Pinterest is continuing its acquisition spree with the purchase of bookmarking app Instapaper.
The social media site’s purchase of Instapaper will bring the article-saving application’s technology to Pinterest — likely meaning it will be easier in the future for users to pin news articles and other written content.
Neither company disclosed the terms of the deal, but Instapaper has said it will continue as a standalone app, although its entire team will leave its headquarters in New York to join Pinterest in San Francisco.
Instapaper CEO Brian Donohue said nothing will change for Instapaper customers. The only change will be for the team itself which will work on both Instapaper and Pinterest products.
Donohue, in a blog post, said the two companies share a similar mission: allowing users to “discover, save, and experience interesting web content.”
“In that respect, there is a lot of overlap between Pinterest and Instapaper. Joining Pinterest provides us with the additional resources and experience necessary to achieve that shared mission on a much larger scale,” he said.
“Instapaper provides a compelling source for news-based content, and we’re excited to take those learnings to Pinterest’s discovery products. We’ll also be experimenting with using our parsing technology for certain Rich Pin types.”
Pinterest’s acquisition of Instapaper comes just one month after it snapped up Math Camp to gain access to the team behind the start-up’s Highlight, Roll and Shorts apps. The newly-acquired talent is focusing on connections, discovery and visual search.
In June, Pinterest picked up Smart keyboard app company Flesky. That purchase was also more about talent with half of Fleksy’s 10-person team joining Pinterest to bolster its search and its mobile platform while the other half were to continue on as usual for the “foreseeable future.”
Jennifer Cowan is the Managing Editor for SiteProNews.
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