A SEO Software Guide for Small Business Owners

It isn’t difficult to find SEO tools. A quick search will come up with several candidates, all promising to improve your traffic with a host of slick tools and features.

The REAL challenge in finding a SEO software or program solution is finding one that best meets the needs of your business.

You may be a startup or you may be an established business trying to grow. Either way, it’s clear that you’re both not going to need the same resources. Additionally, some tools require more technical understanding while others will be simpler.

It’s important that you find a few programs that offer exactly what you need to get the job done and then make the best choice. The challenge here, though, is you can’t make the right decision if you don’t have all the information you need.

The purpose of this review is to examine a few of the bigger and lesser known names in SEO to help give you an idea of the questions you should be asking to help you figure out which one is right for you.

Questions like:

• Is the software user-friendly?

• Does the investment make sense for your business?

• What tools do you actually need to grow your business online?

Just because a company offers more tools doesn’t make it a better choice than a more basic service. Bells and whistles made to serve the masses may not help YOU in the way that YOU need.

Hopefully, this review will give you the information you need to answer these important questions.

Website Rocket 

For the startup, local business or SEO beginner who is a little intimidated by the very concept of SEO, Website Rocket is an option you might explore. Website Rocket breaks website promotion tasks up into smaller, actionable steps which require less time and know how — nothing too flashy. That doesn’t mean the software is so basic that it won’t do the job, it just eliminates much of the unnecessarily confusing industry jargon that can leave the uninitiated user completely lost.

As a newcomer, you will probably find a basic package more than sufficient to meet your needs. You’ll get help optimizing an unlimited number of pages, plus the added blogging and social media coaching. When setting up your account, it even has a localized option to help ensure your signing up for Google My Business and other important business directories.

The mid-tier package is for more ambitious consultants or small marketing companies who are ready to add SEO to their list of services. With this plan, you can manage multiple sites with this package, as well as enjoy all of the benefits found in the basic plan.

For small business owners who wear a lot of hats, have a limited budget and are willing to get their hands dirty, Website Rocket might be an option for you. The ease of use is tailor-made for small business people so, if that’s you, check it out and then compare it to other similar tools.


One of the more established brands in the SEO industry, Moz has done an effective job of applying its own tools to expand its influence. When you type the terms ‘SEO’ or ‘search engine optimization’ into a search engine, Moz is always near the top of the page — that would seem to be a good enough indication of the company’s acumen. However, there is more to Moz than how high it ranks in organic search. Its tools are effective, and considering the depth and capabilities, reasonably priced.

MOZ offers two packages; ‘Local’ and ‘Pro.’ The ‘Local’ package has some intriguing features including the ability to easily manage all of your business listings by distributing updated company data to major databases and directories. The value of this when it comes to local SEO and local marketing is beneficial for the most part.

‘Pro’ boasts eight user-friendly tools that cover just about every aspect of SEO you can think of. If you are a data junkie, the analytics alone are worth the investment. It’s particularly handy to have everything from audience growth tracking to keyword research available in one easy-to-use program.

Moz is the SEO industry’s example of the classic ‘heavy hitter’ that might pack a punch to the pocketbook for a company that is just starting out. However, making the sacrifice in an effort to take things to the next level could play to your advantage in the long run.


Being a well-kept secret in the world of SEO isn’t usually a ringing endorsement. Unlike Moz, which dominates the landscape, SheerSEO isn’t a name that immediately comes to mind when you think of SEO companies. That doesn’t necessarily make it a poor choice — it is definitely worthy of consideration.

Time management is one of SheerSEO’s claims to fame — its tools can help you to automate many of your SEO activities including directory submission and blogger outreach.

An ample supply of data awaits you! Ease of use coupled with power is another main selling point for SheerSEO. From tracking to keyword research, novices and pros alike should have no trouble finding valuable data, analytics and reporting features with this software.

A newer features allows you to also monitor your website’s Facebook and Twitter activity. Being notified when a tweet, share or like hits can help you more easily monitor, modify and improve your social media marketing strategies.

SheerSEO also offers a two-month free trial wherein you can spend time using, testing and becoming comfortable with its program. And, with that unmatched free trial, it’s certainly worth giving it a try.

Searchmetrics Suite 

Searchmetrics is another big name in the world of SEO resources and has been for a while. As you might expect, it comes with a price tag to match but you are definitely paying for more than just the name.

Included with your membership account are enough high-quality tools to justify the cost. So even though some of you small business owners might be leery, it would prove to be a cost-effective resource for most mid to large sized business.

The first word that springs to mind when it comes to SearchMetrics Suite is comprehensive. The package includes almost every SEO feature you can think of including cool keyword features and historical traffic analysis. You also get some nifty project management tools and some awesome visualization in your reporting.

Again, you have to consider the needs of your business when weighing the advantages of Searchmetrics Suite. No matter what business you are in, SearchMetrics Suite can likely meet the specific needs of your industry, especially after refining the system using a great deal of user feedback.

Your Turn!

What questions did you ask when trying to find an SEO solution for your business? What SEO software, program or tool do YOU use? Please share your thoughts and experiences in the comments below.


Jeff Millett is an independent SEO consultant. His company TheSEOWhiz.com serves small to mid-sized businesses all across the U.S.

The post A SEO Software Guide for Small Business Owners appeared first on SiteProNews.


Facebook Delivers Another Record-Breaking Quarter Thanks to Stellar Ad Sales

Facebook, once again, has surpassed Wall Street’s expectations — and it’s all thanks to its users.

The social networking firm’s revenue rose 59 percent from the year-ago quarter to $6.44 billion, or 97 cents per share. The amount is well above analysts’ estimated of $6 billion and earnings of 82 cents per share. Profit, meanwhile, almost tripled, coming in at $2.06 billion.

Screen Shot 2016-07-28 at 1.04.17 AMMobile advertising drove Facebook’s success in its second quarter as did increasing user rates. The social media firm says it now has 1.71 billion monthly active users and 1.13 billion daily users, a 20 percent and 17 percent increase respectively.

Given those numbers, it is no wonder Facebook is able to pull in an average of $3.82 per user. In the U.S. and Canada, that number skyrockets to $14.34 per user, a significant increase from the $9.30 it recorded in the year-ago quarter.

“Our community and business had another good quarter,” said Facebook CEO Mark Zuckerberg. “We’re particularly pleased with our progress in video as we move towards a world where video is at the heart of all our services.”

“Our results show our progress as we work to make the world more open and connected across our three-year, five-year, and ten-year horizons,” he added, in a conference call with investors. “Over the next three years, we’re focused on continuing to build our community and help people share more of what matters to them. The next five years are about building our newer products into full ecosystems, developers and businesses. And over the next 10 years, we’re working to build new technologies to help everyone connect in new ways.”

Video, Zuckerberg said, will continue to be a major focus for Facebook and, soon, it will be “at the heart of all of our apps and services.”


Jennifer Cowan is the Managing Editor for SiteProNews.

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Why the Network Effect Matters: A Refresher for the Future

When Alexander Graham Bell placed the world’s first telephone call in the New York spring of 1876, did he fully understand that the greatest thing he invented that day was not the voice call, but the world’s first network?

In addition to extending the reach of one’s voice, could he have foreseen that subsequent networks would someday allow global note exchange, worldwide garage sales, the ability to write history, participate in stock exchanges, attend virtual job fairs, make more informed purchases, or even meet a doctor or college professor “online”?

Understandably, he couldn’t have. The above benefits wouldn’t have been possible without the millions and eventually billions of people participating, contributing, and shaping the network.

That’s why the network effect is so important, argues Dr. Steven Shepard, a veteran communications expert. “The whole of human civilization is greater than the sum of its parts,” he says. “When disparate resources are connected, a superset of capability results that has far greater impact than any one individual.”

Consider biometric scanners, for example. Although originally intended to facilitate mobile payments (which facilitates e-commerce, which facilitates all commerce, and so forth), smartphone fingerprint readers might soon be used to authenticate democratic votes, Shepard predicts. “Think about it,” he says. “In countries where voting can result in stigmatization, or worse, physical harm, imagine the extraordinary power of being able to take part in a national election from the safety and anonymity of your own home.”

In other words, when technologies intended for one purpose combine with technologies intended for another, beautiful things can happen. And they often increase participation rates, which is a good thing for not only network participants, but democracy itself.

But the network effect not only benefits society as a whole. It actually empowers and heightens the voice of individual participants. “We are now entering the era of the individual, in which the voice of a single person can be just as impactful as the voice of a large number or even an organization or country,” Shepard says.

For example, at-risk kids in remote areas that might have previously been ignored can still learn and participate in education and perhaps contribute to society in a big way someday. Similarly, healthcare and even surgical procedures can be delivered via networked devices to that same child, not to mention banking and commerce opportunities without the need for physical markets or infrastructure.

That in and of itself is exciting. But so are the electronic footprints, records, and behaviors we increasingly leave behind while taking part in the network. “Between the beginning of human civilization and 2003, we created five billion gigabytes of data,” Shepard explains. “Today, we generate that every six minutes.”

So not only does the network effect create strength in numbers. It exponentially increases our ability to learn more a lot faster. “These technologies and the resulting ‘big data’ now give us the ability to predict outcomes with a stunning degree of accuracy,” Shepard says, “a capability that further enhances the core functions of human society.”

Of course, the network effect ain’t all sunshine and rainbows. Too many people on not enough equipment leads to crippling congestion. And we cannot disregard the anti-social behavior that this all empowering network can sometimes result in.

“In our headlong rush to embrace technology, we often miss the basic human interactions that give us so much more,” argues Dr. Tony Newton, co-author of The Network Effect. “The most common would be banging out an email when a phone call or a meeting might not only get a better result, but might take the exchange in an unexpectedly new direction.”

That human spontaneity, Shepard says, is ultimately a reflection of the network itself. Our chosen behaviors will either stymie or abet the network effect. So if we want to further accelerate education, healthcare, transparent government, economic growth, and everything in between, we must look for ways to improve “bright and shiny ecosystems instead of bright and shiny technology,” he says.


Blake Snow writes epic stories for fancy publications and Fortune 500 companies.  Used with the permission of http://thenetwork.cisco.com/.

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