Internet trends today are more global, more frequent and faster than ever before. Trendy thing like Pokemon Go can raise $11 billion in funds, gather millions of users all over the world and then vanish in a couple of months, giving a way to a new trend.
For common users like me and you it’s just another trend.
But if you have a business, trend is a powerful tool to increase your conversion rate drastically. Let’s see how it is possible.
Create content that is popular on the Web
You don’t have to change your product or service. Just add trendy words to your promotional content:
• Social media;
• Blog posts;
• Product (service) names;
• Any kind of ads.
Changing nothing but titles can raise your conversion rate up to 584 percent (confirmed!). People read posts, open e-mails, click the links with trendy titles with much more enthusiasm. And it costs nothing to you.
This name is made of 2 parts: ‘Poke’ is for the Pokemon and ‘Moto’ is for the MotoCMS (the brand that created this campaign).
This is a good example of how to use a trend and build brand awareness.
On the subject of e-mail marketing, it’s better to use a word like ‘Pokemon’ in your subject line, rather than ‘sale,’ ‘discount’ or ‘hurry up to save.’ This approach helps you to avoid abuse reports from your subscribers and prevents your e-mails from landing in the junk folder of many e-mail clients.
Example: Join the Pokemon chase to get a worthy reward
For blog posts, create an attractive title using the keyword related to the current trend. Make it unusual and something that users may be looking for at the moment.
Example: 5 Pokemons you won’t get anywhere else
Social media is the marketing channel that you must use to promote your trend. There are many ways to engage users on social networks:
• Use hashtags on Twitter,
• Mention influencers,
• Post your content to Facebook groups,
• Write and publish a post on LinkedIn Pulse,
• Add beautiful pictures on Pinterest,
• Use Instagram,
• Make a video and upload it to YouTube.
If your budget allows it, use paid advertising on Facebook. Target the audience you need (you may specify the interests of your targeted audience, the pages they follow), choose the locations you are interested in, create relevant copy and make your image attractive. Also, you may create a few ad sets in one campaign to test the image/copy.
You won’t pay a fortune for the ads. A cost per click for the relevant ad is less than $0.10. Try it out for yourself and analyze the results. The more you practice and experiment, the better your ads are.
Just add trendy words.
The examples I used are taken from the Pokemoto promo campaign by MotoCMS.
If you have any other examples on how to use trends for marketing, please share them in the comments section.
Julia Blake is an experienced blogger. She writes articles on Web design, development, trends and usability for many reputable blogs. She is glad to share her knowledge with everyone who needs it. Follow her on Twitter.