Instagram Pushing Update With Video Views

Instagram is gearing up to go toe-to-toe with YouTube and Vine.

Screen Shot 2016-02-12 at 12.26.44 AMVideos appearing on the Facebook-owned photo-sharing app will soon appear complete with a view counter so marketers can see how many people are watching their clips.

“Since launching video two years ago and introducing Hyperlapse and Boomerang, you’ve made video storytelling on Instagram take off,” reads a post on the Instagram blog. “Whether sitting front row at Fashion Week or spending a day on the beach, nothing brings moments to life like video. Adding view counts is the first of many ways you’ll see video on Instagram get better this year.”

The update means content creators will now see view counts underneath videos, replacing the number of ‘likes.’ Likes will not disappear, however. They will be visible simply by tapping ‘views.’

The change comes just one week after Instagram announced advertisers can now post 60-second advertisements, double the amount of time previously allowed. The longer commercials began airing Feb. 3 with T-Mobile and Warner Brothers the first companies to take advantage of the extension.

Earlier this week, meanwhile, the company announced the ability to easily switch multiple Instagram accounts.


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AT&T to Test 5G Technology This Summer

AT&T is gearing up to test fifth-generation cellular technology this summer in a bid to bring higher speeds to its customers.

The wireless provider said it will partner with Ericsson and Intel as it experiments with 5G technology in its labs beginning in the latter half of 2016, with outdoor tests and trials during the summer months.

“The trials will help guide our 5G standards contributions, and set the stage for widespread commercial and mobile availability once technology standards for 5G are established,” AT&T said in a press release.

The upcoming 5G technology is expected to serve up speeds that are 10 to 100 times faster than the 4G LTE connections of today and offer less latency. Latency is, essentially, wait time for video streaming to start. With 5G latency, for instance, it would be in the range of one to five milliseconds.

“New experiences like virtual reality, self-driving cars, robotics, smart cities and more are about to test networks like never before,” AT&T technology and operations chief strategy officer and group president John Donovan said in a press release.

“These technologies will be immersive, pervasive and responsive to customers. 5G will help make them a reality. 5G will reach its full potential because we will build it on a software-centric architecture that can adapt quickly to new demands and give customers more control of their network services. Our approach is simple – deliver a unified experience built with 5G, software-defined networking (SDN), Big Data, security and open source software.”

AT&T said it expects field trials of 5G technologies to provide wireless connectivity to fixed locations in Austin by year’s end.


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Jennifer Cowan is the Managing Editor for SiteProNews.

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Entrepreneurial Spirit Strong in Canada – GEM Report Shows Healthy Increase in Self-Starters

A recently released study show 60 percent of Canadians feel entrepreneurship is a good career choice.

GEMGlobal Entrepreneurship Monitor has released its annual report for 2015 with figures showing the entrepreneurial spirit is not only strong in Canada, it’s thriving. And, interestingly, Canada leads among the G7 countries included in the study when it comes to informal investment.

“In this climate, the rate has grown to its present leadership overall position, with opportunity-driven entrepreneurial activity (those pursuing an opportunity) leading necessity-driven activity (those with no other option for work) by a ratio of 7:1,” the report highlights. “The rate among women has risen from half that of men to two-thirds and is a major factor in growth.”

It bodes well for those entrepreneurs as the report shows those who start their own business are held in ‘high status’ in their respective societies.

The ‘average’ Canadian entrepreneur is relatively young, outlines the report. The age distribution peaks in the 25 to 34-year-old generation. While many are male, participation by women is increasing. An undergraduate degree is the most common educational background and the most common sector is business oriented services.

“Understanding what inhibits and what enhances entrepreneurship in various contexts has never been more important, as many economies are struggling – especially those in developing countries, and unemployment is increasing,” said GEM executive director and report author Mike Herrington. “The Global Entrepreneurship Monitor allows us to gain additional perspective on entrepreneurial activity, and to look at best practices that are helping to promote small and medium enterprise development.”


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W. Brice McVicar is a staff writer for SiteProNews.

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Dark Knight Master Race Can’t Even Make Trains Run on Time – The Outhouse

Dark Knight Master Race Can't Even Make Trains Run on Time
The Outhouse
Jude Terror is the Webmaster Supreme of The Outhouse and a sarcastic ace reporter dedicated to delivering irreverent comics and entertainment news to The Outhouse's dozens of loyal readers. Driven by a quest for vengeance, Jude Terror taught himself to

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Webmaster Internet – Google News

Google Extends “Right to be Forgotten” Across Its Network for E.U. IPs

Whichever version of Google you’re using will no longer show the url, but only if you’re in one of the countries where the right to be forgotten is approved.

WebmasterWorld

SearchCap: Google Expands RTBF, Google PLA GTINs & Crawlers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Expands RTBF, Google PLA GTINs & Crawlers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

NH Attorney General probes ‘voter shaming’ mail – The Keene Sentinel

NH Attorney General probes 'voter shaming' mail
The Keene Sentinel
A political tactic known as “voter shaming” has made an appearance in Cheshire County and other parts of the state, prompting the N.H. Attorney General's Office to investigate. In the days leading up to Tuesday's N.H. Primary, residents from across New …

Webmaster Internet – Google News

Automated Captions Coming to Facebook Video Ads

Captioned video ads will soon be the new norm on Facebook.

The social network is releasing a tool to make adding captions to video ads easier for advertisers. It is a method that Facebook is recommending marketers use to capture consumer attention.

“Internal tests show that captioned video ads increase video view time by an average of 12 percent,” Facebook said in a blog post.

“Previously, advertisers were only able to add captions to Facebook video ads by embedding captions or uploading their own caption files. But soon, advertisers can choose to have captions added automatically.”

The upcoming captioning tool will be automated, producing captions for video ads and then serving them up to advertisers via the ad creation tool so they can review and edit a caption before saving it to their video ad.

The automated caption tool is currently available only for U.S. English captions. It will roll out globally to Ads Manager and Power Editor in the coming weeks.

Facebook also plans to add more reporting and buying options for video ads.

“Advertisers are now able to see the percentage of people who have viewed their videos with sound in Page Insights and will soon be able to see this metric in Ads Insights too,” Facebook said. “And, unlike some other digital environments, Facebook ad delivery is based on real people.”

Two tools introduced for U.S. advertisers are now available globally: integration with Moat for video ad analytics and the 100 percent in-view buying option announced in September.

Facebook is also offering a number of tips for video advertisers such as making use of captions, logos and products to communicate the appropriate message, even without sound.

The social network also suggests choosing carefully the video thumbnail images and titles to draw as many viewers as possible.

“Brand colors, themes and imagery can help people connect the video to your brand,” Facebook said. “Front-loading lifestyle/product shots and recognizable spokespeople can create interest, as can scenes with action or vivid backgrounds.”

The social media firm also suggests experimenting with and testing different approaches to learn what works best for the desired audience.


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Jennifer Cowan is the Managing Editor for SiteProNews.

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Retailers, GTINs Required By May 16 For Google Product Listing Ads

GTINs will be required for brand name products sold by multiple merchants.

The post Retailers, GTINs Required By May 16 For Google Product Listing Ads appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 Simple Strategies To Improve Your Blog’s Search Rankings

Is blogging a major component of your digital marketing strategy? Columnist Daniel Faggella explains how to help your blog reach its full potential in search.

The post 5 Simple Strategies To Improve Your Blog’s Search Rankings appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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