Infographic Courtesy of: ReachMail
“A website without SEO is like a car with no gas.” ― Paul Cookson
For websites that are just starting out, building a significant source of traffic is dependent upon consumer awareness. This visibility is built through content, social media, advertising and SEO and, as we all know, it is hard to get noticed in the congested online arena. There is, however, a bevy of tools and software that you can use to build traffic and bump your site up in the SERPs, thereby providing a generous amount of organic visits. What you need is a traffic generator on your team.
A robust source of organic traffic is the goal in leveraging these types of technologies. They will not provide that by themselves, but they will produce two different types of traffic that can elevate your site to obtain the more natural variety. These tools can help you manifest traffic from exchange networks and bot traffic.
With traffic exchanges, the quality of the visitor is usually low — they will likely not convert. There is, however, the possibility of making a sale because these are still real humans visiting your site. If your offerings are truly great, you might gain a few customers this way, and every little bit counts.
Bot traffic, on the other hand, is essentially fake traffic for testing the load threshold of a website. You, of course, will not gain any conversions from robots, but they can still boost you in the SERPs.
If you do need some help in gaining visibility through search engines, traffic generators might be the way to go; temporarily. These are not long-term solutions, but can put you on the right track by creating the awareness needed for a substantial visitor source. Here are three traffic generators for building the attention your site needs and deserves.
Active Web Traffic is a generator that helps to funnel real visitors to your website. The system is powered by a supple back end network and includes virtually everything you need to promote your site in the SERPs. Considering that the software is driving real individuals to your site, there is the potential to convert some visitors into customers.
The software comes at a one-time fee of $70 and is currently running within its ninth version. Along with a steady stream of visitors, Active Web Traffic provides keyword research tools, analytics, conversion analysis data, and other highly useful features.
Social media is a huge portion of SEO. No matter if social signals are actually incorporated into ranking algorithms, social does provide continuous discoverability for your webpage. This has been noted by many, including Forbes contributor, Jason DeMers, when he said:
“Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor.”
This is what makes AddMeFast a unique traffic exchange network. The generator not only provides a plethora of site hits from more than four million users in 220 countries, but also bolsters your social presence by providing Facebook likes, YouTube favorites, Google+ shares, retweets, and other social signal enhancements; everywhere from Instagram to Pinterest, SoundCloud, and more are all covered.
The software has a streamlined interface, excellent user support, and many have reported that conversion rates can dramatically increase through this service. The best part is that AddMeFast is free to use.
Traffic Spirit is the English counterpart to the wildly popular Chinese version, Jingling. The Chinese software was so globally adored for its unique recipe for driving visits that Traffic Spirit was needed to meet the demand in the English speaking market.
The software is something like a traffic exchange in that running the service opens up a browser in the background, which then automatically surfs websites. It provides unique IP traffic because other users of the software are the ones visiting your site through the automated process.
Users can establish where they wish to receive traffic sources, be it Google, Baidu, Bing, or other engines, and authorize certain keywords for the traffic that helps to rank for those phrases. Additionally, Traffic Spirit will filter out any Trojans and various types of malware viruses to keep your PC protected. The system is compatible with various versions of Windows including XP, 2003, Vista, 7, 8, and 10. Unfortunately, it is not compatible with Mac at this time.
After setting up, the software will run in the background 24/7 without intervention and is completely free to use. This is a great way to boost traffic and increase your Alexa ranking.
Traffic generators can certainly help you to climb the rankings faster than doing so with just content, SEO tools, and best practices. Do remember, however, this is something that should not be viewed as a long-term way of gaining traffic. These tools help you gain an optimal position in the rankings so that you can drive more organic visits to your site; this is your ultimate goal. Organic visitors are going to be the ones that you nurture and attempt to convert into lasting, if not life-long, customers.
Do you think that traffic generators are unethical, or just a service that newbies should leverage to compete with the big boys?
Conscious online marketer, Web executive, and multi-faceted writer, Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach. Learn more on LinkedIn, Facebook and Google+.
Mobile searches now constitute between 50 and 60 percent of queries in the US market.
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Personalization is a crucial part of your eCommerce brand and goes hand-in-hand with customer experience optimization. This guide will help you understand the concept of personalization and how brands must use it to optimize the overall user experience.
You know you are doing it right when a customer finds services in tune with his expectations. Personalization helps an eCommerce brand to:
Technology has eased the whole process greatly. You can make use of various highly advanced software modules to evaluate your strategy from the customer’s point of view.
A personalized e-mail can be a great way to connect with a customer.
If you have made purchases from online shopping sites you have probably received a personalized e-mail of notification, product notification or the image below where in JetBlue highlighted the e-mail content with the anniversary date when the client first used its services.
Personalized e-mail carries a congratulatory message and also asks for feedback. Make sure you send an offer or discount to make your customers feel extra special. It is recommended you research your market before planning any strategy to target your segmented audience.
Personalized e-mail marketing helps in:
Develop a dashboard for your users to present them with relevant information. Information pertaining to the products, their account, services, contact mode etc., when presented on a single interface assists a consumer to navigate without any trouble.
The advantages are plenty and can aid in successful brand management of your eCommerce website. Be it mobile app or your Web interface, a dashboard acts as an transition between a service provider and the consumer. Let your dashboard do all the talking and you can stay in background to provide assistance as needed.
Features of an ideal dashboard:
Cross-selling and up-selling can help an eCommerce enterprise to increase their revenue. In 2006, Amazon reported that 35 percent of its revenue came from its cross sells and up selling efforts.
The tactics takes into account the customer spending patterns/activity and accordingly relevant products or services are referred.
It can be used for both on and offline channels. Cross selling is referred to as the strategy where in an eCommerce service provider refers to a product that has relevance to the product a customer has already brought.
Flipkart for example, effectively uses “cross-sells” to promote products under the tag of “Customers who viewed this product also viewed” and “complete the purchase.” So, when you go out to shop for a DSLR camera you also are recommended for other products to maximize the chances of a customer making the purchase.
Up-selling is when an eCommerce website refers to similar products as a suggestion. It can be masked under catchy phrases or lines that are generally deemed as a suggestion on the part of the service providers. You can see how companies up-sell products in the image shown below:
Personalize your eCommerce website according to your customer preferences and likes. With behavioral targeting, when customers land on your webpage, they are referred to products and suggestions according to their buying habits or something they searched for.
Behavioral targeting can be categorized into a situation or profile as well, which is depicted in the image below:
Any eCommerce business that knows how to effectively use tools to their benefit can hold the upper hand over its rivals.
Some of the most prominent eCommerce tools are:
CXO or customer experience optimization is a must for every eCommerce business. When you optimize your webpage according to the desires of your customers, you can rest assured that your customers will find the services they want without fail. Prior to indulging in remarketing or location specific mobile advertising, it is essential to know:
Monitor your website performance to evaluate your current strategy and how to do better. Even a minute problem with your eCommerce website can result in loss of business.
Website monitoring gives you insight into:
Commonly referred to as an Omni channel approach, a unified online and offline experience is the latest trend. Almost all the renowned eCommerce retailers have decent online and offline presence. A mobile application which lets users buy product anytime from anywhere can be rewarding and generate revenue.
Offline and online integration:
According to a survey conducted by Accenture to understand the needs of consumers it was found that 42 percent find it easy to shop for their mobile phones. Some of the other essential take aways from the survey include:
Segmentation is an important facet of any eCommerce webpage. You have to divide the page layout into various parts based on several parameters. From consumer preference to what they looked for in their previous search, everything should be easy to spot without any hassle. Some of the widely used segments include:
An eCommerce website needs to provide consumers with a sorted interface that has employed a segmented approach according to what consumers are looking for. Ensure it is optimized as per the recent SEO trends.
There are tiny aspects that add to customer experience optimization. If any of those aspects is not responding to the needs of the eCommerce business and its customers, there is strong possibility of whole structure falling apart.
According to Research from Aberdeen survey, 86 percent of disgruntled customers never use the same provider again. Customer satisfaction offers an advantage that can generate revenue as well as serve as a benefitting marketing act.
Personalization and CXO are essential pieces that contribute to the overall success of an online enterprise.
Joydeep Bhattacharya is an internet marketer and owner of the SEO blog, SEO Sandwitch. He has been associated with SEO, SMO, PPC, ORM and other activities related to online marketing for the past 5 years.
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New Virtual Reality Adult Entertainment Website 'VR3000' Hits 1K …
TAMPA, Fla., Aug. 30, 2016 /PRNewswire/ — After spending nearly two decades helping the giants of adult entertainment monetize their video content online, the …
If you want your content marketing to work and convert your followers into customers, you must use good quality content that has value and is informative. It also must build trust with your followers.
While content is still king, it now also has to build trust with your followers or community, especially on social media. If users can’t verify what you are telling them with independent sources by doing a Google search, how can you expect them to find your content trustworthy?
Always back up your content with sources and tell your readers your sources with links. An example of this would be; according to Harvard…. And anchor a link to the article from Harvard.
Here are 11 content creation tips for building trust with your followers:
1. Set your end goal. Is it conversion or is it being an authority? Before writing your content, set your end goal and make sure that your content sticks to it. If it is being an authority; then the content you use must mirror that. Do not mix your content with different goals or your readers will become confused, distrusting of you and leave.
2. Remember branding is crucial. Most people, when they think of branding, think of graphics, colors, or a tagline; however, your content can actually be the branding item. To use your content as the branding component, know the difference between branded content and branding content.
3. Use your values to reflect your brand. Allow your values to be your brand. Readers with the same or similar values as you will become followers and convert into clients because they feel at ease with your beliefs.
4. Increase the relevancy of your content. Remember to write for the targeted audience. Root your content in reality. Write to different levels; every fourth or fifth blog post should be written for the more advanced reader.
5. Use different platforms. Distribute and publicize your content on all available platforms and social media where your readers may visit. It is not just desktop computers you are catering too, but also mobile devices such as Smartphones, tablets, and iPad. You need to make sure your content will work on all devices.
6. Interact with your readers. Use polls, answer your readers’ questions and ask their opinions. Reply and interact with readers. This will help you build your community and become an authority.
7. Stay current on trends in your industry. Know what the latest pop culture references are and use them with your content graphics. Staying current with trends will help you remain an authority in your industry.
8. Provide your sources. Roughly half of readers will try to verify the content with outside sources. If you do not provide those sources and they can’t find them, they will consider you a fraud instead of an authority.
9. Provide advice, not a sales pitch. Tell your readers how you solved a problem with one of your products, or how one of your products can be good for the environment. By providing details of how you solved a problem or found a green use for one of your products you are providing helpful advice. Be sure to ask for their feedback on how your products have helped them solve a problem.
10. Analyze. Continue to analyze your content for performance; then tweak and analyze again. Just because your content is performing well doesn’t mean you do not have to analyze it. It will help you learn what works and how to improve the things that do not work.
11. Guest posting. Ask influencers in your industry to share one of your guest posts on their blog and make sure that you include a link back to your own blog in your byline author information.
Here is a short list of tools for content creation to help you build trustworthy content for your community and its readers.
Building trust with your readers and followers is very important. If they feel they can’t trust you (your content) then they are going to go elsewhere.
Planning, implementing, and analyzing your content to make sure it provides a value that is trustworthy doesn’t have to be hard. With so many content tools available, you can find ways to create content. Just make sure that content is doing the job, and compare your site to the competition to discover your weak spots.
Using these tools, adding links to sources in your content so your readers can verify what you are saying all help to build trust in you with your followers.
Diana Beyer is experienced and self-driven specialist who is passionate about writing. She is always seeking to discover new ways for personal and professional growth.
Overseas Pakistanis to cast votes thru internet
Overseas Pakistanis to cast votes thru internet. By Webmaster -. August 31, 2016. 0. 1. Share on Facebook · Tweet on Twitter. Islamabad—Overseas Pakistanis will be able to cast their votes to their favorite candidates through internet, sub committee …
Xi calls new PLA branch a key pillar
Yin Zhuo, director of the PLA Navy's Expert Consultation Committee, said the mission of the force is to ensure that the PLA can maintain superiority in military operations taking place in space and involving the electromagnetic field and the internet …
Strategic Way Into Targeted Internet Marketing
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A typical webmaster reads over 10 SEO & traffic ebooks a year, in my viewpoint. Even with all that information, most of them do not appear to understand the important hidden element for SEO. Google has stated that the +1 function will definitely affect …
Somewhat similar to Apple’s Spotlight, the new feature allows you to search your Android phone for content, as opposed to the web.
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