With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1]

What are Google’s quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates.

The post With Panda in stealth mode, why Google’s quality updates should be on…

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Test points to likely influence of click-through rate on search rankings

Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Opera Sync Server Hacked, Company Resets Passwords

A hacker has breached an Opera sync server, putting at risk users’ passwords.

The Internet browsing company, in a blog post, said that the attack was “quickly blocked,” but passwords and account information, such as login names, may have been accessed by the hackers.

Opera“Our investigations are ongoing, but we believe some data, including some of our sync users’ passwords and account information, such as login names, may have been compromised,” the company said.

“Although we only store encrypted (for synchronized passwords) or hashed and salted (for authentication) passwords in this system, we have reset all the Opera sync account passwords as a precaution.”

The majority of Opera’s 350 million users do not need to take any action. Only the 1.7 million who use Opera sync are impacted by the breach. Opera has sent e-mails to all Opera sync users to ask them to change the password for their accounts. The company is also urging users to reset passwords to any third-party sites that are  synched with the service.

“We take your data security very seriously, and want to sincerely apologize for the inconvenience this might have caused,” the company said.

Opera said its investigation into the breach is ongoing.


Jennifer Cowan is the Managing Editor for SiteProNews.

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Google updates local reviews schema guidelines

Now only reviews “directly produced by your site” can have local reviews markup, according to Google.

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Basics Everybody Should Understand About Prevalent Bacterial Infections

There is no certain group of people who seems to be much more at risk of an STD. This is why it’s important to always be guarded and are aware of the signs and symptoms of these types of problems to make certain they can be taken care of easily if you ever actually do contract one of these. A handful of them are bacterial infections which can be handled successfully with prescription medication and some are viral diseases that want more extreme therapy and may even not ever get away from one’s body. Microbe infections like syphilis, chlamydia and gonorrhea are bacterial issues. Every one of them are extremely popular and the majority of gynecologists possess assessment products readily available to be able to very easily diagnose them. Each one has signs and symptoms however they could take days or even months to appear. At that point, someone that possesses that contamination could inadvertently give it to other individuals. GroundReport has got additional information with regards to these types of bacterial problems. HIV, genital herpes and also liver disease are viral infections. Men and women who are infected with any of these conditions may have serious health problems. There is no solution for all of them however they could each be managed with medication. Folks who suffer from one of these brilliant infections must use caution never to give it to others. Medical doctors usually do not routinely look for HIV, herpes virus or hepatitis b and c however tests are readily available and encouraged for everyone who may take part in risky actions. You can find out more concerning these kinds of viral issues within this helpful post on Ground Report.

Facebook’s Trending Topics Gets Major Update to Address Accusations of Bias

Facebook’s Trending feature has received a major overhaul to make the product more automated in response to accusations of bias made earlier this year.

The update removes the necessity for Facebook editors to write descriptions for trending topics.

The change come three-and-a-half months after a report from Gizmodo accused Facebook’s news curators of routinely ignoring articles that would be of interest to conservative readers, in favor of liberal content. The tech publication, which cited former Facebook news curators as sources, wrote that many conservative topics were excluded from the site’s trending news section, despite the fact that they were trending organically with Facebook users.

Although the social network made some changes back in May to address the issue, this latest update builds on that.

“Our goal is to enable Trending for as many people as possible, which would be hard to do if we relied solely on summarizing topics by hand,” Facebook said in a blog post. “A more algorithmically driven process allows us to scale Trending to cover more topics and make it available to more people globally over time. This is something we always hoped to do but we are making these changes sooner given the feedback we got from the Facebook community earlier this year.”

Now, instead of seeing a story description in Trending, you will simply see a topic heading. The new system is based on the number of original posts that mention the topic as well as shares of posts about the topic.

For example:


To learn more about a topic, you can hover over it or click on it.

“A search results page will include the news sources that are covering it, posts discussing it and an automatically selected original news story with an excerpt pulled directly from the top article itself,” Facebook explained. “As before, articles and posts that appear in search results are surfaced algorithmically, based on a high volume of mentions and a sharp increase in mentions over a short period of time.”


Facebook said the trending topics you see will be based on a variety of factors, such as Pages you’ve liked, where you live, previous trending topics with which you’ve interacted, and what is trending across the social media site overall.

Despite the changes, there will still be people involved in the process to ensure all topics that pop up are of high-quality. For example, a Facebook editor will still be on hand to confirm a topic is tied to a current news event.

“These changes mean that we no longer need to do things like write topic descriptions and short story summaries since we’re relying on an algorithm to pull excerpts directly from news stories. Our team will still strictly follow our guidelines, which have been updated to reflect these changes,” Facebook said.

“Earlier this year, we shared more information about Trending in response to questions about alleged political bias in the product. We looked into these claims and found no evidence of systematic bias. Still, making these changes to the product allows our team to make fewer individual decisions about topics. Facebook is a platform for all ideas, and we’re committed to maintaining Trending as a way for people to access a breadth of ideas and commentary about a variety of topics.”


Jennifer Cowan is the Managing Editor for SiteProNews.

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Microsoft-LinkedIn Deal: Will this Finally Boost the Dynamics CRM Market Share?

Now that the brouhaha over Microsoft’s $26.2-billion purchase of LinkedIn has died down, it’s time to look at the strategic implications of this deal. Will this be Nadella’s masterstroke for boosting Dynamics CRM or will this prove to be another Yammer in the making…?

It’s been roughly a month since the Microsoft-LinkedIn deal and, since, an eerie calm has taken over social media. OK, who am I kidding? With attention spans shorter than that of a goldfish, social media can never be calm. In fact, every one of those ‘Tweeples,’ those ‘Facebookers,’ and those ‘LinkedIn-ers’ are just waiting to go nuts over something else now. Yes, I know I am digressing, but this is the introduction, what else do I use to make you fall hook, line and sinker?

So, there’s no way you wouldn’t have heard of that $26.2-billion purchase of LinkedIn by Microsoft. Moreover, it’s all in cash (I can imagine LinkedIn founders diving in money like Uncle Scrooge). But why? That’s what got me wondering. After all, every business decision is a strategic one. Microsoft isn’t going to empty out its coffers for nothing.

For quite some time now, Microsoft has been looking for ways boost the market share of its CRM tool, Dynamics. In the $26 billion (coincidence?) CRM market, Dynamics currently ranks fourth and occupies a paltry four percent share. Well, I don’t know about you, but I certainly think that if Microsoft plays its cards right, this purchase is surely going to give a fillip to the software giant’s CRM tool.

As Microsoft tries desperately to get an in into the big boys club (that’s you Salesforce), the LinkedIn purchase shows that the ‘Windows’ maker (quite literally) is shifting its focus more toward enterprises.

So how will this purchase help boost Dynamics CRM?

Real Time LinkedIn Data in your CRM

Perhaps the biggest benefit that Microsoft can reap from this purchase is real-time access to all that sweet data from LinkedIn. Integrating the CRM with LinkedIn and enabling users to download data in real time can become the USP of Dynamics. What’s more, make this feature available to only premium LinkedIn users and enjoy all that moolah fill in the bank account.

Yea or Nay for Social Listening

Of course it’s never a ‘Nay’ for social listening. If it was up to us sales people, we would love to hear everything. But then we know when it comes to LinkedIn it’s a big NAY.

But maybe in a bid to defeat the army of Benioff, Microsoft will now loosen LinkedIn’s API control, which would enable some developer out there to develop an application which would crawl conversation in LinkedIn groups etc. Or even Microsoft could do that, either way, it’s a win-win.

Automate Recording Touch Points

For most sales people out there, recording touch points is somewhat of a necessary evil. You don’t want to do it, but you have to, especially if you are prospecting through a channel like LinkedIn. One of the few ways I think this deal can really make the Dynamics CRM tool stand apart is if Microsoft can automate this process so that touch points would be recorded automatically.

Prospect Prioritization and Lead Scoring

LinkedIn holds a lot of value when it comes to prospects and leads. As mentioned above, its API paranoia prevented anyone from cashing in on that value. But now, with the Microsoft purchase, maybe a new tool which would help sales people prioritize prospects based on their LinkedIn activity could be developed. What’s more, if Microsoft could develop something like this tool, it would completely destroy the competition.

On-Time Updates about your Prospects

You know about Sales Navigator, right? It’s LinkedIn’s very own tool that helps you stay up-to-date about your prospects by providing you custom lead recommendations etc. So why not integrate this with MS-Dynamics and simplify everything for sales people? On-time updates about your prospects right in your CRM! How cool would that be?

With the LinkedIn purchase, the possibilities for Microsoft are endless. I am sure Nadella and the boys would have already planned in detail about the future of Dynamics CRM and even Office365. In an e-mail to his employees, Mr. Nadella wrote:  “The opportunity for Office 365 and Dynamics is just as profound. Over the past decade we have moved Office from a set of productivity tools to a cloud service across any platform and device. This deal is the next step forward for Office 365 and Dynamics as they connect to the world’s largest and most valuable professional network. In essence, we can reinvent ways to make professionals more productive while at the same time reinventing selling, marketing and talent management business processes. I can’t wait to see what our teams dream up when we can begin working together once the deal closes, which we expect will happen this calendar year.”

What do you think?

Am I getting carried away thinking that this purchase is going to seriously benefit the Microsoft CRM or, as mentioned above, is this another Yammer in the making?


Abeer Aulakh is a technical content writer at Grazitti Interactive, a company that specializes in providing CRM, marketing automation and business intelligence solutions.

The post Microsoft-LinkedIn Deal: Will this Finally Boost the Dynamics CRM Market Share? appeared first on SiteProNews.


Utilizing Your Seo Budget Plan Wisely – IAN Internet advertising … – Internet Ad Sales (press release)

Utilizing Your Seo Budget Plan Wisely – IAN Internet advertising …
Internet Ad Sales (press release)
The online industry stays among the most powerful in this day and age and the ways to make money online are certainly there if one has to try to find them.

and more »

Webmaster Internet – Google News

Getting Down To Basics with Services

A Guide to Cheap Hosting Companies Web hosting services used to be quite expensive because, first of all, the initial equipment cost was pricy and similar to computers, only the affluent can afford it. But after these equipment became inexpensive, plus user friendly software that would enable anyone to develop their own website, the whole system of running a website has become a bargain. This of course includes hosting. You can still find web hosting services given at higher prices, despite the affordability of equipment and other things. This article will differentiate why some are seemingly overpriced relative to cheap hosting services we find in the market today.
Webhosting Tips for The Average Joe
But before doing that, let me begin by characterizing a strong factor that has taken place in the service industry. Today there is a way that companies offset cost of managing their fixes assets and that is by publicly sharing their assets so that in this way, the expenses of the investment and its maintenance are not all shouldered by them. We see this illustrated that is relative to ‘car rent’ and ‘rent a house’ allusion. It is the concept that you share the use of the facility or pay only for the space that you are utilizing. If you have more rooms for rent then you will receive more revenue and people can benefit from these facilities, and because of competition, the overall rent will become cheaper.
The 10 Most Unanswered Questions about Services
The thing that puzzles most is why there are hosting companies that still seem to be overprized despite the competition. This can simply be explained as a type of marketing strategy to catch a niche market and it is not trying to be aloof. In other words, this is a contradiction to the idea that the more expensive a service is, the better it will serve you. When getting hosting services, it is good to be armed with information so that you can get the best. Clients of web hosting services has many different peculiar needs but the most basic of all is simply connecting your website to the net; other services can be handled by the client himself if he has some technical knowhow or he can hire someone else to do whatever else needs to be done. Technically savvy personal are capable of setting up and managing their own website. Now I hope you see my point. Hosting involve a lot of other complex maintenance that software is not capable of doing, but all of this is dependent on the kind of user you are and the value of that website to your business.

55 Features Every Small Business Website Must Have

Infographic Courtesy of: MyWebProgrammer.com

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