Fan2Sea Comic Con Cruise Adds Laura Martin, Amanda Connor to Formerly All-Male Guest List – The Outhouse


The Outhouse
Fan2Sea Comic Con Cruise Adds Laura Martin, Amanda Connor to Formerly All-Male Guest List
The Outhouse
Jude Terror is the Webmaster Supreme of The Outhouse and a sarcastic ace reporter dedicated to delivering irreverent comics and entertainment news to The Outhouse's dozens of loyal readers. Driven by a quest for vengeance, Jude Terror taught himself to

Webmaster Internet – Google News

Optimizing your internal link structure

SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site’s internal links.

The post Optimizing your internal link structure appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 things every PPC beginner needs to try

Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you!

The post 3 things every PPC beginner needs to try appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

11 Online Tools Every Entrepreneur Needs – Forbes


Forbes
11 Online Tools Every Entrepreneur Needs
Forbes
Today, anyone with a computer, an internet connection, a great idea, and a heck of a lot of drive can start their own company and become a success. I've personally started a few successful online companies, and every time I do, I rely on a set of tools

Webmaster Internet – Google News

Google to Punish Mobile Sites With Intrusive Ads Come January

Google plans to penalize mobile websites that permit pop-ups and other intrusive ads that interfere with user experience.

Pages that allow such ads, which are known as interstitials, may be ranked lower in its search results beginning early next year.

“Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible,” Google product manager Doantam Phan said in a blog post.

“This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after Jan. 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”

Screen Shot 2016-08-24 at 1.51.40 AMSome examples of no-nos that Google will not look kindly on are:

  • Popups that cover the main content on the page, either immediately after the user arrives on a page from the search results, or while they are looking through the page.
  • Standalone interstitials that the user has to click off before being able to access the main content.
  • A layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

As always, there are some exceptions to the rule: Any pop up that Google deems unintrusive, or those that provide a public service, will not be penalized. Pop-ups advising users of a site’s cookie policy or those asking for age verification, for instance, will still be permitted.

Banner ads that use “a reasonable amount of screen space and are easily dismissible,” will also be permitted. App install banners from Safari or Chrome would be examples of banners that use a reasonable amount of screen space.

Google also said it will be removing its mobile-friendly label because more than 85 percent of sites are now meeting the criteria.

“To keep search results uncluttered, we’ll be removing the label, although the mobile-friendly criteria will continue to be a ranking signal,” Phan said. “We’ll continue providing the mobile usability report in Search Console and the mobile-friendly test to help webmasters evaluate the effect of the mobile-friendly signal on their pages.”


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Jennifer Cowan is the Managing Editor for SiteProNews.

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Pinterest Acquires Save-It-For-Later App Instapaper

Pinterest is continuing its acquisition spree with the purchase of bookmarking app Instapaper.

The social media site’s purchase of Instapaper will bring the article-saving application’s technology to Pinterest — likely meaning it will be easier in the future for users to pin news articles and other written content.

InstapaperNeither company disclosed the terms of the deal, but Instapaper has said it will continue as a standalone app, although its entire team will leave its headquarters in New York to join Pinterest in San Francisco.

Instapaper CEO Brian Donohue said nothing will change for Instapaper customers. The only change will be for the team itself which will work on both Instapaper and Pinterest products.

Donohue, in a blog post, said the two companies share a similar mission: allowing users to “discover, save, and experience interesting web content.”

“In that respect, there is a lot of overlap between Pinterest and Instapaper. Joining Pinterest provides us with the additional resources and experience necessary to achieve that shared mission on a much larger scale,” he said.

“Instapaper provides a compelling source for news-based content, and we’re excited to take those learnings to Pinterest’s discovery products. We’ll also be experimenting with using our parsing technology for certain Rich Pin types.”

Pinterest’s acquisition of Instapaper comes just one month after it snapped up Math Camp to gain access to the team behind the start-up’s Highlight, Roll and Shorts apps. The newly-acquired talent is focusing on connections, discovery and visual search.

In June, Pinterest picked up Smart keyboard app company Flesky. That purchase was also more about talent with half of Fleksy’s 10-person team joining Pinterest to bolster its search and its mobile platform while the other half were to continue on as usual for the “foreseeable future.”


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Jennifer Cowan is the Managing Editor for SiteProNews.

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Uber Buys Autonomous Transport Start-Up Otto for $680M

Uber is making a big move into the autonomous vehicle market with its acquisition of self-driving transport start-up Otto.

Purcahsed for $680 million, Otto’s entire 90-plus person team — which includes Anthony Levandowski, the former tech guru for Google’s self-driving car division — will move to Uber.

Levandowski, Otto’s co-founder, will lead Uber’s combined self-driving efforts across personal transportation, delivery and trucking in San Francisco, Palo Alto and Pittsburgh.

Otto image

Otto image

The Otto team also includes co-founders Lior Ron, former product lead of Google Maps; former Google robotics program lead Claire Delaunay and Don Burnette, a former Google software engineer. Many of the start-up’s employees came from Google, Apple, Tesla and Cruise Automation.

“When it comes to this advanced technology stack, Otto plus Uber is a dream team. Anthony is one of the world’s leading autonomous engineers: his first invention, a self-driving motorcycle called Ghostrider, is now in the Smithsonian. Just as important, Anthony is a prolific entrepreneur with a real sense of urgency,” Uber CEO Travis Kalanick said in a blog post.

“Together, we now have one of the strongest autonomous engineering groups in the world; self-driving trucks and cars that are already on the road thanks to Otto and Uber’s Advanced Technologies Center in Pittsburgh; the practical experience that comes from running ridesharing and delivery services in hundreds of cities; with the data and intelligence that comes from doing 1.2 billion miles on the road every month.”

Otto announced in May of this year that it was working on the development of a suite of sensors, software and truck enhancements that can be applied to existing transports. Testing has already begun on highways with Otto’s research fleet.

Uber also announced it is teaming up with Swedish carmaker Volvo — a “crucial” partnership because Uber has no experience making cars.

“By combining Uber’s self-driving technology with Volvo’s state-of-the art vehicles and safety technology, we’ll get to the future faster than going it alone,” Kalanick said. “Here’s to a great partnership with Volvo. And to Anthony, Lior and the Otto team—welcome to Uber. We’re pumped to have you on board. It’s time to move.”


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Jennifer Cowan is the Managing Editor for SiteProNews.

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Apple, Samsung Only Smartphone Makers Earning a Profit

Apple and Samsung are the only Smartphone makers who know how to turn a profit from their handset divisions.

The iPhone 6S

The iPhone 6S

According to research firm Canaccord Genuity, the two popular Smartphone makers are the only companies who do not struggle to at least break even on their Smartphone sales.

Canaccord Genuity analyst Mike Walker, in a recent note to investors, is the undisputed leader of the pack with a healthy 38 percent operating margin on its iPhone sales.

Samsung had a 17 percent operating margin on the sale of its Android-run Smartphones.

Microsoft, BlackBerry, HTC and other Smartphone makers, however, are constantly looking for ways to slash expenses as they struggle to make headway against Apple’s iPhones and Samsung’s Galaxy line.

Microsoft’s had a miserable operating margin of -22 percent in its second quarter while BlackBerry, is losing roughly three percent on the sale of its handsets. HTC, meanwhile, recorded a -22 percent operating loss on its Smartphone sales.

According to the Canaccord report, Apple nabbed a full three-quarters of all the Smartphone market’s profits in 2016’s second quarter. Samsung took the remaining quarter, effectively leaving all other companies in the cold: they either broke even or were in the red.

(Via Fortune)


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Google Releases Expanded Text Ads With Up to Double the Space

At the Google Performance Summit in June, the search giant announced (among other things) that AdWords PPC (pay-per-click) ads were getting an overhaul in a major way. After conducting extensive testing on the format of these long-standing ads, Google discovered that more copy equaled higher clickthroughs. (An improvement of up to 25 percent.) For that reason, the creation of Expanded Text Ads was brought into being and was released to the public Aug. 1.

The new AdWords ads offer advertisers two 30-character headlines (instead of the former one 25-character headline) and a single line with a total of 80 characters of content (previously two lines of 35 characters each).

As you can see in this before-and-after image, Google displays the traditional AdWords layout side-by-side with the new format.

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On its blog, Google explains, “Our research shows longer ad headlines are more useful to mobile users because they provide additional information about your business before they click your ad.”

Google goes further on its AdWords Help page, suggesting, “Don’t simply add a second headline to your existing ads. Rethink your entire ad creative. Building a connection with someone through an ad can be tough. Additional characters allow you to provide consumers with more insight into your offering.”

The Stumbling Block for Most PPC Advertisers

And here’s where a lot of businesses trip up. What in the world are you going to say? Unfortunately, many companies immediately begin to throw together lists of what they want to say to customers. That doesn’t mean, however, that this is what customers want to hear.

As Google talks about writing genuine copy, it recommends “craft messaging that focuses on user needs and benefits. The best way to show value to a user is to think about their needs and benefits. Users respond to ads that include concepts that are important to them. Focus on what a user gets by visiting your site. Things like reliability or trustworthiness (ex. “official site”), a wide selection (ex. “view our inventory”), and whatever else someone could want before visiting your site. Although those specific benefits will vary from industry to industry, start the ad copy writing process by thinking about your users.”
That’s good advice, but doesn’t offer any specifics. Good thing I have a few in my back pocket.

3 Creative Ideas for Writing Exceptional Short Copy for AdWords Expanded Format

NOTE: These strategies work phenomenally with AdWords (or other PPC ads) as well as when writing bullet points, headlines, blog post titles, social media posts, and lots of other short copy.

1. Answer Questions – People want to know what to expect when they get to your site. Using your additional characters to answer questions can result in higher clickthrough rates. For example, this local plumber now has a lot of extra room to communicate with potential customers.

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I’d suggest something along the lines of:

$50 Off Expert Plumbers w/Same-Day Service-Columbia SC

Yes! We guarantee our work. A+ BBB rating means it’s fixed right the first time.

If the question about guaranteeing your work isn’t something most leads ask, answer a different question. Or create an entirely new campaign with ads that answer numerous questions.

2. Solve a Problem – One of the primary reasons people do an online search is to find solutions to their issues. Have constant headaches? Search Google for possible relief. Need an affordable vacation? Google has lots of options. Use your expanded text to highlight how your product / service / company can solve the searcher’s problem.

When I typed in “affordable vacation rentals,” here are some of the ads I found…

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The “short-term rentals from $49/night” is good. That solves a problem for people searching for an affordable option right off the bat. The number of listings also interested me, and would solve a problem for people who didn’t know where they really wanted to go.

But ‘2015 Innovative Brand of the Year – Marketing Magazine?’ Would your average person even know what Marketing Magazine is? Or care? In my opinion, that’s a waste of space. If it were an award that their target customers could relate to, it would be different.

To fill the space where the award is now, AirBNB could solve additional problems with copy that states “no deposit required” (if that is true) or something else that would appeal to those searching for an affordable vacation.

3. Use Statistics – Everybody loves stats. They look clinical and accurate and impressive. That’s why they work so well in PPC ads (and lots of other short copy).

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Thirty percent more data? Wow … count me in. I do think they could do a lot better by including useful information instead of a generalized company slogan like “The Best Network Just Got Better.” Connect with your audience using that space with copy such as “Watch more videos, surf the Web longer and stay in touch without overages.”


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Karon Thackston is president of Marketing Words Copywriting Agency and publisher of Ecommerce Copywriting: Proven Ways to Boost Sales & Search Rankings.

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Why Succession Planning Matters


Online Masters in Public Administration Program

The post Why Succession Planning Matters appeared first on SiteProNews.

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