they wrote at Moz performed very well in tech media throughout the years. Because press releases are relevant and in-depth, they can help boost your brand among your audience.

3. Discoverability. According to Cheryl Conner from Forbes, press releases are one surefire way to help make a company’s news more discoverable. This, in turn, can contribute to boosting your brand and build your online reputation.

4. Timelessness. As the climate of marketing becomes increasingly more digital, press releases continue to stand out as a relevant, evergreen, and timeless form of content.

With all of this in mind, it’s clear that you should be creating press releases. Now let’s talk about how to do it.

10 Simple Tips for Writing A Professional Press Release

1. Master an objective tone

Press releases are all about delivering information, not opinions. With this in mind, it’s critical to write in a highly objective tone while you’re crafting and developing your press releases. This means avoiding speaking in the first person and staying away from making any claims you can’t directly back up with data. While first-person language and enthusiastic claims have their place in content, the press release isn’t it.

2. Keep your information current

As Cheryl Conner pointed out, press releases are an excellent way to take your company news and make it discoverable by national media outlets. This only works, though, if your business’s contact information is up-to-date. If a media rep has the wrong phone number or contact information for your company, it’s harder for the effects of the press release to take hold and you may well lose out on some of its viral benefits. With this in mind, keep all of your information current and update it whenever needed.

3. Double-check everything

Press releases are one of the most professional forms of content, and it’s critical to check and double-check everything you include in it. Even the smallest spelling and grammar mistakes can throw the effectiveness of your content off, so it’s essential to maintain your credibility and professionalism by checking all of your press releases thoroughly for errors.

4. Include quotes from top professionals

If you can pull a relevant quote from the executives or professionals in your industry, include it in your press release. In addition to making your press release more credible, adding relevant quotes from reputable sources also helps boost your company’s authority and link your name to that of a better-known professional, contributing to increased visibility and more relevance among your audience.

5. Write killer headlines

While a press release is a different form of content than blogs or articles, the power of the headline is no less. For a press release to function well, it needs to grab a reader’s attention, and the best way to do this is with the help of a powerful and compelling headline. Because press releases are one of the main ways companies go viral, writing compelling, emotional, exciting headlines can make it easier to claim the attention of journalists and news outlets alike. Just be sure that the headline remains factual and doesn’t venture over into sensationalist language.

6. Beef it up with data

Ambiguity has no place in a press release. For press releases to function well and serve your company accordingly, they need to be accurate and data-rich. This prevents you from coming off as a business that makes false claims and can go miles toward increasing the credibility and reliability of your claims. With this in mind, don’t shy away from including hard, fast numbers and statistics and quoting your sources flawlessly.

7. Keep it short

Unlike white papers, or something of the sort, which can stretch to pages on pages of length, press releases are designed to be short. While two pages is an acceptable length for a press release, one page is a better guideline. By keeping your press release as short as possible, you’ll be forced to include only the most relevant information. This, in turn, will improve the overall functionality of your press release and make it more appealing to journalists.

8. Include links

You’re assuming that your press release will be seen by journalists everywhere, and you want to give them the most possible bang for their buck while also promoting your company as much as possible. With this in mind, be sure to include relevant links to your business’s website and social platforms. When a journalist finds your press release, you should make it as easy as possible for them to gain more information and links are a great way to do this.

9. Get your distribution methods right

For press releases to function well, they need to be distributed accordingly. In many ways, press releases require many of the trappings as more familiar types of content: they need visuals, relevant, quality information, and SEO optimization. To boost your chances of getting noticed, though, you should also focus on distributing your press release in all of the right places. Sources like free and paid distribution channels are often valuable and can help you build a reputation quickly and easily.

10. Hire professional journalists

The one thing you truly, truly need to write a great press release are skilled writers: specifically, journalist writers. Because press releases are such a unique form of content, it pays to have a team of writers who deeply understand the purpose and value of a press release.

In addition to crafting quality, flawless press releases, professional writers will also be able to help you optimize them for SEO and get noticed by the press itself. This, in turn, makes your press releases more effective and can go a long way toward helping your company stand out. While it’s possible to scrape by writing your own press releases for quite some time, any company that wants to advance to the next level will need the quality writing and distribution expertise of a professional journalist.

Great Press Releases Need Careful Planning and Skill

While some marketers mistakenly believe that press releases are defunct, the truth is precisely the opposite. Today, learning how to write a great press release is a valuable skill that can help you stand out from the competition and provide enhanced value to your customers. In addition to offering relevant, solid information for your followers, press releases also help you get noticed by journalists and spread the word about your company. This, in turn, is a fantastic way to help your business grow and encourage a larger and more engaged base of followers who want to interact with your content.


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Julia McCoy is a bestselling author of So You Think You Can Write, podcaster and an expert content marketer. She’s also the founder and CEO of Express Writers, a leading online content creation agency, with more than 60 content writers and strategists. Julia leads her team to serve hundreds of worldwide businesses with the highest-quality content for their online presence. Follow Julia’s blog.

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Want to get rid of pop-up ads? Thanks to Google, you may no longer … – Castleford Content Marketing (blog)


Castleford Content Marketing (blog)
Want to get rid of pop-up ads? Thanks to Google, you may no longer …
Castleford Content Marketing (blog)
The infamous pop-ad is not exactly loved by all web users. To further improve user experience on mobile devices, Google has heard the cries of the internet and …

and more »

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Fuel Your Imagination With These 4 Unconventional Business Event Rules

Deciding on the best venue for your event – whether formal or not – is a lot more challenging than meets the eye. It’s tough to make a choice because you need a place that can speak for itself; a place that exudes comfort, style and originality. When attending a business event, the venue is also part of the experience, and people want to feel that. Ballrooms and meeting rooms look the same; they have nothing special and this could make people seem uninterested in what you have to say. That’s why you need to do things differently. Use your creative spirit to fuel their imagination and check out the following four rules of unconventional business events.

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1. Decide on a location that can create an impact

Choose the best place for your event, and find a way to impress your audience. Think outside the box for once and impress them with something they’ve never seen before. An outdoor corporate conference venue, for example, is an excellent option for a business event. The mere idea of listening to someone speak while being surrounded by natural habitat is enticing and attention grabbing. Put yourself into the shoes of your attendees and try to guess how they would feel listening to a presentation outside. The fresh air, the scent of the flowers, the wind, and the abundant vegetation will appeal to all of their senses. If you’re planning a social, casual event, it might be a good idea to include a Swedish buffet with food and drinks. This will make attendees feel more welcomed, and they’ll be a lot more curious to know what you have to share with them.

2. Have your space properly defined

For a business event to draw in attendees, it must be properly defined. If not, people won’t be able to differentiate your presentation from what’s happening around them. If you’ve decided to hold a presentation in a garden, have the perimeter outlined. Set up chairs and tables, make sure it is positioned right, and use ribbons or tall flower pots to delineate the venue. Make sure the entrance is visible to everyone. A special area where people can buy tickets and get name tags is mandatory. Don’t forget to specify whether or not attendees must be dressed formally or casually; and last but not least, have a set of rules clearly laid out at the entrance (e.g. please turn off your phones, video recording is forbidden, etc.)

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3. Choose a theme that can support your objectives

Unconventional business venues must feature a theme. In this way, you’ll manage to draw people’s attention and make them curious to know more about you and your business. Whether you’re setting up an event to talk about your company’s revolutionary herbal cream or you just want to tell them about a new business concept that you have, it is important to use your creative spirit to instill trust and boost awareness. Settle on a theme that can support your objectives — this will help attendees relate to your chosen location. A meeting in the park decorated with flowers and pink décor accents can instantly make them believe that you’re advertising baby products or girly accessories.

4. Support interaction with attendees

Unconventional business events are in trend this season. As opposed to classic events where people come to hear someone speak and then leave, ingenious presentations are all about making the experience memorable. Attendees are given the chance to interact with the speaker; they’re more than welcomed to participate in the discussion and come up with their own ideas to make meeting fun and enjoyable. Doing things differently than your competition is a great idea. Your event will stand out and the mere fact that attendees participated might make them relate better to your product and business goals.

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Follow the rules and transform a common business event into the most unusual and out-of-the-ordinary meeting. Make your business goals stand out by using unconventional ideas to draw attention. Nowadays, companies must think outside the box to be noticed. Give attendees a reason to show up and set up your event someplace different. Believe it or not, everyone will want to go to an event organized in an art gallery or national park because it’s something you don’t see every day.


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Jason Phillips is a business writer and blogger. He has written several high quality articles. He has written for the site LondonSpeakerBureau.com, which is world’s leading keynote speaker and advisory network.

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The Smartphone Platform War Is Over


You will find more statistics at Statista

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15 Tips and Tools to Help You Create SEO-Friendly Content

Internet marketing is constantly changing and evolving so it is important to make sure that your content is SEO-friendly.

If you are unsure of how to create SEO content or maybe you are looking for a way to make your content better aligned with SEO; we are going to help you with some great tips and tools.

7 Tips for Writing SEO Content

If you follow these tips you should be able to write SEO-friendly content which your reader will find informative and feel like you are talking to directly to them.

1. Plan before you write. Before you even begin writing you need to think about what you want to tell your reader. Then plan for the tone, the purpose, and what you want your readers to do by the end of the post. Do you want them to purchase something, join an e-mail list, or leave a comment? When you have a good grasp of where you want to go with this post then begin writing.

2. Headers. When you begin writing, you need to use headers and subheaders. The reason for using headers and subheaders is so that you can use keywords better and your article is easily skimmed. Articles that can be skimmed easily are much more likely to be shared.

3. Write informative and engaging material for your readers. The more informative and engaging the article the more it is shared, upping your trustworthiness. It is also better for ranking in the search engines.

4. Don’t short-change the length of your content. If you can make your point in 600 words, then use 600, otherwise, keep writing until the information you are giving is complete and reads naturally.

5. Optimize the images you use. Images are an important element in making your content interesting and shareable. People will share your content more easily and are much more likely to make a purchase if there is an image of the product you are selling. Make sure the picture loads quickly and has keywords in the description of the picture Meta tags.

6. Pay attention to your keywords; place them according to the word count and structure of your article. One thing you do not want to do is stuff your article with keywords. Stuffing will lose you page ranking. Choose your keywords before you start writing — it is then easier to build your topic around the keywords.

7. Set your work apart from others with a unique point of view. Share your experience of a product or service with a story of how it worked or didn’t work, what you liked or disliked, and if you could change something to make it better what it would be. This is sure to engage your reader and set your work apart from others.

The tips above will help you when writing your content so it is informative, authoritative, and shareable.

This will help you in the search engine rankings as well as garner links from other well-known high-ranking writers.

8 Tools to Help with Content Creation

Besides the tips, we have some tools that will help with content creation we want to share with you.

These tools can help you in several areas and you may even wish to use more than one of them.

Free apps:

1. Small SEO Tools — This is a collection of great tools that you can use to help you create SEO-friendly content. Plagiarism and grammar checkers, meta tag analyzer, keywords suggestion, and an article writer are just a few of the many tools you will find available to use for free.

2. Keywordtool.io — With this free tool, you enter a keyword and it will provide you with a list of keyword choices in alphabetical order.

3. QuickSprout Website Analyzer — This tool will give you a full analysis of your site, from SEO optimization, speed, tags, keywords, social and links.

4. Keyword WordStream  — This provides keyword research assistance for any type of content. You initially have 10 free searches, after which you get one free every day after that. Users can transfer results and include those with daily chores to stay on top of keyword concentration.

Pay to use:

1. Plagtracker — This will help you make sure that the content you are publishing is properly cited and or referenced and is plagiarism free. The rare testing algorithm is trustworthy and quick.

2. Hemingway App — When you write content for the Web it is a bit different that writing content for print. When it comes to the Internet, people’s attention spans are extremely short, therefore, you need to write in short but interesting sentences that communicate information quickly. Hemingway app will help you keep your content well-defined and forthright.

3. Ginger  — This helps you develop better grammar skills and corrects text. It finds unique grammar mistakes and problems such as misused words with accuracy. It’s a good proofreader and editor for content vendors working alone and it’s a strong way to acquire improved writing skills. One thing to note: there is also a free version to get content creators started.

4. Read-Able — This tool provides a detailed readability score that is based on the age group it is best suited for. This allows you to write your content for a more specific target audience. As an example, if you are writing for a group of Grade 6 students you don’t want to use words that college seniors would use. If your readers have to continually stop reading to look up a word, they will leave your content and not come back.

One thing you should be aware of is that the free tools work fine but usually, the pay tools have far more uses.


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Christine Fernand is a professor of American literature who is also working as a content writer in the EssaysDeluxe. Recently Chris has become fascinated by SEO and SMM. She is developing her personal and professional experience.

The post 15 Tips and Tools to Help You Create SEO-Friendly Content appeared first on SiteProNews.

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Initiative In Switzerland Calls For A Referendum On “Elections By Sortition” – Pirate Times


Pirate Times
Initiative In Switzerland Calls For A Referendum On “Elections By Sortition”
Pirate Times
We need to broadcast legislative debates on local, regional and national television (or/and Internet). We need to make citizen aware that we all are politicians. …. I even didn't know the webmaster at the time. They told I ruined PPCH reputation

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The Best Advice on Flowers I’ve found

Finding Great Flower Shops in The Easiest Manner Flower shops are basically found everywhere you go. The availability of the flowers you want however, is not something that will always be there. Basically, this happens to a lot of people on a daily basis. The best way to make sure that you will be able to get the flowers you want and have them delivered when you want it is to go online. In doing this, you will find that there is no better way than going online and among the best part of it is that there are many benefits that you will also be able to get from it. When it comes to expressing your feelings towards another person, flowers are among the best ways of doing it. The quickness of how they change the mood of an individual is really amazing. Another great thing about it is that it really doesn’t matter what the occasion is or if there is even one or not. However, it’s not easy to find the right flowers because there are too many of them for you to choose from. Of course, these things can become much easier on your part if you can find a good online florist to help you out. Things that are great about this include the fact that you will be getting the most out of your money from the freshness of the flowers as well as their price and the efficiency of the online florist to deliver the flowers to your intended recipient. You will find that this isn’t something you usually get from your local florists. Learning a lot from them is also something you can get. Another thing you can do is to compare the different prices and get one you like the most. All your needs for flowers in the future will be something that can be taken care of when you find a good online florist. No matter what kind of occasion you need to flowers for, they will surely be there to help you out. Compared to other options, you will find nothing better than online flower shops. Their services are considered to be the best you can find out there. With the help of a good online flower shop, you can fully express how you feel without even saying a single word. All you really have to do is to make sure that you do your research properly. Do this and you will be perfectly fine.
Discovering The Truth About Businesses
Given the fact that you are looking for an online florist, you should take full advantage of the assistance of the internet. This way, things will be easier for you. There are many sources of information you can check out. Review pages offer you the chance to find references that are considered to be good. You can also check out other articles for more info.Questions About Businesses You Must Know the Answers To

Mobile Statistics: Realtime Mobile Usage And Revenue Generated From Mobile Traffic

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Google’s Crowdsource App Asks Users to Pitch in on Translation

Google needs your help.

The tech titan has launched Crowdsource, an application through which users can help improve services like Google Translate and Maps.

The company told Tech Crunch the pilot project went live Monday.

Crowdsource, as yet, offers no financial incentive or reward for helping Google out. The only reward thus far appears to be betterment of services for users.

A Google spokesman told Tech Crunch that “people may be inclined to use [Crowdsource] because, for many languages, tools like Translate, Image Recognition, etc. aren’t very good right now.”

The app asks users to list the languages they are fluent in before they can take on translation tasks. For other services, there are buttons that enable users to choose from a list of five- to 10-second tasks such as image transcription, handwriting recognition, translation, translation validation and map translation validation.

According to Android Police many of the images users are asked to translate are street signs, while the handwriting samples available for translation resemble “chicken scratches.”

Crowdsource is available for download on Google Play. The app is not available to iOS users.


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