7 CEO’s Saving The World [Infographic] by the team at Buddylonas.com
Whether your company has a large digital marketing budget, or you’re a startup looking for ways to save, integrating search engine optimization strategies into your website functionality and copywriting is simple and costs nothing. Notching a spot in prominent search results should be a vital part of any marketing strategy in today’s digital age.
It’s not impossible for small businesses to land in the top five Google search results, or even land the top position for keywords they want to rank for. Here are four simple strategies your business can immediately implement that can have a positive effect on your search engine optimization efforts.
1. Make Sure Your Website Works
What seems like an obvious factor can be mired by elements such as slow load time, non-responsive design, and broken links throughout your site. Website speed and mobile-friendly functionality affect how search engines — including Google, with nearly two-thirds market share, as reported by comScore in October 2015 — rank your site. To test these functions, simply plug in your Web URL into Google’s free Mobile-Friendly Test and PageSpeed Insights to see how your website stacks up and where you can improve.
Designing your website to make it work on any device also helps increase user time spent on page, another factor that can positively influence search engine optimization, since visitors won’t leave your site frustrated because they have to zoom or wait for pages to load. They’ll be able to click links as they navigate your site, and increased clicks can make your site stand out among competitors.
2. Write With Keywords in Mind
Think about the keywords related to your brand that current and potential customers are searching for, and use this list to drive the strategy of your SEO copywriting. Search engines penalize for “keyword stuffing,” which is unnaturally placing keywords throughout your site where there is no logical context to support them. It’s vital to integrate keywords naturally by including them in valuable content for your Web visitors, so that they’re presented in an easy-to-read, reasonable format.
Use these keywords in everything including headlines, sub-headlines, page URLs, photo captions and metadata, and search engine title tags and meta descriptions. If you have a blog, let the keywords inspire you when crafting posts, and be sure to include them in content you create that’s not hosted on your website, as well, such as in YouTube video headlines and descriptions.
3. Use a Free SEO Plug-In
Many website content management systems, including WordPress, offer users a variety of free plug-ins to enhance their sites. If you’re on a budget or in a time crunch, a free SEO plug-in installed through a content management system can help do the SEO work for you. A SEO plug-in helps ensure each page of your website is optimized with title tags and meta descriptions that fit in with search engine character restrictions and will even crawl your page to suggest where improvements can be made to boost SEO.
A free SEO plug-in, such as the All in One SEO Pack, allows users to:
A positive aspect to reputable plug-ins is they are also constantly updated by developers to better reflect changing values in the SEO landscape. Install a plug-in that has a high rating, has been downloaded by a significant amount of users compared to competitors, and is positively reviewed on SEO news sites.
4. Create Shareable Content
One of the most significant SEO factors in 2016 is the impact of content marketing on search rankings. Digital marketing and analytics expert Neil Patel — founder of news site Kissmetrics, which covers these topics — compares SEO and content marketing to PB&J, in that they complement each other to form an amazing result. Content marketing is creating valuable Web posts in the forms of written copy, videos, or photography, which content consumers will be encouraged to share with their personal contacts and via social media because it’s relevant and beneficial.
Content marketing is an essential part of SEO because:
Besides creating shareable content to be hosted on your own site, offering to guest blogs on other reputable sites is also beneficial, in that you can include links back to your site within the content that you write, or in your author bio on the article.
By fostering genuineness in your approach to SEO by making your website one that works well and appeals to your target customers and beyond, it’s easy to get your brand on the path to search results that lead to sales.
Jarrod Hunt is the CMO of DigitalCurrent.com; a digital marketing agency that specializes in SEO, content marketing and conversion optimization.
Whoever thinks that creating online content is an easy task hasn’t spent hours staring at a blank page, praying for inspiration.
As a business owner with limited resources, you probably know just how difficult and time-consuming it can be to find the right words to describe your brand and products in the most accurate and attractive manner.
Maybe you don’t know which buttons to push to play (and win) the game of seduction with your potential clients, and would give just about anything to get your hands on a foolproof template showing you how to build webpages that sell like crazy.
7 Tips on How to Create Awesome Product Pages That Actually Speak to Your Clients
In this context, we should start by telling you that you could easily improve your copy by paying more attention to the key elements that turn an average webpage into a moneymaking machine.
These are: a magnetic headline, a strong opening paragraph, and a few interesting bullet points enabling your readers to discover the main features and benefits of your service or product.
In case you’re wondering how you could put these puzzle pieces together, take a closer look at the following seven easy tips on how to take product pages to the next level of greatness.
1. Avoid Clutter and Stay Organized. First of all, focus on the goals that you wish to achieve through your new product pages. Naturally, you want to introduce the key features and benefits of your products and convince your prospects to add your merchandise to their shopping carts.
It also wouldn’t hurt to find a way to get your new clients to provide feedback and recommend your brand and products in their circle. How do you achieve these objectives? You can reach your target by simply offering your prospects the most accurate and specific information that they could require to make a purchase. Now is not the best time to craft a complicated story around your company, mission and purpose in business — that’s what your blog is for. Instead, keep to the point and keep it simple to avoid unnecessary details that could distract or overwhelm your readers.
2. Remember That One-of-a-Kind, Professional Product Photos Are Everything. Physical goods require a stellar representation to stimulate a purchase, especially in today’s market, when prospects are bombarded with tons of attractive, affordable alternatives to every conceivable product that they may need or crave at some point.
Quality photos offer you the competitive advantage that you require to make your competitors bite the dust. Think about it this way: would you buy clothes or gadgets from an unknown startup using stock photography? Probably not!
As Kissmetrics points out, premium product imagery has a tremendous power of seduction and can offer users a deeper understanding of the goods that they’re planning on buying; this is precisely why a combination of customer photos and professional shots is a winning formula that you should consider replicating.
3. Keep Your Copy Short and Sweet. Read and edit your copy multiple times until you finally manage to come up with the perfect draft. This simple action will give you the opportunity to eliminate fillers, including adverbs, adjectives and certain pronouns and prepositions. Basically, feel free to eliminate all the words whose presence is not required for clarification. Also, you may want to get rid of redundant passages and anything else that isn’t strictly related to your key point.
4. Opt for Subtle Effects That Make Your Copy Stand Out Effortlessly. Shadow or gradient can add depth and dimension to your page without making it look tacky. Only use these special effects when necessary and in moderation, and try to avoid powerful contrasts that would only distract or annoy your visitors.
5. Explore Every Trick in the Book to Build Confidence. Let’s get one thing out of the way: unless you’re a multi-million dollar corporation with a huge budget for TV commercials, magazine ads and billboard advertising in Times Square, you can safely assume that many of your potential buyers don’t know your last name and have never heard about your vision, goals and products.
Fortunately, it is in your power to eliminate this drawback by simply learning to build credibility and trust. The battle with your prospects’ doubts and lack of trust can be won on different fronts. For instance, you could make the most of client testimonials to prove that you are a reputable player in your industry. Through your copy, you could encourage your customers to provide feedback and describe their shopping experience, highlighting the main aspects that have convinced them to offer you their vote of confidence.
Furthermore, you can reduce your clients’ pre-purchase anxiety by offering them a well-balanced mix of information that they could require to make an educated buying decision. Add essential details to your copy, such as color, size and return policies. In short, in this case, your goal is to make your prospects feel they’re not alone in this, simply because your company counts on a team of professional salespeople who do a great job assisting clients. Make sure your webpages inspire trust and let your potential customers know that a fulfilling shopping experience is only one click away.
6. Add Concise, Original Calls-to-Action. Before listing the descriptive terms that you would like to use to accentuate the uniqueness of your products, be very clear about what you want your visitors to do. Instead of striving to entertain, inform or impress your readers, do your best to make them act in a certain way.
To obtain the desirable results, you have to start writing more compelling calls to action. In a previous post, we have presented a series of foolproof strategies that you should employ to come up with more effective CTAs. Give all these tactics a try, identify the ones that work best for your products, brand and niche and use these elements to add value to your copy, provoke curiosity, and ultimately cultivate a sense of commitment that will inevitably encourage action.
7. Take Speed Very Seriously. Remember those pages with promising content that took forever to load? Neither do we! As a matter of fact, nothing can stop us from bouncing off pages giving us the impression that our time and genuine curiosity are being taken for granted. This is a normal reaction, considering that we live in an era of efficiency and high speed. In case you need one more reason to optimize your page and make it load faster, take a closer look at the report published by Nielsen Norman Group.
According to this source, users usually leave pages after the first 10 or 20 seconds. While the average visit lasts under one minute, companies can hold their prospects’ attention by simply crafting awe-inspiring copy with a clear value proposition. Still think that your visitors have plenty of time to kill on your page? We didn’t think so.
15 Great Resources That Will Help You Create Amazingly Effective Web Pages
The value of a craftsman is dictated by his skills, and also by the set of tools that he uses. Professional copywriters understand this fact and rely on a great variety of resources to craft the very best copy for all their clients. You can follow in their footsteps by letting the following 15 aids inspire, test and optimize your webpages.
1. Unsuck-it. Worried that some of the keywords that you repeat a million times a day at work, like business jargon elements for instance, could intimidate or puzzle your prospects? If so, breathe at ease, knowing that you can always rely on Unsuck-it to find the perfect substitutes for problematic words that you use often in your sector.
2. RhymeZone. Rhymes aren’t only suitable for poetry. While we can all agree that product pages should offer concise information and convince your readers to respond to your specific calls-to-action, sometimes you may feel the need to go the extra mile to sweet-talk your prospects into giving your products a try. In this situation, consider using RhymeZone, a cool tool that can help you find the best rhyming words to perfect your copy and make it catchy and truly memorable.
3. CopyDoodles. Can’t afford to invest in professional product photography, but wish to avoid dull stock photos at all costs? If that’s the case, we have just the thing for you: put CopyDoodles to the test and use this ingenious tool to come up with amazing hand-drawn graphics that will reflect your creativity and unique personal style.
4. Read-Able. Sometimes you may get the impression that you and your readers aren’t speaking the same language. Have you ever wondered why? In most cases, such problems may arise when you fail to adapt your tone and writing style to your visitors’ reading level.
Ideally, you should aim for a Grade 7 reading level to make sure that your message is being understood, filtered and assimilated by a larger segment of your audience. As Russ Henneberry from The Daily Egg suggests, you should always test the reading level of your copy, to make certain that the texts displayed by your landing pages aren’t outsmarting your potential clients.
5. Web Page Analyzer from Website Optimization. These days, you don’t really need to be tech savvy to optimize your pages and make them satisfy both human readers and search engines. Web Page Analyzer from Website Optimization is a handy tool that you could use to improve your website’s performance. You just have to enter its URL to calculate composition, download time and page size. Based on these key page attributes, the script will provide a series of tips on how to reduce loading time and optimize the pages that leave room for improvement.
6. EMV Headline Analyzer. By now, you are probably fully aware of the fact that the people who ignore your headline will never pay attention to your body copy. On the other hand, an inspired headline will always command attention and stimulate your visitors to read the entire piece and maybe even respond to your CTAs. Now you can use the remarkable and terribly underrated EMV Headline Analyzer to determine the emotional marketing value (EMV) of your headline. Basically, this tool allows you to calculate the percentage of keywords that invoke emotion and improve your headlines by upping this value.
7. Live Keyword Analysis. If you don’t want to go with your gut when it comes to optimizing your copy, use this helpful tool to calculate the exact keyword density in a text fragment. This will help you craft user and search engine-friendly content with ease.
8. Test My Marketing. Assuming that you can’t count on many in-house talents who know more than a thing or two about successful marketing strategies, remember that you can always rely on a form of crowd-sourcing with a twist to eliminate this disadvantage. Use this paid tool to get expert insight from a team of skilled marketers who will evaluate your copy and offer you pointers meant to improve your performance.
9. Zite. This cool tool curates fresh Web content that is relevant to your niche and interests and gives you the chance to come up with new, interesting topic ideas and targeted slogans for your pages.
10. Wordcounter. When you are crafting copy for product pages, you may be tempted to overuse certain words that describe your products and business in the most accurate manner. Avoid this pitfall and minimize redundancies by using Wordcounter, a great tool that ranks frequently used words in any given sample of text.
11. Optimizely. If you are searching for that one perfect, all-in-one testing tool, look no further. Optimizely gives you the opportunity to test every single element on your page, including images, CTAs and headlines in a matter of a few minutes; as a plus, you don’t need coding experience or any other special skills to complete this process.
12. Clicktale. These days, you don’t have to be a clairvoyant to figure out how your visitors are responding to the information that you are currently promoting on your website. Using Clicktale you can solve this mystery in no time, as this useful tool brings you all click tracking and heatmaps that you could ever need to find out how your readers are interacting with your website.
13. Evernote. Sometimes, you stumble across truly memorable quotes, stats and headlines that you could easily include in your future masterpieces. The problem is that you always have a million things on your mind and have no available mental drawer for these new additions. Luckily, now you can save and label your food for thought using Evernote, a great tool that keeps your sources of inspiration close.
14. Copywriting Cheat Sheet. Analyze this fun, information-rich infographic published by Vertical Response to step up your copywriting game and learn the key differences between content created for Web, social media and e-mail, in terms of length, style and tone.
15. Copyblogger’s Copywriting Library. Sometimes, you need more than a few great testing algorithms to improve your copy. You need the guidance of experts who have already walked many miles in your shoes and know everything about successful marketing tactics, ways to bond with different audiences and various other key points that interest you a great deal. If you don’t have an actual mentor who could guide you towards copywriting success, choose to check out all the resources provided by Copyblogger, including seminars, webinars, eBooks and articles, to improve your copywriting craft in your own time.
Use Winning Words to Increase Sales and Achieve Business Success
To create stellar webpages that convert and sell, you have to understand your audience, satisfy its permanent hunger for quality content and bet everything on the most remarkable attributes of your products that reflect the uniqueness of your brand.
Julia Spence-McCoy is the CEO of Express Writers, an online copywriting agency that began in 2011 with thousands of web content pages written to date and more than 50 talented writers on the team. Her passion is copywriting and all that pertains, including the ever-changing game of Google algorithm updates.
The post How to Create Killer Web Pages for Your Online Business Website appeared first on SiteProNews.
Wouldn’t it be nice if customer buying patterns were simple?
A person sees something he likes, he thinks it over, but eventually buys it. Unfortunately, that’s not the case. People may come to a store just to visit, or someone may leave your website but has every intention to purchase in the future. Different customers mean different buying patterns. As marketers, it’s our job to analyze what those patterns are, and then promote relevant products based on those behaviors.
Thanks to the Web and social media, connecting with our target market is now easier – albeit more complicated. Customers now have other factors that could influence (and even delay) their final buying decision. Retargeting could be the solution. But is it the ‘miracle marketing tactic’ we’re looking for?
The concept isn’t new. It was a pretty hot topic with digital marketers when MOZ wrote about it in 2011. Although there are different approaches now, retargeting is still being used today.
To put it simply, ‘retargeting’ is just re-attracting users who seem to have shown interest in your product or service. Back then, there was only retargeting to customers who have visited your website (but strangely abandoned it before being converted). Nowadays though, we can also retarget using social media and search engines.
This strategy is good for two things:
• To remind target users to complete their former desire to purchase; OR
• To create brand awareness through repetitive exposure.
Face it: no matter how awesome your site is, you’d be lucky to convert even two percent of Web traffic into paying customers. Since this is usually NOT the case, we need retargeting to reach the remaining 98 percent who may need a little push.
In 2012, consumer packaged goods company Kimberly-Clark reported a 50-60 percent conversion rate increase using retargeting techniques. It’s no surprise really: It’s easier to convince people who have showed interest in your products than those who haven’t. Kimberly-Clark is not the only big name that uses retargeting; Zappos, Intercontinental Hotels, and Hewlett-Packard, all leverage this strategy to get ahead in the digital marketing game.
Over time, retargeting has also evolved to include search and social, along with site retargeting.
• Search retargeting is considered by most marketers as ‘behavioral retargeting’ because the user doesn’t need to visit your site to be retargeted. You’re ads will be based on the keywords (search queries) he typed into a search engine.
• Social retargeting is fairly innovative thanks to the popularity of social media networks today. Unlike traditional ads, this type of retargeting connects with audiences as they browse on their favorite social media platforms. Facebook’s retargeting features, for instance, can help businesses reach out to people who have previously visited their site either on desktop or mobile.
• E-mail retargeting is more straightforward. From the name itself, an e-mail will be sent to a user who has not completed a task on a website.
Knowing the different forms of retargeting is essential before choosing which one to use for your campaign. Don’t just jump in: ask plenty of questions from experts OR pair up with a knowledgeable digital marketing agency for better results.
5 Key Points of Retargeting
If you go through several retargeting articles from marketers, you’ll notice two things: one, they’re impressed with the results they got; second, they also warn against ‘too much’ retargeting.
Your results will eventually be based on five key aspects:
1. The chosen retargeting strategy
2. The target audience
3. Retargeting content
4. The duration of the campaign
5. Metrics used for measurement
The four retargeting methods briefly discussed earlier will produce varying results. Whichever you choose though, make sure you’re clear on your GOALS first. Why do you want to integrate retargeting into your digital marketing? Is it because you want to introduce a new product? Are your sales stuck? Are you aiming to increase returning customers? Once you’re focused, you may now ponder on the retargeting strategy to use.
Knowing WHO you’re retargeting is also essential. For instance: if your market is mostly working millennials, then you must understand how tech savvy they are and they can see right through your marketing tactic. They will most likely be annoyed at repetitive, generic ads that don’t add much value in their Web browsing experience. Here’s where points three and four come into play.
There are ads, and then there are ADS. The difference is HOW you make it worth someone’s time. When KLM Royal Dutch Airlines realized there was huge potential for customers leaving their site without booking, they employed the services of digital marketing agency Webtrends for a retargeting campaign. Using targeted e-mail, people who left the site received an e-mail within an hour to encourage completing the booking process. The results were astounding: KLM markets in Netherlands, Great Britain and Germany saw a conversion rate of up to 400 percent.
Meanwhile, online marketing company Nebo suggests telling a story when retargeting. Think about it: an average user sees dozens of ads in a few hours on the Web; wouldn’t it annoy you too if you saw the same thing again and again? Aside from regular ads, you can hook audiences using videos, coupons, news articles and other promotions.
Next, map out WHEN you’re going to switch tactics once a person has been successfully converted. It’s up to you whether you plan on bombarding him with more retargeting ads, OR you up-sell. Christopher Ratcliff of Methods Unsound had an awkward experience with retargeting in 2014 as he was planning on proposing to his girlfriend. It was stressful enough trying to keep a proposal a secret, but jewelers thought it was nice to attack him with ads at every bookmarked site (even though he didn’t like those particular products).
Retargeting company Retargeter, suggests using a burn pixel to remove converted users from your retargeting list. This code snippet will be placed on your post-transaction page, so it un-tags customers who have completed an action (i.e. a purchase). This is the perfect time to think about up-selling or cross-selling to them.
Last, never forget to MEASURE metrics. Although you become successful with your retargeting campaign, you’ll have difficulty repeating that good fortune if you have no data to back it up. One important metric is measuring view through conversions. These are people who saw OR skipped your ad, but then return to your site and convert. Why is this important? While conversion is the cake, understanding why people click or skip your ad is the icing to help improve your overall retargeting approach.
Retargeting the Future
Have you ever heard of the famous ‘Jam Theory’? In 1995, Professor Iyengar and her team set up an experiment that involved Wilkin & Sons jams. In a California market, they had a booth that switched between 24 and six jams every few hours. To make a long story short, they found out that a lot of people (about 60 percent) were attracted to the 24-jam selection – however, three percent bought a jar. Meanwhile, 30 percent out of 40 percent of people who saw six jams bought at least one jar.
The theory goes that when given too many choices, people feel paralyzed and decide on not buying anything at all. Right now, we’re experiencing an influx of choices: from local restaurants, clothing stores, to snack brands. With more and more millennials looking into being entrepreneurs themselves, we can expect more selections in the future. This is where retargeting becomes indispensable.
People, nowadays, rely on a lot of things (such as online reviews, friend referrals, or free samples) before making a final purchasing decision. During this ‘gap,’ retargeting could be a great tool to showcase WHY they should choose you over the competition. Future retargeting shouldn’t just be a means to re-attract interested users – rather, it should act as their helping hand in making informed choices. In fact, 21 percent of consumers are open to retargeted ads because they want to find out more about certain product offers.
At the end of the day, it’s all about integrating your goals with your customers’ needs.
SEO consultant Al Gomez is the man behind SEOExpertPage.com and Dlinkers, a company dedicated to complete digital marketing services. With more than nine years of experience, he enjoys supporting smartpreneurs like himself achieve online success.
Comedian Anjelah Johnson
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BlackBerry’s workforce is being reduced in a bid to find further efficiencies within the company.
The company has confirmed it is cutting 200 jobs in Florida and Ontario, Canada. It’s a move that ties in with the company’s bid to place less focus on creating smartphones and devices and more attention on software.
“As BlackBerry continues to execute its turnaround plan, we remain focused on driving efficiencies across our global workforce,” the company said in an emailed statement to Reuters.
The company had made no official statement on its website or issued a press release. Without official information it remains unknown what the cuts do to the company’s overall number of employees, but as of paperwork roughly one year ago BlackBerry employed roughly 6,220 individuals.
The company did confirm one employee who is leaving BlackBerry is one who has been with the company the longest, Gary Klassen. Klassen was instrumental in the creation of blackBerry’s messaging service, BBM.
BlackBerry’s last round of cuts, made in September, had the same number of employees slashed.
W. Brice McVicar is a staff writer for SiteProNews.
Sexism and inappropriate comments know no boundaries, even when it comes to women who are artificial.
Cortana, Microsoft’s artificial intelligence personal assistant, has a female voice and is represented by a female avatar, has often been asked about her sex life. It’s no joke and one the team behind the assistant is addressing as it continues to make Cortana smarter and, apparently, able to manage such inappropriate comments and questions.
Deborah Harrison, an editorial writer in the Cortana division of Microsoft, recently told CNN when Cortana was first launched a large portion of questions posed to her focused on her sex life. So, if people are going to treat their assistant in such a manner they’ll get the appropriate responses.
“If you say things that are particularly a**holeish to Cortana, she will get mad,” Harrison was quoted as saying by Digital Trends. “That’s not the kind of interaction we want to encourage.”
Microsoft is hoping to change the way users interact with Cortana. The company has tasked a team of seven writers to determine how Cortana will respond to inappropriate comments and questions. Cortana, like other AI assistants, does get smarter and learns to adapt to users the more often they are utilized so incorporating such responses is an interesting social experiment.
As Hot Hardware reported, the important thing to remember is users should treat their AI assiatant the same way they’d treat an actual person.
W. Brice McVicar is a staff writer for SiteProNews.
NavSource Online: Service Ship Photo Archive
The Observer Star
Please report any broken links or trouble you might come across to the Webmaster. …. Internet dating allows you see, the individual so that you can get so that you can know you see, the person online or on you see, the phone before meeting face-to-face.
The Keene Sentinel
In today's Sentinel, readers will find the latest edition of Business Monadnock, a 56-page magazine that includes our annual Economic Outlook reporting. It is, to our view, one of the more important journalistic projects we do on a regular basis. It …