How to Combine SEO and Social Media to Boost Your Authority

With the sheer number of similar businesses already in existence online, it can be hard for you to stand out from the crowd. Chances are, every tactic you plan to use has been used by another company. Nevertheless, this should not keep you from trying. There are ingenious methods you can use to ace it in online marketing. Using social media to boost your search engine ranking is one of the unconventional tactics you can use.

Recent studies have shown that search engines, more so Google, are relying on social media activities to list and rank pages that are relevant to keyword searches. This gives online marketers an opportunity to boost their search engine raking with social media inputs. The point you need to note is that, regardless of the social media platform you are using, it is the attention the content gets that is used as a signal to determine its relevance to a search.

Another amazing point you should note is that you don’t have to go to school to learn how to incorporate social media in your SEO efforts. There are innumerable online resources you can use to master the strategy. This post focuses on a few strategies you should consider implementing — most of which can be done on your own.

How does social media really help?

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As aforementioned, social media impacts your search engine ranking by sending relevance signals. This means that the more likes, and shares you get, the more relevant your content will be and the better the ranking you will receive. Today, SEO and social media marketing are entwined. Google is placing more emphasis on the Author Rank factor, which is based on the ranking and rating of the content creator.

Here are some of the ways you can use the popularity of social media to boost SEO.

  1. You can use Facebook and Foursquare to allow your visitors to check in from your business. At the end of the day, Google perceives this as a signal for how popular your business is among users. This will boost your search engine ranking.
  2. Google+ is a product of Google and will give you better results than other social media sites. Therefore, more activity on your profile will impact your search listings on Google. Encourage your followers to like and comment on your posts. This will improve your search rankings.
  3. More reviews on your social networks will show that your content is popular and relevant. This, in turn, will boost your rankings on Google. However, for you to get the best SEO results from this, you have to make sure that you get your content to the right audience. The authority and influence of the people who like or review your content matters.
  4. Making your content available across several social networks will also impact SEO. Being available on various platforms shows that you have more influence. This will determine how Google values and ends up ranking your content. Here, the following points are considered:
  • The number of combined mentions or followers your business has on Twitter;
  • How often your Facebook page content gets like or shared;
  • How authoritative the people who follow, mention or share your content are;
  • Is the trend of your followers constant, increasing or dropping?

Social marketing and SEO are closely entwined and mutually synergistic. But how exactly do you ensure that you use the best strategies to boost your rankings? So far, this post has discussed the crucial points you have to remember to ensure you get the best ranking. But which methods should you use to boost your results?

Connect with social media influencers

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As you saw earlier, the type of people who like and share your posts have a big part to play in determining your ranking. If they don’t have much influence, your likes and shares will not be as impactful. Therefore, to make sure social media works in your favor, you need to link up with social media influencers.

One way of doing this is to embed authoritative links within your content. Being referenced in other content as a voice of authority will also help. You should also not forget to encourage your followers to share your content. The more shares you get, the more authoritative you will be in the eyes of Google.

Link from content to your social media profiles

Leading social media sites like Twitter and Facebook enjoy a high authority because of the great amount of engagement they get. You can tap into this by making sure that you link all your posts to your profile. This helps you capitalize on the authority of the site, which will lead to better SEO results.

Don’t buy followers

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It is easy to be tempted to buy followers. This will not benefit you much in social media marketing, however. To get better results, you have to attract genuine followers. You need followers who will engage with your content and posts; users who will keep coming back to your page for updates. Google can now distinguish genuine followers from the fake ones.

Build brand awareness with more interactions

To attract followers and build more brand awareness, you have to engage your audience. When you post something, make sure you are available to respond to the comments you receive. You should also participate in the debates that you spark. In addition to that, you have to make sure that you add posts regularly. A dormant profile will be abandoned.

These points will help you boost SEO with social media. The important thing you need to do is ensure you attract a larger following and always keep your audience engaged with informative and entertaining content. You must also respond to the comments your followers leave. Simply put, more engagement on social media leads to better search engine ranking.


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Lalit Sharma is a SEO consultant who runs a SEO house called Ranking By SEO. He is specialized in link building and other SEO related activities. You can also find him on Twitter, Google+ and his personal blog.

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Verizon Extends Its Digital Reach


You will find more statistics at Statista

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Virtual Reality: Changing the Way Marketers are Conducting Research

Rutgers Online

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The Worst Metric to Focus on First in PPC

Open any PPC analytics dashboard and you’ll start swimming in numbers. Which ones are important and which ones can be set aside? Many people focus on the click-through rate (CTR). That’s the proportion of how many people see your ad versus clicking on your ad. So, if 1,000 people see your ad and 100 people click it, that’s a click-through rate of 10 percent.

It seems like an obvious metric for success. But speaking from more than a decade of personal experience, the click-through rate is not the first metric to examine for long-term success. Why? First, it’s a lousy way to measure how well you’re doing versus the competition. If everyone else has a high click-through rate on the same keywords, your piece of the overall clicks is smaller than you might imagine. Many new PPC marketers also seek a high PPC rate because it means lower prices from your provider, but that’s also measured in relation to your competition.

Also, just because someone clicks on your ad doesn’t mean they’re going to buy. A high click-through rate means you have an ad that people like but it doesn’t necessarily translate into purchases. If no one buys, you’ll just be paying for all those clicks with nothing to show for it.

So, if the click-through rate is misleading for success, then what’s the metric we should look at first?

The most important metric – Cost per Acquisition (CPA)

The most important metric to look at in your AdWords account is cost per acquisition. This is the average of how much you spent on AdWords for each conversion that you received on your landing pages. If your CPA is high but your CTR is low, that means that your landing page is working really well and you’re earning money despite your low ad response rate. On the other hand, if it’s the other way around it means you’re spending a lot of advertising and not selling the service well enough at the end. This is a bad situation to be in.

If your site isn’t converting and making money, it does not matter how many people are clicking on your ads. The biggest goal you should set for your metrics is to drive your CPA down. If you cannot drive it down because of high-value keywords then you’ll need to raise your prices so your CPA still leaves you with profit.

CPA is trickier to measure than CTR. It can take leads multiple visits to finally convert, so it’s hard to measure whether your landing page was a factor in bringing them back a second (or third, or fourth) time before conversion. But, in general, you need to try to push this cost down. Only when the amount you’re spending on ads is making a good return on revenue should you worry about increasing the CTR.

CTR gets a lot of press (even in earning reports) because it’s easy to measure and easy to change. Just write an ad that’s more attractive or spend more for more impressions and you can change your CTR rate. But, again, clicks are always secondary to conversions. No conversions, no profit. Worry about lowering your overall ad spend through a better CTR after you’re making money off your site.

If you focus on CPA first, your PPC campaigns will function from a much stronger foundation. Use A/B testing, changing your price points, and other landing page tactics to improve the conversion rate of those who click on your ad. The more sales you can make, the more money you’ll have to spend on advertising and improving CTR. If you chase the easy goal of a higher CTR too soon, your campaign will crash and burn.


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Chris Hickman is the founder and CEO at Adficient with 14 years of experience in search marketing and conversion optimization. In 2006 he founded Adwords Suspension and Google Penalty recovery service at GetBackonGoogle.com to help businesses and websites to get back on Google.

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How Side Income Changed My Life – Huffington Post


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How Side Income Changed My Life
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I was lucky to have taken this position the same year the office was equipped with satellite internet and a wireless router for adult leaders to come in and check their email in the lounge while not attending to their campers. In those long hours in

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Senate body approves controversial cyber-crime bill – Pakistan Observer

Senate body approves controversial cyber-crime bill
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Under this act, imprisonment of up to seven years can be awarded for funding terrorism or terrorist organisation through internet. The bill was passed by the NA standing committee on IT in 2015, while it was approved by the lower house of the

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Official Rules for #CBS4Sweepstakes: 2-Tickets to Colts Game – WTTV CBS4Indy


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Official Rules for #CBS4Sweepstakes: 2-Tickets to Colts Game
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The computer clock of Sponsor's webmaster is the official timekeeping device of the Sweepstakes. …. malfunctions, or failures of any kind, including but not limited to failed, incomplete, garbled, or delayed transmission of entries, traffic

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SearchCap: AdWords expanded ads, Google Maps UI changes & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Office 365 Update Brings Smart New Tools to Word, Outlook, PowerPoint

Word is getting a new researcher feature to make essays a whole lot easier to write.

The researcher tool uses Bing Knowledge Graph to find appropriate content on the Internet and then adds it right to Word so you don’t have to leave your document to search for information.

Made up of a growing list of trusted sources and reference materials, the information appears to the right of your document. If you choose to use some of the material, Word will automatically create the citation in your bibliography.

 

Word is also getting a new editor with advanced proofreading skills. So, instead of just catching spelling mistakes and bad grammar, Word will suggest new words and phrases to beef up lackluster content.

Outlook

Microsoft is now offering a tool, dubbed Focus Inbox, to help keep your inbox more organized. It separates your inbox into two tabs: Focused and Other.

Although Focused Inbox was rolled out earlier this year for iOS and Android, it is now coming to Outlook.com and will roll out for Office 365 customers in early September.

E-mails from family and friends, for instance, would go to the Focused tab, while promotional e-mails would go to ‘Other.’ You will be informed about messages that go into Other and they remain easily accessible and can be switched between tabs at any time.

“Focused Inbox is not meant to take control of your mail, but rather work with you to prioritize what is important to you,” Microsoft explained. “What lands in your Focused Inbox is determined by an understanding of the people you interact with often, and the content of the email itself (e.g., newsletters, machine generated mail, etc.). If you need to fine tune your Focused Inbox, just use the “Move to Focused” or “Move to Other” options.”

PowerPoint

PowerPoint, meanwhile is getting a new Zoom feature that allows for interactive, non-linear presentations.

“Captivate your audience with smooth, effortless navigation in and out of any slide or section, starting from a single interactive summary slide,” Microsoft said. “Present your slides in whatever order makes sense based on your audience, without exiting slide show mode and interrupting the flow.”

Check out how it works below:

 


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Jennifer Cowan is the Managing Editor for SiteProNews.

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The art of link building: Why creating connections is the key to success

Columnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users.

The post The art of link building: Why creating connections is the key to success appeared first on Search Engine Land.

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