Cloud computing is still in its infancy stage, despite the service having been around for quite some time. Not much is known about the platform and there are no clear set rules on how to optimize your business with this service. Even so, it is important to note that cloud computing can help immensely with search engine optimization. Cloud hosting can help even more.
Just recently, cloud hosting has made it to the list of SEO tips you need to succeed online. If you are wondering how this service can optimize your website for search, there are two crucial points you need to understand about the importance of cloud hosting.
1. Improved Page Load Speed
Search engines and, more specifically, Google, have included a website’s load speed to its search algorithm. Although this is not a critical factor in determining the ranking of a website, very slow loading websites are more likely to lose points with search engines. Visitors may also choose to close websites that take more than five seconds to load.
The goal of Google is to improve user experience. One of the things Google does is to look at the load speed of a website. A slow loading website is not popular with users and Google does not give such sites priority. According to research from Strangeloop, a one second delay in load time can lead to 11 percent fewer page views and a decrease of 16 percent in customer satisfaction.
Needless to say, the load speed of a webpage is very important to Internet users and has the potential of impacting SEO results. The cloud eliminates most of the limitations that cause a website to load slowly. Cloud hosting works by putting your website in multiple locations around the world, thereby speeding up the load speed because users will be redirected to the server that is nearest to them.
In addition to that, cloud hosting will eliminate the issues associated with server overstrain when there is a traffic spike. Yes, you might end up paying more for this service, but its returns will be worth the investment. Your website will slow down or stop responding.
2. Better Mobile Friendliness
Thanks to improved wireless technology when it comes to Internet connections and better mobile devices, more people are opting to access the Internet using their mobile devices. Users have moved from laptops/desktops to handheld devices. This has paved way for new challenges for the webmasters who have to cater to both desktop and Smartphone users.
Although what you need is a responsive website for it to be desktop and mobile friendly, you also have to make sure that it performs well and loads fast. This is where cloud computing comes in. When compared to other hosting options, cloud hosting gives better uptime, hence the improved performance on mobile phones. Considering about 50 percent of global mobile owners use their handheld devices to access the Internet, you cannot afford not to make your website mobile friendly.
The key advantage of cloud computing when it comes to hosting is the scalability and reliability. It eliminates the threat of downtime and poor performance. All in all, simply switching to cloud computing is not the only thing that you need to excel in SEO. There are a couple of things you have to do to improve your ranking.
• Establish plurality presence
When it comes to online marketing, you should not just rely on one channel to promote your brand. You need to use as many channels as you can. For example, just because you have an excellent presence on Facebook does not mean you don’t need Twitter and Pinterest. The more channels you use to promote your brand the more visibility you will have.
When promoting your content, use as many channels as you can. In addition to having a presence on major social networking sites, you will also need a blog and some presence on YouTube. Make sure you can be found in as many platforms as possible. To boost your SEO results, link back to your website. This will give you quality backlinks that are essential for improving your search engine ranking.
• Optimize content for individual channels
A common mistake that people make when it comes to search engine optimization is that of assuming that the same content will do well on all channels. Every platform has unique rules that have to be followed to get your content indexed. It is only by following the guidelines closely that you will achieve what you want and reap more of cloud computing benefits.
• Focus on Usability
Just because you are using cloud hosting does not mean you don’t have to pay much attention to the visual appeal and usability of your website. Cloud hosting only makes it easier and more reliable to access your website. It is your duty to make sure that your site is not filled with clutter and that it is navigable. If your visitors cannot find their way around your site with ease, they will click away and you will lose valuable business.
• Brand Your Content
It is common for webmasters to focus too much on branding their platform to the extent of forgetting about the quality and type of their content. One crucial point you have to remember at all times is that content is king. It is what determines whether a visitor will do business with you or not. Therefore, you should not pay so much attention to how your website looks that you forget about the quality of your content. It is also the quality of your content that really affects SEO.
As you have seen, cloud computing can help boost SEO. However, it is imperative that you be very keen when hiring a hosting company. There are many service providers out there, but not all of them will help you achieve your goals. Therefore, focus on companies that have a proven track record and ones that offer the most comprehensive and reliable cloud hosting services.
Lalit Sharma is a SEO consultant who runs a SEO house called Ranking By SEO. He is specialized in link building and other SEO related activities. You can also find him on Twitter, Google+ and his personal blog.