AdWords gains 3 new cross-device attribution reports

Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion path.

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Retailer Criticizes Marvel’s “Prostate Cancer” Variants – The Outhouse

Retailer Criticizes Marvel's "Prostate Cancer" Variants
The Outhouse
Jude Terror is the Webmaster Supreme of The Outhouse and a sarcastic ace reporter dedicated to delivering irreverent comics and entertainment news to The Outhouse's dozens of loyal readers. Driven by a quest for vengeance, Jude Terror taught himself to

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Webmaster Internet – Google News

Comixcast DNC 2016: Dieselfunk Glog Dispatch #2 – More People on the Street DNC PHILLY! – The Outhouse

Comixcast DNC 2016: Dieselfunk Glog Dispatch #2 – More People on the Street DNC PHILLY!
The Outhouse
Jude Terror is the Webmaster Supreme of The Outhouse and a sarcastic ace reporter dedicated to delivering irreverent comics and entertainment news to The Outhouse's dozens of loyal readers. Driven by a quest for vengeance, Jude Terror taught himself to

Webmaster Internet – Google News

SearchCap: Google iOS app, Google Search Console export & AdWords characters

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Social Media is a Missed Opportunity for 37 Percent of Wealth Managers

More than one-third of wealth managers are not communicating with high net worth (HNW) clients via social media, representing a significant missed opportunity, as social media is beneficial across the client value chain, according to financial services research and insight firm Verdict Financial.

The company’s recent report, Social Media in Wealth Management: Reaching clients and prospects on social media, found that while the majority of investors are now active on social media daily, generating opportunities for wealth managers to promote their brands through social media platforms, not all wealth managers are taking the opportunity to reach them there.

vcsPRAsset_2895095_63315_2f1a6045-d6b2-49fe-a96c-796ca5106f34_0“According to our 2015 Global Wealth Managers Survey, 37 percent of wealth managers do not use a social media channel to communicate with HNW clients, despite the fact that 78 percent of consumers with investments log into their social media profiles on a daily basis,”  said Katri Tuomainen, analyst for Wealth Management at Verdict Financial. 

According to the survey, the most often cited reason for shunning social media use is that company policy prevents it (51.3 percent of respondents), with concerns that it is too public also key (41.2 percent).

“When wealth managers are active on social media, it is typically restricted to high-level marketing activity and thought leadership promotion,” Tuomainen said. “Indeed, many of the larger players that use social media do so under their general brands rather than via the wealth management division, which can limit the impact and reach of their social media activities in targeting wealth management clients.”

“Besides raising brand awareness and promoting thought leadership, wealth management companies can use social media to target a younger audience, as well as servicing customers. Relationship managers can also individually leverage social media to find and reach out to prospective clients, nurturing client relationships, and building their personal brands.

“Verdict Financial believes that not having a presence on social media gives an inevitable edge to those wealth managers that do have social media embedded within their marketing and communications strategies, while companies with a policy prohibiting social media use stand to lose out in the long run.”

Editor’s notes:

– Comments provided by Katri Tuomainen, Analyst for Wealth Management at Verdict Financial.

– Information based on Verdict Financial’s report: Social Media in Wealth Management; Reaching clients and prospects on social media.

– Analysts’ opinion pieces covering current events in the financial services sector are published regularly on the Verdict Financial website.

About Verdict Financial

Verdict Financial provides in-depth market research across the four key financial markets of Wealth Management, Retail Banking, Consumer Payments and General Insurance. For more information, please follow us on Twitter or visit www.verdictfinancial.com


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How your old content can help with SEO

Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets.

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How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!

Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge.

The post How to download all of your landing pages from Google…

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Feige: Spider-Man Film to Be Like Harry Potter, if Harry Potter Was Rebooted Three Times in Two Decades – The Outhouse

Feige: Spider-Man Film to Be Like Harry Potter, if Harry Potter Was Rebooted Three Times in Two Decades
The Outhouse
Jude Terror is the Webmaster Supreme of The Outhouse and a sarcastic ace reporter dedicated to delivering irreverent comics and entertainment news to The Outhouse's dozens of loyal readers. Driven by a quest for vengeance, Jude Terror taught himself to

Webmaster Internet – Google News

Google reiterates suggested 33-character limit in ETA headlines to avoid truncation

For those writing headlines for the new expanded text ad, the most coveted letter in the alphabet will be “i.”

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Yahoo Unveils Major Messenger Makeover for Desktop Users

Yahoo, which this week was acquired by Verizon, has launched a completely revamped Messenger app for desktop users.

Yahoo MessengerAvailable to Mac and Windows users, the update comes more than half a year after the same features arrived for mobile users.

“Since we launched the new Yahoo Messenger at the end of last year, you’ve enjoyed an energized messaging experience built around groups,” senior director of product management Austin Shoemaker said in a blog post.

“Want to share photos from your latest vacation or simply spice up a message? Save precious time with our drag and drop feature to share multiple photos at once. Then, spread the love by “liking” any posts or images that stand out to you. If you’d rather reply with a GIF, you can easily search and send GIFs to your heart’s content. Pro tip: play GIF roulette and type /gif + any search term.”

The coolest feature, however is the unsend option. Even after a message or photo has been sent, if you change your mind about something your wrote or decide you don’t like the photo, you can simply click the ‘unsend’ option and it will be permanently deleted — meaning no one will be able to see it.

Messenger’s desktop notifications also permit you to multitask at your computer without having to worry about missing an important message from family, friends, or co-workers.

The Yahoo Messenger desktop app is available for download immediately. If you’re using the old version of the Yahoo Messenger desktop app, you need to update by Aug. 5 because the legacy Yahoo Messenger app will no longer be functional.


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Jennifer Cowan is the Managing Editor for SiteProNews.

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