Moving your SEO program beyond discovery

As search engine optimization (SEO) professionals, we want to help new customers discover our clients’ businesses — but columnist Casie Gillette reminds us that being there for the customer after they’ve already discovered us is just as important.

The post Moving your SEO program beyond discovery…

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Five free Chrome extensions for SEO practitioners

Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking links to content analysis.

The post Five free Chrome extensions for SEO practitioners appeared first on Search Engine Land.

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Alphabet Exec Leaves Uber Board as Rivalry Between the Firms Grows

Alphabet executive David Drummond has left Uber’s board of directors as rivalry between the two companies heats up.

Alphabet, the parent company of Google, is placed in direct competition with online transportation network Uber given Google’s push in autonomous transportation, which could eventually result in a ride hailing service.

david drummond

David Drummond

Uber reportedly banned Drummond, who has been a board member since 2013, from attending board meetings several weeks ago. Uber told the Wall Street Journal Drummond had stepped down from his position some weeks ago due to conflicts of interest.

“I recently stepped down from Uber’s board given the overlap between the two companies,” Drummond, who is senior vice-president of corporate development and chief legal officer for Alphabet, told Fortune.

“Uber is a phenomenal company and it’s been a privilege working with the team over the last two plus years. GV remains an enthusiastic investor and Google will continue to partner with Uber.”

Uber, according to Fortune’s report, is also restricting information it shares with board “observer” David Krane. Krane runs GV, Alphabet’s venture capital division.

Although Google has yet to confirm the rumors, it is well known that Google’s autonomous vehicle unit, which became a standalone Alphabet company this year, plans to not only create vehicles for sale, but also for hire.

The move should come as no surprise given that Uber is looking to challenge Google with the creation of its own self-driving cars. Uber this month announced its acquisition of self-driving transport start-up Otto for $680 million. Otto’s entire 90-plus person team — which includes Anthony Levandowski, the former tech guru for Google’s self-driving car division — will move to Uber. And it is a sure bet the team will be working on autonomous tech for more than just transports.

The self-driving vehicle market continues to heat up as tech and automobile companies grapple to become the first company to launch a self-driving vehicle for the consumer market.


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Jennifer Cowan is the Managing Editor for SiteProNews.

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Search competitor analysis: backlinks, keywords and pages

Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.

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Apple Ordered by EU to Repay $14.5 Billion in Irish Tax Breaks

EU says tax deal with Ireland allowed Apple to pay almost zero tax on European profits between 2003 and 2014

WebmasterWorld

Information Leaks Ahead of iPhone 7 Unveiling Sept. 7

Apple will officially unveil its next-generation iPhones and, apparently, a slew of other products, on Sept. 7.

The iPhone 7 and iPhone 7Plus have been the subject of much speculation in the past few months, and a recent leak has revealed the most information yet about the upcoming handsets.

The iPhone 6S

The iPhone 6S

The iPhones, which are expected to be for up for pre-order on Sept. 9, will run iOS 10. Other specs, according to Techtastic, include:

iPhone 7
Screen: 4.7-inch, Resolution: 750×1334
Processors: A10 with M10 co-processor
Memory (RAM): 2GB LPDDR4
Battery: 1960 mAh
Camera: 12 megapixel, 1/2.6-inch sensor, F/1.9, 1:3 microns pixels

iPhone 7 Plus:
Screen: 5.5-inch, Resolution: 1080×1920
Processors: A10 with M10 co-processor
Memory (RAM): 3GB LPDDR4
Battery: 2910 mAh
Camera: Two 12 megapixel, 1/3-inch sensor, F/1.9

Both phones will come with a pressure sensitive force touch touchscreen and a touch ID fingerprint scanner. Color choices will be gold, rose gold, silver and gray.

A number of regulatory filings posted by the Eurasian Economic Commission, meanwhile, indicate Apple will also unveil wireless headphones known as AirPods and as many as 10 Apple Watch models.


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Jennifer Cowan is the Managing Editor for SiteProNews.

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Floristopia Introduces Local Florist Search Service

FOR IMMEDIATE RELEASE

(Scottsdale AZ)—Floristopia has announced the introduction of their local florist search service. Right now, consumers who are in need of floral arrangements for birthdays, anniversaries, weddings, funerals or other occasions and events can simply search Floristopia.com to connect directly with verified local florists who will make and deliver flower arrangements straight to their doorstep. The website currently has thousands of verified local listings across the U.S. and Canada and expects to verify thousands of additional listings as they complete a recently launched call center initiative.

Brad Denham, CEO of Floristopia, commented “Although shopping for flowers through online venues can be a great way to order a floral arrangement in a hurry, there are many people out there who prefer to support their local communities by ordering flowers directly from flower shops near me. This is where Floristopia can help. Our website allows consumers to deal directly with nearby flower shops by searching for the location closest to where they live or where they need to send flowers. In turn, this gives consumers the opportunity to speak directly with the floral experts who are responsible for making and delivering their flowers, get service or make special requests that are unique to them, and build lasting relationships with local business owners.”

Floristopia’s search volume has rapidly increased as they quickly become the go-to resource for consumers who want to connect to thousands of verified real local florists across Canada and the U.S. The website makes finding a local florist fast and simple for every consumer. They simply go to floristopia.com and enter a city, state or zip code in the search box on the front page. One click is all it takes to find a florist location, contact details, store hours, and business reviews posted by other consumers. In addition, Floristopia visitors can easily search for local flower shops by city from the front page of the website as well.

As Denham goes on to say, “Working with a florist near me truly is the best way to improve your floral shopping experience when it comes to ordering high-quality fresh flower arrangements for delivery. Doing so not only creates thriving communities, but it also leads to a more personal experience for everyone involved. We invite consumers to check out our website and see how the Floristopia team is transforming the way consumers shop for flowers.”

About Floristopia:

Floristopia is the largest and most comprehensive online local florist search engine. Their team is committed to providing the easiest and most transparent way for consumers to find and connect with the perfect local florist. Floristopia makes it easy for anyone to find a florist near them. Browse local flower shops by location and get flowers delivered directly to the doorstep.

Source: http://markets.financialcontent.com/salemcomm.ksac/news/read/32753108

Wedding Invitations That Are Unique – Internet Ad Sales (press release)

Wedding Invitations That Are Unique
Internet Ad Sales (press release)
A Blog also contains pages in regards to a certain topic but the main difference is employing a static site you might want to update the content or your webmaster decides to the whole 辦公桌 or content. Weblog is dynamic, this will mean that the

Webmaster Internet – Google News

10 Rules of How to Write a Great Press Release

Is it true that press releases still matter?

Last week, I sat down with Shannon Gray, managing director at a 25-year-old PR firm, McKinney & Associates (cool enough to run their own Twitter chat, #socialjusticechat), and she said it best:

“Press releases are still vital. Today, they cut through the clutter of extraneous words of blog posts. They are the standard, recognized format for sharing details about an event, person or topic. Well-written press releases can answer who, what, where, when, why and how in a concise, easily digestible manner. They remain the gold standard for getting information to media outlets.”

Thanks to the fact that they’re thorough, informative, and relevant to a high-level audience, press releases are a tool that still helps marketers stand out above the competition today.

Unfortunately, very few marketers understand how to craft great press releases that can go far.

While many things go into crafting quality press releases, hiring a trained news journalist and ensuring your distribution is rock-solid are some of the best ways to ensure your press release success. Read on to learn more.

Why Press Releases Still Matter

Because so many marketers believe that press releases are defunct and irrelevant, the answers we got may surprise you.

Today’s best content marketers still believe very much that press releases matter. Take a look at what a few say today. All of these experts’ original quotes were featured in an Authority Labs roundup:

  • Rand Fishkin uses them for Moz, and said they’ve done very well for their company.
  • Assuming you have news to tell, a press release can even offer indirect value to your SEO efforts, says Rae Hoffman, CEO of Pushfire.
  • “If someone picks up your PR and decides to write about it, that can work out extremely well for you,” says Eric Enge of Stone Temple.

Last summer, we put together an infographic on the topic with even more experts and their thoughts.

Fishkin states that press releases are the perfect way to stand out from the crowd and establish your unique value as a company.

4 Ways Press Releases Win Today

With this in mind, here are some of the top reasons that press releases still matter:

1. Versatility. Press releases are a powerful form of content that can then be recycled into many different forms of content, boosting your strategy and helping to diversify your content approach.

2. Relevance. In our infographic, Fishkin points out that the press releases they wrote at Moz performed very well in tech media throughout the years. Because press releases are relevant and in-depth, they can help boost your brand among your audience.

3. Discoverability. According to Cheryl Conner from Forbes, press releases are one surefire way to help make a company’s news more discoverable. This, in turn, can contribute to boosting your brand and build your online reputation.

4. Timelessness. As the climate of marketing becomes increasingly more digital, press releases continue to stand out as a relevant, evergreen, and timeless form of content.

With all of this in mind, it’s clear that you should be creating press releases. Now let’s talk about how to do it.

10 Simple Tips for Writing A Professional Press Release

1. Master an objective tone

Press releases are all about delivering information, not opinions. With this in mind, it’s critical to write in a highly objective tone while you’re crafting and developing your press releases. This means avoiding speaking in the first person and staying away from making any claims you can’t directly back up with data. While first-person language and enthusiastic claims have their place in content, the press release isn’t it.

2. Keep your information current

As Cheryl Conner pointed out, press releases are an excellent way to take your company news and make it discoverable by national media outlets. This only works, though, if your business’s contact information is up-to-date. If a media rep has the wrong phone number or contact information for your company, it’s harder for the effects of the press release to take hold and you may well lose out on some of its viral benefits. With this in mind, keep all of your information current and update it whenever needed.

3. Double-check everything

Press releases are one of the most professional forms of content, and it’s critical to check and double-check everything you include in it. Even the smallest spelling and grammar mistakes can throw the effectiveness of your content off, so it’s essential to maintain your credibility and professionalism by checking all of your press releases thoroughly for errors.

4. Include quotes from top professionals

If you can pull a relevant quote from the executives or professionals in your industry, include it in your press release. In addition to making your press release more credible, adding relevant quotes from reputable sources also helps boost your company’s authority and link your name to that of a better-known professional, contributing to increased visibility and more relevance among your audience.

5. Write killer headlines

While a press release is a different form of content than blogs or articles, the power of the headline is no less. For a press release to function well, it needs to grab a reader’s attention, and the best way to do this is with the help of a powerful and compelling headline. Because press releases are one of the main ways companies go viral, writing compelling, emotional, exciting headlines can make it easier to claim the attention of journalists and news outlets alike. Just be sure that the headline remains factual and doesn’t venture over into sensationalist language.

6. Beef it up with data

Ambiguity has no place in a press release. For press releases to function well and serve your company accordingly, they need to be accurate and data-rich. This prevents you from coming off as a business that makes false claims and can go miles toward increasing the credibility and reliability of your claims. With this in mind, don’t shy away from including hard, fast numbers and statistics and quoting your sources flawlessly.

7. Keep it short

Unlike white papers, or something of the sort, which can stretch to pages on pages of length, press releases are designed to be short. While two pages is an acceptable length for a press release, one page is a better guideline. By keeping your press release as short as possible, you’ll be forced to include only the most relevant information. This, in turn, will improve the overall functionality of your press release and make it more appealing to journalists.

8. Include links

You’re assuming that your press release will be seen by journalists everywhere, and you want to give them the most possible bang for their buck while also promoting your company as much as possible. With this in mind, be sure to include relevant links to your business’s website and social platforms. When a journalist finds your press release, you should make it as easy as possible for them to gain more information and links are a great way to do this.

9. Get your distribution methods right

For press releases to function well, they need to be distributed accordingly. In many ways, press releases require many of the trappings as more familiar types of content: they need visuals, relevant, quality information, and SEO optimization. To boost your chances of getting noticed, though, you should also focus on distributing your press release in all of the right places. Sources like free and paid distribution channels are often valuable and can help you build a reputation quickly and easily.

10. Hire professional journalists

The one thing you truly, truly need to write a great press release are skilled writers: specifically, journalist writers. Because press releases are such a unique form of content, it pays to have a team of writers who deeply understand the purpose and value of a press release.

In addition to crafting quality, flawless press releases, professional writers will also be able to help you optimize them for SEO and get noticed by the press itself. This, in turn, makes your press releases more effective and can go a long way toward helping your company stand out. While it’s possible to scrape by writing your own press releases for quite some time, any company that wants to advance to the next level will need the quality writing and distribution expertise of a professional journalist.

Great Press Releases Need Careful Planning and Skill

While some marketers mistakenly believe that press releases are defunct, the truth is precisely the opposite. Today, learning how to write a great press release is a valuable skill that can help you stand out from the competition and provide enhanced value to your customers. In addition to offering relevant, solid information for your followers, press releases also help you get noticed by journalists and spread the word about your company. This, in turn, is a fantastic way to help your business grow and encourage a larger and more engaged base of followers who want to interact with your content.


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Julia McCoy is a bestselling author of So You Think You Can Write, podcaster and an expert content marketer. She’s also the founder and CEO of Express Writers, a leading online content creation agency, with more than 60 content writers and strategists. Julia leads her team to serve hundreds of worldwide businesses with the highest-quality content for their online presence. Follow Julia’s blog.

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Want to get rid of pop-up ads? Thanks to Google, you may no longer … – Castleford Content Marketing (blog)


Castleford Content Marketing (blog)
Want to get rid of pop-up ads? Thanks to Google, you may no longer …
Castleford Content Marketing (blog)
The infamous pop-ad is not exactly loved by all web users. To further improve user experience on mobile devices, Google has heard the cries of the internet and …

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Webmaster Internet – Google News

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