Pokemon Trend: Use It to Grow Your Business

Internet trends today are more global, more frequent and faster than ever before. Trendy thing like Pokemon Go can raise $11 billion in funds, gather millions of users all over the world and then vanish in a couple of months, giving a way to a new trend.

For common users like me and you it’s just another trend.

But if you have a business, trend is a powerful tool to increase your conversion rate drastically. Let’s see how it is possible.

Create content that is popular on the Web

You don’t have to change your product or service. Just add trendy words to your promotional content:

• E-mails;

• Social media;

• Blog posts;

• Product (service) names;

• Any kind of ads.

Changing nothing but titles can raise your conversion rate up to 584 percent (confirmed!). People read posts, open e-mails, click the links with trendy titles with much more enthusiasm. And it costs nothing to you.

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Example: PokeMoto

This name is made of 2 parts: ‘Poke’ is for the Pokemon and ‘Moto’ is for the MotoCMS (the brand that created this campaign).

This is a good example of how to use a trend and build brand awareness.

On the subject of e-mail marketing, it’s better to use a word like ‘Pokemon’ in your subject line, rather than ‘sale,’ ‘discount’ or ‘hurry up to save.’ This approach helps you to avoid abuse reports from your subscribers and prevents your e-mails from landing in the junk folder of many e-mail clients.

Example: Join the Pokemon chase to get a worthy reward

For blog posts, create an attractive title using the keyword related to the current trend. Make it unusual and something that users may be looking for at the moment.

Example: 5 Pokemons you won’t get anywhere else

Social media is the marketing channel that you must use to promote your trend. There are many ways to engage users on social networks:

• Use hashtags on Twitter,

• Mention influencers,

• Post your content to Facebook groups,

• Write and publish a post on LinkedIn Pulse,

• Add beautiful pictures on Pinterest,

• Use Instagram,

• Make a video and upload it to YouTube.

If your budget allows it, use paid advertising on Facebook. Target the audience you need (you may specify the interests of your targeted audience, the pages they follow), choose the locations you are interested in, create relevant copy and make your image attractive. Also, you may create a few ad sets in one campaign to test the image/copy.

You won’t pay a fortune for the ads. A cost per click for the relevant ad is less than $0.10. Try it out for yourself and analyze the results. The more you practice and experiment, the better your ads are.

Just add trendy words.

The examples I used are taken from the Pokemoto promo campaign by MotoCMS.

If you have any other examples on how to use trends for marketing, please share them in the comments section.


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Julia Blake is an experienced blogger. She writes articles on Web design, development, trends and usability for many reputable blogs. She is glad to share her knowledge with everyone who needs it. Follow her on Twitter.

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Google accused of hiding negative stories during Hillary Clinton’s … – Daily Mail


Daily Mail
Google accused of hiding negative stories during Hillary Clinton's …
Daily Mail
Google has been accused of burying internet searches about an infamous list of mysterious deaths and murders of people allegedly connected to the Clintons.

and more »

Webmaster Internet – Google News

Solidarity App – The Philanthropy Hack for the Mobile Era – New app generates funds for refugees, environmental organizations and other positive social impact initiatives without any cost for the donor

Istanbul, Turkey — SolidarityApp, a smartphone-based application for Android and iOS, has partnered with Refugee Open Ware (ROW) to launch the first micro-donation platform that is cost-free for donors, without even needing a bank account or credit card to share support.

Now, anyone with a smart or feature phone can donate funds to a cause of your choice, for free. As monetary donations come from the app, users do not need to enter payment information or even have a bank account. Working with ROW as a partner, users can donate to one of three  causes supporting the current refugees crisis in Greece, Jordan and Turkey. (see “Initiatives” below).

“ROW’s participation in this initiative is an experiment in developing and testing creative mechanisms to expand the financial resource base for humanitarian action,” explained Dave Levin, Founder & Executive Director of ROW. “The humanitarian system is failing, with dire consequences for geopolitical stability. More than 60 percent of the world’s poor will be living in fragile and conflict-affected states within 15 years, if current trends continue. Yet the humanitarian financing system is already essentially bankrupt, with an estimated $15 billion annual deficit. Innovative financial and technological solutions are desperately needed.”

As not everyone can participate in crowdfunding campaigns, Solidarity App allows anyone with a smartphone or feature phone to participate, regardless of financial means or a payment vehicle for transactions. This solution is particularly well suited for refugee communities themselves to participate as they desperately want to help others but often lack the means to do so.  

Using app promotion budget campaigns from mobile ad networks, Solidarity App enables users to have a direct impact on a selection of social and environmental causes.

“We created a bridge between almost limitless advertising budgets and positive impact causes to address the current world crisis. The impact we create will depend on smartphone users’ choices: the more downloads on our platform, the more we can make for these worthy causes” said Martin Morillo, CEO SolidarityApp.

Solidarity App is supporting several NGOs and initiatives focused on helping refugees, the environment, animal rights and disaster assistance zones. A full list is found All Current Campaigns Document. SolidarityApp is available on Apple Store and Play Store. For more information or to register your humanitarian charity, visit: www.SolidarityApp.com

About ROW

Refugee Open Ware (ROW) seeks to harness advanced technology, co-creation and open innovation to reduce suffering, fulfill basic needs, and accelerate inclusive development in fragile and conflict-affected areas.

Our mission is to catalyze investment in humanitarian technology, innovation and entrepreneurship, with and for conflict-affected communities. We aim to maximize the social return on this investment by integrating it into long-term economic development strategies. Specifically, we believe conflict-affected countries can leapfrog historical development pathways by grasping the opportunities of the next industrial revolution, which could generate the greatest economic transformation in human history.

ROW therefore creates opportunities for conflict-affected communities to participate in this revolution, through R&D, training and startups that leverage the technology driving it – technology such as robotics, artificial intelligence, 3D printing, the internet of things, brain-computer interface, and virtual/augmented reality.

At its most fundamental level, however, our approach is simple: promote peace and stability through dignity and purpose. ROW’s ultimate aim is to improve geopolitical stability. We focus on fragile and conflict-affected areas, where instability has resulted in unfathomable deprivation and suffering, and where vicious cycles of violence, poverty and disaffection are most challenging to break.

About Solidarity App

We are a technology-driven social startup, and our objective is to accelerate positive social change by supporting and funding causes that are having a positive impact on society. We have created a new crowdfunding paradigm for social causes where the donor doesn’t have to pay.

Solidarity App makes a donation every our users download and test one free game or app through us. Discover our campaigns focused on helping refugees, cleaning the environment, defending animal’s rights or supporting a zone in disaster with health and medical support.


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China launches 1st open national media platform – Pakistan Observer

China launches 1st open national media platform
Pakistan Observer
… syndicated news distribution systems that will not only help avoid plagiarism but also improve media convergence, according to the agreement. Mainstream media outlets must expand their communication channels and influence through the Internet, it said.

Webmaster Internet – Google News

How A Mom Turned Being Cool Into A Career – Forbes – Forbes


Forbes
How A Mom Turned Being Cool Into A Career – Forbes
Forbes
Cool Mom Picks cofounder Kristen Chase went from being a workaholic professor to creating a successful website that allows her to travel the world with her …

and more »

Webmaster Internet – Google News

How cute baby animal photos toy with your brain – The Keene Sentinel


The Keene Sentinel
How cute baby animal photos toy with your brain
The Keene Sentinel
The Internet puts at our fingertips a virtual zoo of baby sloths, cuddling otters and hamsters in top hats. We watch the minions … over generations. Just picture the watery eyes and impractically short snout of pugs, some of the most beloved dogs on

Webmaster Internet – Google News

China and India growth why so high?

According to 1xbet Post the article, at present, two of the fastest growing countries in the world are China and India.

Economic development of both pattern and pattern of slow growth in the West has a lot of different points. China and India’s rapid economic expansion, government investment has played a very important role, while private investment growth is slow, sometimes declining situation. By comparison, Western countries are more dependent on private investment, and slower growth in government investment. Government investment in fast growth and economic development are inseparable. China and India depend on government investment increased rapidly to promote rapid economic growth, and relying too much on private investment in the United States, Europe and Japan in economic growth is relatively slow.

China and India’s rapid economic growth, according to the World Bank 1xbet, in 2015, China’s per capita GDP grew 6.4%, India GDP per capita grew 6.4%. In the world’s major countries, the growth rate was the fastest. It also promoted rapid growth in total consumption of household incomes and domestic demand. In particular, in 2015, China and India economic growth far more than Western countries. In 2015, the EU per capita GDP grew 1.7%, United States of 1.6%, Japan 0.6%. According to 2016, China and India’s growth is almost the same speed as last year, and the United States, the European Union and Japan’s economic growth slows down.

Professor Zhu Tian from China Europe International School of Economics according to the National Bureau of statistics said that from January 2016 to June, the Government fixed assets investment grew 23.5% compared with the same period last year, while private fixed asset investment growth rate is lower, at 2.8%. India’s economic growth is very fast. HSBC (HSBC) India Chief Economist Pranjul Bhandari said in July this year, India government investment rose 21%, while private investment declined by 1.4%.

Tesla Planning Imminent Autopilot Update

Tesla will soon release an update for its self-driving system, CEO Elon Musk said in a tweet today.

“Major improvements to Autopilot coming with V8.0 and 8.1 software (std OTA update) primarily through advanced processing of radar signals,” he tweeted.

Screen Shot 2016-08-31 at 2.12.56 PMHe promised more details in a blog post later today. Thus far, the promised post is not live.

News of the impending update comes a little more than a month after Tesla announced it would not disable autopilot in its vehicles, despite the system being under investigation by U.S. regulators after two crashes, one of them fatal.

The National Highway Traffic Safety Administration (NHTSA) launched a probe earlier this summer to determine what role, if any, the system played in two crashes: a fatal crash May 7 involving a Tesla Model S and a July 1 crash involving a Model X.

Ohio resident Joshua Brown was killed in Williston, Florida when his Model S crashed into the side of a semi-tractor trailer that was crossing both lanes of a divided highway in front of the victim’s oncoming vehicle.

In the July 1 crash, Albert Scaglione’s Model X hit a guardrail and crossed several lanes before hitting a concrete median. Both Scaglione and his passenger, son-in-law Tim Yanke, survived the collision. Scaglione has claimed to have activated Tesla’s autopilot before the crash occurred.

Tesla has said it disables autopilot by default and explicit acknowledgement that the system is new technology and still in a public beta phase is required before it can be enabled.

Musk told The Wall Street Journal last month that education in the use of the system is key.

“A lot of people don’t understand what it is and how you turn it on,” Musk said, adding that Tesla planned to publish guidelines on how autopilot works and what drivers must do once they choose to activate the system.

Musk said he advocated for the launch of autopilot as soon as possible because “we knew we had a system that on balance would save lives.”


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Jennifer Cowan is the Managing Editor for SiteProNews.

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SearchCap: Google real time carousel, In Apps search & AdWords sitelinks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google real time carousel, In Apps search & AdWords sitelinks appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

AppSense Improves Visibility of Desktop Environments with Availability of Xtraction for DesktopNow

Warrington, UK, Aug. 31, 2016AppSense, the leading provider of User Environment Management solutions for the secure endpoint, today announced availability of Xtraction for DesktopNow, a new connector that provides easy access to real-time data from the AppSense DesktopNow Management Server and AppSense Enterprise Manager Personalization Server to present valuable data using out-of-the box dashboards and reports.

Xtraction for DesktopNow is the latest integrated solution to result from the LANDESK acquisition of AppSense. It is an easy-to-use dashboard and reporting solution which enables IT to easily share desktop environment data and view real-time details on user experience, logon performance and endpoint security data.

“With Xtraction for DesktopNow we have rapidly demonstrated how, as part of the expanded LANDESK family, we can capitalizse on our collective capabilities to deliver new solutions to address the growing business intelligence need for both IT and non-technical staff,” said Jon Rolls, Vice President, Product Management, AppSense. “Xtraction for DesktopNow reduces the burden on IT through simple, easy-to-use self-service reporting for business users of all levels. As a result users can make informed decisions to improve processes, technology, projects and security across the business.”

The data presented by Xtraction for DesktopNow enables users to visualize the state of their IT environments and supports a range of security and user experience use cases including:

•  At-A-Glance Dashboards – Administrators have an instant overview of metrics such as active users, database size, average profile sizes, personalized application counts, logon counts and other user activity

• Highlight Most Blocked Applications – Administrators are able to present a live view of the top executables which have been prevented within an organization using AppSense Application Manager rules

• Highlight Most Allowed Applications – Administrators are able to present a live view of the top executables which have been permitted within an organization, for licensing purposes or identifying security incidents

Xtraction for DesktopNow real-time dashboards and reports are available out of box, and can be viewed in a web browser by IT staff, department heads and other interested parties. It offers a light footprint and quick installation for new and existing DesktopNow customers.

Xtraction for DesktopNow is available now through AppSense sales channels. It will be showcased during VMworld in Barcelona, Oct. 17-20, in the AppSense booth. For more information or to request a demo, please visit http://www.appsense.com/products/xtraction-for-desktopnow/

About AppSense

AppSense is the leading provider of User Environment Management solutions for the secure endpoint. The technology allows IT to secure and simplify workspace control at scale across physical, virtual and cloud-delivered desktops.  AppSense solutions have been deployed by 3,600 enterprises worldwide to nine million endpoints. AppSense is now a part of the LANDESK family with offices around the world. For more information, please visit www.appsense.com.

About LANDESK

LANDESK is the global authority on user-centered IT. By integrating and automating IT tasks, LANDESK helps organizations balance rapidly-evolving user requirements with the need to secure critical assets and data. LANDESK can help you: discover and track assets; survive software audits; reduce help desk wait times; enable ITIL service management best practices; remotely provision and secure devices; deliver apps, patches and OS updates to mobile devices, laptops, desktops and servers; secure mobile e-mail; demonstrate the value of IT to the business and much more. LANDESK is headquartered in Salt Lake City, UT, and has offices all over the world. To learn more, visit www.landesk.com.


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