How Nofollow Links Can Also Enhance Your Website

Nofollow links are no less than a nightmare for SEOs. So, if they’re making you cringe, continue to read and learn about the hidden power of these terrifying nofollow links.


Links are an indispensable part of SEO with varying connotations. A link can mean, “Reading this article can be beneficial for you” or “I like the videos on this website.” However, at its core, a link is built to generate awareness of something on different webpage. And when it comes to links and rankings, using nofollow links have always been greatly debated.

Nofollow links provide a way for webmasters to inform Google, “Don’t follow this specific link on this webpage.”  When Google finds any nofollow attribute, it does not crawl or transfer PageRank across that link. Essentially, it is believed that using nofollow drops the target links from the overall graph of the Web.

However, the good news is that SEOs no more need to fear the nofollow links. In fact, these links can ACTUALLY help you bring good to your websites.  How?

Since, a link is not just about getting a boost in search ranking and is, in fact, much more than that, using nofollow links is greatly beneficial today.

Have a look at the unseen benefits of using nofollow links.

1. Nofollow gets you Attention and Recognition    

When you put a link on a different page, visitors, not knowing that it is a nofollow link, visit the page, click the “link” and read your content. This means that a nofollow link acts an open endorsement, which decides how people will see your site, irrespective of knowing the style of link.

2. Nofollow means more LINKS 

One links can beget more links.

When one person links to your content, it gets you more exposure. When you stumble for a topic on Google and pick the best, you find that post being linked to several others. The same goes for your link too. This means that a nofollow link gets you more publicity and that too through natural link building.

3. Nofollow gets you PROFIT

To your surprise, a nofollow link can pull more people to show their interest in your products and services. Not only this, with such links you can encourage them to buy them directly. This is because if you constantly create awareness and keep visitors’ engaged on your site, those nofollow links may get you way more than domain authority.

4. Forced Improvements

Linking your content to a site does not mean that site is good for all. It might interest you, but not necessarily interest all other visitors. This means that if the site is terrible, you’ll be unable to hold onto readers. When a link is unable to boost SEO, you’re naturally pushed to improve your site’s interface, design, pop-ups, content, etc. to catch people’s interest. Improving this funnel can, in turn, improve your bounce rates.

5. Nofollow Links Actually Boost Rankings

If having nofollow links helps your website do well, with a constant rise in the number of hits, shares and reviews, it indicates to Google that you’re building your links naturally. This can improve your trust flow and ultimately improves your rankings.


All the aforementioned postulates clearly prove that having nofollow links isn’t really that bad these days; it can be a huge boost for your site. So, don’t complain about the nofollow link from now, accept it, and make the most of it.


This article is written by Jose Barreiro who is an author at SHMONG Marketing. He is an experienced digital marketing expert who loves to spread his expertise through articles and blogs.

The post How Nofollow Links Can Also Enhance Your Website appeared first on SiteProNews.


6 Major Brands That Needs a PPC Message Matching Overhaul

When searching online, I constantly find myself shaking my head and chuckling at the major brands who suffer from PPC message mismatch. If there’s one thing that has held true for pay-per-click (PPC) ads since their inception, it’s that the focus has to be laser tight. Any wiggle room typically results in confused customers who shrug their shoulders and click away.

Message match starts with the search query typed into Google (or Bing or any search engine). To convert well, your ads should mirror the search string as closely as possible. With the tools available in Google AdWords, Facebook and practically every other PPC platform, there is rarely a valid excuse for PPC message matching issues.

Let’s take a look at a handful of examples of this all-too-common phenomenon so you can see firsthand just how it can deter customers from buying.

1. The Info is There, but You Didn’t Take Me to It

Searching for “coffee gifts” I came across this ad that mentioned gift baskets. While the ad copy wasn’t a solid match with my search string, I realized that coffee gifts are often in the form of gift baskets so I took a shot and clicked.



I was disappointed to find that I landed on a generic gift basket page. I was shocked when I noticed that this site actually has a coffee/tea baskets page, but simply neglected to connect that page with their ads. With a couple of clicks and the use of dynamic keyword insertion, this ad could be highly targeted with a keyphrase in the ad copy that leads me to the precise page I wanted to land on. General sloppiness.

2. Everything But What I Want

While searching for “gourmet cookie gifts” I came across this ad that was a partial match with the headline of “gourmet gifts.” A quick look at the landing page shows cookies in the picture, but not specific cookie gifts. After clicking several of the links, I began to realize that some of the items listed on the landing page included cookies along with other foods.

Here’s the thing… this site offers cookie gifts (as in gifts that are all cookies) so why make visitors work so hard to find what they want? If the site owners wanted to continue using the same landing page, I would at the very least suggest adding a sentence or two of copy that lets searchers know that these options include cookies.





3. Unfulfilled Promises

While scrolling through the results for “discount eyeglasses” I ran across what I thought would be a great example of PPC message match. Uh… not. While the headline of the ad was a direct match to my query and the body copy reinforced the match by offering the promise of a discount, I was let down upon arrival on the landing page.

The top of the page looked like every other page of the site. It hailed “factory direct prices,” but no discount deal. I kept scrolling and – at the very bottom of the page – I finally found two offers. One was a buy-one-get-one-for-50 percent-off deal and the other was the long-lost $10 off discount.

If you promise something in your PPC ad copy, make sure you fulfill that offer at the top of the landing page where it is easily seen.



4. Is Something Better Than Nothing?

A search for “women’s black boots” revealed numerous ads that took me to pages filled with exact-match options. However, this ad from Kohl’s fell short. The ad copy didn’t sync with the search query I entered into Google. It did deliver women’s boots, just not black boots exclusively. The landing page followed suit with an assortment of black and brown boots to look through.

While I was there, I simply clicked a link in the left navigation bar to narrow my options and — POOF — a page filled with all black boots appeared. When a search is this specific, the customer obviously knows what she needs/wants. Giving her some of what she wants, but not all of it is an irritant that may well cause her to click away.



5. Where Am I?

Looking for a roasting pan? In the process of searching for “roasting pan with rack” I found this prime example of a classic mismatch on every level. The ad copy had nothing to do with roasting pans and the landing page continued the mystery by taking me to a page filled with promotions on cast iron and stainless steel cookware sets. Not a roasting pan in sight.



6. Bait and Switch?

I don’t actually thinking The Home Depot is trying a bait-and-switch scheme, but running an ad announcing one special and taking customers to a landing page that mentions a different one is confusing. In this case, the bait-and-switch was in the customer’s favor as the ad promised $37 whole-house carpet install and the landing page offered installation for free.

What was even more confusing was that I was searching for “flooring store Columbia” and got this ad specifically about carpet. What I really wanted was hard-surface flooring such as vinyl, ceramic tile or wood.



3 Tips for Perfect Message Match

To guarantee that your PPC ads pull with maximum conversions, make sure you use these strategies:

1. Mirror the Copy – Use at least some of the exact words you place in the PPC ad headline on the landing page itself and do so in plain view so it is easy for shoppers to recognize they are in the right place.

2. Mirror the Offer – If you make a specific offer in the ad copy (discount deal, something free, download, etc.) be certain to have the offer at the top of the landing page in a highly visible place. Again… it’s all about making it easy for visitors to find what they are looking for.

3. Link to Specific Pages – If your ad is about pink polka dot bow ties, link the ad to a page that deals exclusively with pink polka dot bow ties, not a page that shows every bow tie your company sells.

The more streamlined you can make the process of finding what they want for customers, the quicker they’ll click the buy button. Adding extra steps or unnecessary detours to unrelated or semi-related pages just creates friction, frustration and failure.


Karon Thackston is president of Marketing Words Copywriting Agency and publisher of Ecommerce Copywriting: Proven Ways to Boost Sales & Search Rankings.

The post 6 Major Brands That Needs a PPC Message Matching Overhaul appeared first on SiteProNews.


Cyclist Camera Makes Biking High-Tech – Camile Will Record Video, Take Pictures and Record Riding Data

Simplicity usually doesn’t equal functionality, but a new camera built for cyclists tests that theory.

Camile2Currently in the midst of a $20,000 crowdsourcing campaign, the Camile combines a sports camera with a GPS, Wi-Fi connectivity and Smart Edit technology. It means users don’t have to worry about scarificing quality despite a device which looks a bit like a smartwatch strapped to their handlebars.

“Camile supports 1080p, 30fps and 720p 60fps recording,” highlights the campaign’s Indiegogo campaign. “Fitted with a 140 degree wide-angled lens and electronic image stabilisation, it deals easily with all cycling environments, meaning you won’t lose a single moment.”

The camera’s ability to sync with a user’s Smartphone means the information being saved on the SD card can easily be shared so users and their friends can see where they’ve traveled, how far they’ve gone and, of course, the images and video captured.

The camera is available in five colors and its battery shouldn’t impact users’ recording time as it can last up to 16 hours or film for three continuous hours.

The app also works with riders allowing them to set distance and time goals. With information collected and saved riders can compare routes to previous outings and create an achievable goal for themselves based on previous rides.

The Camile is expected to go into production soon, the campaign is steadily approaching it’s goal, and will retail for US $199.


W. Brice McVicar is a staff writer for SiteProNews.

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New Social Media Network All About Security – Just 10 Limits Number of Friends, Amount of Time Posts Remain Visible

A new social media network is hoping to provide privacy and protection to its members.

Just10logoLaunched this month, Just10 takes the idea of sharing information, pictures and statuses and condenses it to a tight circle of 10 friends with all posts disappearing in 10 days. The network has been crafted by cyber-security advocate Frederick Ghahramani who stressed the importance of protecting oneself by remaining connected.

“We felt that it was impossible for people to freely express themselves if everyone in the world is watching and judging,” Ghahramani stated in a press release. “I don’t want my kids’ futures undone by something stupid they might say in the heat of the moment. And I want them to have a safe space online where they can freely express their ideas and opinions, without fear of being profiled and tracked by advertisers looking to exploit their data, hiring managers looking to profile their personalities, or even jealous exes.”

The idea to limit the number of friends came based on a University of Oxford study. That study indicated people — regardless of the number of ‘friends’ they may have on social media — generally only have four true friends. Reducing the number of people information is shared with, and the amount of time that information remains visible, increases security.

Just10 also keeps members from third part applications and advertisements. In addition, the network offers Meactions, commenting icons that allow for a range of emotions and responses to what people post. While there are stock Meactions available, unlike any other social network, people are also quickly and easily able to upload their own pictures, even of their own faces, so they can offer highly personalized and tailored responses and comments.


W. Brice McVicar is a staff writer for SiteProNews.

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New Report Outlines Who’s Attacking Online and How – ICIT Provides Look at Groups Behind Cyber Attacks

When it comes to cyber-security, education is paramount.

ICITA lengthy new report issued by the The Institute for Critical Infrastructure Technology takes an extensive look at the state of cyber-security and the threats that are posed, daily, against systems. The report walks readers through characteristics and intricacies of hackers and hacker groups.

The idea behind the report, aptly subtitled Know Your Enemy, is to shed light on how these groups work and where weaknesses can be targeted.

“Even with multi-factor authentication and cyber-security protocols in place, breaches will happen. Optimized cybersecurity strategies will use early warning mechanisms such as behavioral analytics and behavioral biometrics coupled with multilayered encryption. This ‘Tar Pit’ method will slow down a breach, alert the proper administrator and minimize threat,” the report explains.

“That said, even the most robust cybersecurity strategy is useless if the bad actor has obtained legitimate admin credentials, therefore education is essential. Spear Phishing is one commonality shared by a majority of hacking events. Spoofed URL’s, watering hole attacks etc. are all dependent on getting the target to click on a link or open an attachment that carries the malicious code that will infect one’s network; the objective is to train staff to identify these subtleties that will have catastrophic impact.”

One of the interesting things about the report is its breakdown — by various countries — of threat groups. Authors James Scott and Drew Spaniel provide insight on these groups with some explanation on their modus operandi.

“This report,” Scott stated in an e-mail, “is sure to be the cyber-security journalist’s new research counterpart and the policy advisor’s go-to handbook for quick referencing and attribution details.”


W. Brice McVicar is a staff writer for SiteProNews.

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Your Real Estate Investment Business Online Presence – RealtyBizNews

Your Real Estate Investment Business Online Presence
If you are in the real estate investment business, you must have a strong internet presence. If you don't have a website, you … Another search engine to submit to is Bing at: Once you submit to the

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SearchCap: Google Super Bowl Searches, Yahoo BOSS & SEO Agencies

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Remembering Frank Delaney – Spokane Public Radio

Remembering Frank Delaney
Spokane Public Radio
Then in 2004, almost 20 years later in the age of the Internet, a serendipitous event put him in contact, and he became the webmaster for the Hurt website. In 2006 he journeyed to Avalon Mississippi to play at Hurt's Blues Festival and to do interviews

Webmaster Internet – Google News

MarTech Rates Increase Saturday. Save $350 — Register Now!

Join innovators and main street brands pioneering marketing technology at MarTech: The Marketing Tech Conference. Save $350 on your ticket by registering this week! Attend for: Sessions, panels and keynotes featuring senior-level marketers who are driving the organizational changes necessary for…

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Google: 82 Percent Of Super Bowl Ad Searches Happened On Mobile, Up From 70 Percent

Ads drove more than 7.5 million incremental searches for Super Bowl advertisers.

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