Embedded from Digital Marketing Philippines
The post The Top of 8 Important Facts About Google RankBrain appeared first on SiteProNews.
9 to 5 Google
Pages with intrusive ads will soon be getting a ranking penalty in Google Search
9 to 5 Google
If you're a user of the internet (which you are, because you're reading this site), then Google's latest post to its Webmaster Central Blog is great news. If you're a publisher or webmaster that likes to bombard users with intrusive ads, however, then …
For any small business, appearing in a local search is crucial to bringing new business through your doors. While word-of-mouth is enough to stir up some new business, it isn’t nearly the same as what a Google recommendation could do for you. But many small businesses simply don’t have the marketing budget to hire an expert SEO strategist to help improve their rankings. With this guide, you will:
• Understand how a local search differs from a standard search and why it is important.
• Learn how to shift your SEO strategy to appear in local search results.
• See the importance of your online reputation.
• Find out new ways to improve your search results rating and bring new customers through your door.
Before getting into how to top a local search results list, you need to understand what a local search is and who can benefit from one. Consider when a customer wants to find a product or service in a particular area. When they key what they’re looking for into the Google search bar, they’re going to include a city name or the phrase ‘near me’ and Google will then pull businesses in that area that offer that product or can provide that service.
Google doesn’t automatically know where your company is located, however. Through your SEO strategy, you need to make the connection clear so that Google can find you. This connection is created through shifting a typical SEO strategy to be local-search friendly.
Ranking on a local search is very similar to ranking on a standard search. You need to be one of the top companies that fit the keyword that was typed in, but the criteria for ranking on a local search can actually be much different.
Here are some of the SEO areas you must focus on when creating a local SEO strategy:
Potential customers look to Google like the friend who has been everywhere and tried everything, so they’re going to consult the search bar before deciding if your business is worth their time. When Google decides which businesses to push to the top of its list of results, it is only going to consider those that consistently provide a positive experience.
If you want to see your name among the top three results, you need to get online reviews from your customers to improve your online reputation. Simply asking those who visit your store to review their experience on Google, Yelp, or Facebook can help to improve your results listing.
But beware of negative reviews. While it is not uncommon to see one or two bad reviews on a company’s page, they need to be balanced by glowing recommendations and reviews from happy customers. Too many negative reviews will cause Google to push you further down the list of results.
If you do get a negative review, do your best to make the situation right. A good reputation management strategy is to respond to the individual’s message and ask them to get in touch through a private avenue, such as over the phone or via e-mail. This can show visitors that you care about improving customers’ opinions of you but will also take the drama off the Internet.
Your NAP information refers to your name, address, and phone number of the business. While it may seem like there is no way you can mess this information up, even little inconsistencies can push your ranking further down the list. You want each and every page you own online including website, social media pages, and citations; to have the same abbreviations and punctuations.
Google is very smart, but it is still a computer. It isn’t that difficult to throw Google off with minor inconsistencies. While you’re trying to make a connection between your company and your geographic location, you need your NAP information to appear the same every time it appears online. If your address appears different on your website than it does on your Yelp page, even if it is a minor inconsistency such as an abbreviated word, Google may not recognize that the two are connected.
If your pages are not being connected to Google, it may register them as entirely different businesses. The efforts you put on your website can only go so far without the additional support of a Yelp page or your social media platforms, and vice versa. Ensure that you don’t run into any of these problems by double checking that your NAP information looks the same on each of your pages.
Local citation building is another crucial component of developing a local SEO strategy. When you build local citations, you’re getting your company name and information listed on directory pages for your area or your industry. Yelp is one of the most popular citation pages around.
To appear higher on a Google results list, you will also need to ensure creating a Google My Business page is a part of your local citation building plan. Because it is owned by Google, the Google My Business pages will appear above all other results in a local search.
When you have a citation posted, double check that all your information is correct. If you are listed but the phone number or address isn’t correct, it isn’t going to help your business or your SEO strategy.
When creating your local SEO strategy, always keep in mind that you want to appear like you are part of the community. You should have connections with other businesses in your area, should appear in the listings of citation pages all over the Web, and your review pages should show that real people in the area are having a great time when they visit your store or restaurant.
Eric Welke is the president of RenegadeWorks, an online reputation management and referral marketing platform. RenegadeWorks helps businesses monitor, manage and generate online reviews and personal referrals from customers. For more, visit RenegadeWorks.com.
Managing your business won’t be a hassle if the proper tech tools are used. According to experts, there are multiple business management apps that are worth considering. If you want to streamline your operation but are not sure what apps and programs would be a good fit, check out these options:
• The Gusto app increases employee satisfaction due to its payroll and tax features. It makes typical production tasks easier because it files a report for the government about new hires automatically.
• If you run a small business, ‘Wave’s financial app’ (https://www.waveapps.com/) will benefit you because it is free and easy to use. The software manages expenses, sales, receipts and invoices. Wave stores everything in one location as well, so daily management tasks are never complicated.
• ‘Pushover’ (https://pushover.net/) runs on a Smartphone and has a tool that organizes all your important messages. Users can create and process 7,500 messages every month using this app at a low price. You can test the software before making an investment because the company offers a free trial.
• Slack is a tool that simplifies tasks for businesses executives. During important meetings, users can organize every conversation and share graphs and charts. Slack can be used for free, but the paid service provides access to more useful features.
• If you’re having problems completing different tasks on time, Clear’s management app can help. The software is easy to use because it has simple pinching and swiping features. On the dashboard, you can manage various lists, reminders, and business schedules. Once everything is organized, the data can be synced to desktops and mobile devices.
• ‘RescueTime’ (https://www.rescuetime.com/) is another great tool that tracks the length of time that each employee spends tackling various tasks. This application is very helpful for large projects because it gathers a lot of information and compiles detailed reports. The data will vary based on the procedures that are implemented throughout the day.
• By using Expensify, your business will operate more efficiently. If you need help tracking various expenses while you’re on vacation, this application is a great solution. Expensify makes typical payment tasks easier because it has a tool that extracts important payment information. After several pictures of receipts are recognized by the app, the software automatically generates an expense report.
• ‘Square’ (https://squareup.com/) should be considered if you own a retail business. You’ll have no problems managing your payments on the road if you use this app because it processes and manages sales data with ease. After each transaction, the application deducts 2.75 percent of the sale automatically.
If your sales are suffering, you’ll need a tech trick that can help you manage and track your staff more efficiently. Trello is an ideal project management app because it organizes employee data, attachments, and comments. The software lets you make a card for each employee and the information that you include can be changed anytime. When you make important updates, your employees will get a message on their mobile devices.
Make sure your business is set up for success in the future as well. If you want to manage your company successfully, you’ll need to implement strategic procedures to protect your assets. Use an Insurance Certificate Tracking System and get a Certificate of insurance. These automated programs collect insurance and self-reported compliance data. They’ll help mitigate risk and set you up for more future success.
By using the proper tech tools, your company will grow and become better managed with the oversight of only a few people. If you want to run your business with ease, streamline clunky processes and see where these programs and apps can take the guesswork out of your tasks.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most her time hiking, biking and gardening. For more information contact Brooke via Twitter @BrookeChaplan.
The post Tech Tricks That Make Managing Your Company Easier appeared first on SiteProNews.
Google to downrank pages with intrusive interstitials
Deal puts Microsoft apps on Lenovo smartphones
The US technology giant and the Chinese computer titan said they were “deepening their strategic relationship” with a move that could add to the ranks of people using Microsoft programs as services hosted in the internet cloud. “The marriage of …
Importance of SEO Resellers
No on who has been to the business world doesn’t know what SEO means. This is among the first thing that a business will look for the moment they start a business. Maybe now you can start asking yourself why is there so much to talk about when it comes to businesses and search engine optimization. There has been much growth in as much as internet is concerned. There are fewer people going shopping in the actual shops compared to the ones doing shopping online. This shows that it is very important for a business to have a better website for the purpose of marketing. The best way to do this will be by negotiating a with a search engine optimization reseller.
So that you have a nice time working with SEO resellers you will have to understand a number of things in depth. SEO is a broad topic which you will need to dig deep to understand. There is much to learn about SEO resellers in this article that is only going to help you if you read down this article. You will need to know that there is much of an investment that can possibly be placed in a business just so that the owner gets a lot of benefits. There will be much returns just like you would expect from any other business. There is the use of keyword that will help your ranking rise in the search engines. There is no way you can be able to sell your products if you are not known to most people.
SEO resellers will actually be the best employees to your business. Whenever you are going to work closely with an SEO company it will be like hitting two birds with one stone. You will be able to focus on the real business while the company focusses on what they are known to do best. Of which you will be talking about the ways of improving the SEO of the business. Most of the people make a mistake of trying to handle the work themselves. The competition will actually be very stiff for you since other businesses are using professionals to work on their websites. This is a race you both know you will not win.
Seeking the help of a search engine optimization reseller is the best way to make your business marketing more effective and efficient. There will be no time at all that your website will be lagging behind. You are likely not to work full time if you are the sole owner and worker of your Business website.
You will also be losing he best strategies that would have been employed by SEO resellers to sort you.
In the 1xbet зepкaлo Sports Net Lakers officially announced they had signed Yi Jianlian. According to the team’s policy, details of the contract were not disclosed. “We are very pleased to be able to have this kind of world class players. “Lakers General Manager Mitch Kupchak said,” we are looking forward to taking him to training camp, and hopes that he can bring to the team a significant impact. “
According to earlier media reports, Yi Jianlian joining the Lakers earning 8 million dollars.
On August 17, the United States media exposed Yi Jianlian joining the Lakers ‘ message, which team officials confirm that Yi Jianlian will return to the NBA. Including Thackeray, small nance Lakers player, Yi Jianlian, is very welcome to join us.
On August 19, the Lakers ‘ Vice President of public relations, denied that the Lakers have black and Yi signed. “Yi Jianlian’s signing was reported by the media. “And today, the Lakers finally official announced that Yi Jianlian returned to NBA!
In the Olympic Games in Rio, net reported that Yi is averaging 1xbet зepкaлo fans groaned down 20.4 points, 6.6 rebounds and 1.4 assists, scoring average ranks third in three-point shooting as high as 46.7%.
Yi Jianlian in 2007, selected sixth overall by the bucks, and subsequently played the nets and the Washington Wizards and Mavericks, averaging 7.9 points and 4.9 rebounds in his career.