Catching Customers: How Pokemon Go Players Engage With Business


Infographic Courtesy of: Slant Marketing

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Video is King, But for How Long?

Video content is booming. Facebook certainly seems to be mesmerized by the opportunities such content holds, and it has focused its efforts on exploring video’s benefits. Consequently, the social media platform was recently invaded by live videos and 360° videos.  It seems like the competition is heating up between the network and YouTube, the titan of video content.


All the numbers point in one direction, and that is that video is the king of online content at this moment. But, if you think that the rise of video will cut you some slack as a marketer (one minute of video is equal to 1.8 million words as told by Dr. James McQuivey of Forrester Research), think again. There are some signs that not everybody notices, which tell you that you should prepare for some serious side-effects triggered by mass video content.

Video Content Eats Your Budget Up

Producing original and quality video content doesn’t come cheap. You need a team of professionals behind any one-minute video to provide fresh new scripts, expensive recording equipment, actors, editors, etc. All of these requirements for a one-minute clip will make your pocket lighter by up to $500. Is it really worth it?

The popular news website Upworthy is going to extremes to keep up with video demands. It has recently departed from 14 of its 97 employees in order to shift the financial resources toward their video department. Letting go of some loyal employees seems rather a desperate sacrifice made for only one aspect of business. In addition, the company recently received funds that are worth $12 million and these resources will also support video production.

The same path towards video content has been taken by other huge companies like Yahoo, BuzzFeed and Mashable. However, is this 100 percent dedication to video content really good for a business?

ROI and Profit Disagree with Video Content

A massive effort is put in for just a one-minute video clip, and things should get easier from now on, right? Wrong again.  Dropping your new content on social media is not enough.

It’s true that Facebook is the best when it comes to marketing secrets and will bring you the exposure you didn’t dare to dream of before. However, the impact a video triggers is difficult to project as a reliable source of revenue. The ROI after uploading an expensive video is heading more and more towards the negative side, and there are some good reasons behind this.

Facebook’s News Feed has been overloaded with video content, and the quality of your video won’t guarantee its success. The attention span for films is starting to decrease, which represents a risk for any company, no matter how big it is.

Most of the people are looking for fast ways to get updated to the latest news or small but concentrated bits of entertainment. This fact can get the long, even though well-researched, videos that present the values of a company to result in negative ROI.

When people are looking for information, they prefer written content. They can read a text in their own way (like using Morgan Freeman’s voice as a narrator!) whereas a video can prove to be a tiresome source of information with a style and pace that is not to the fancy of everyone. Plus, it’s easier to focus on the parts they need in an article rather than wait for the narrator of the video to get to the parts that holds their interest.

The market is already saturated with this kind of content. Plus, besides the quality of the video, the success also depends on the time of the day the viewers find the video, and what kind of video they are in the mood for, which in other words is “pure luck” for marketers.

Stay Ahead of the Game

Striking a balance is key with video content. By all means, take advantage of the popularity of video as much as you can. However, the best recipe for a successful post is blending all the three attention-grabbing types of content: text, image, and video.

Whenever you provide an informational video content, the trick is to share the video together with its transcript. This way, you will get the best of both worlds, and you will also let SEO get your content on the very first page of a Google search.

In the end, it doesn’t matter if text, image or video wins the day. What is important is for you to deliver quality and useful content to your target audience, and avoid the short but cheap success a replicated story brings.


Dustin Ford is a Colorado-based writer and a contributing editor at Tech Exploring. He is deeply fascinated with everything that has to do with personal branding, online marketing, technology, and gadgets.

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Apple Creating iOS App to Push Social Agenda

Apple is reportedly building a video sharing and editing application as the company looks for a foothold in the world of social media.

According to Bloomberg, Apple is in the process of testing an app that enables iPhone and iPad users to record video and use filters on their content, much like one can with Snapchat.

Sources told Bloomberg Apple’s plans are “part of a newly directed focus to integrate social networking applications within Apple’s mobile products and are a response to the success of social media-focused companies” like Facebook and Snapchat.

The app, according to the report, is being designed for one-handed use and will be quick and easy to use with the functionality for videos to be shot, edited and posted in less than 60 seconds.

Sources said the design includes an Instagram-esque square shape for videos as well as the ability to send clips to friends or other social media sites.

If the app has been named, that piece of information has eluded Bloomberg’s sources, but they did say that the team that brought us Final Cut Pro and iMovie are designing it.

The report indicates Apple is planning a 2017 launch for the app that will be paired with new social integration for the iPhone and possibly other iOS products.

Not surprisingly, Apple has refused to comment on the rumors.


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Google Adds a Little Fun to Search

solitaireHave some spare time?

Google Search can help you out.

Simply type solitaire or tic-tac-toe in and a playable game will pop up.

Both games are available on desktop and in the Google app.

“It’s been said solitaire’s roots are in fortune telling. If that’s true, today your fate rests on your quick wit and the luck of the draw. When you search for “solitaire” on Google, the familiar patience game may test yours,” Google said in a blog post.

“If you’re looking for something a bit simpler, tic-tac-toe is your best bet. In this game of naughts and crosses, you can select your level of difficulty or even go head to head against a friend. Xs and Os to the winner (hugs and kisses, that is).”

If neither of those games is your thing, you can amuse yourself by asking Google questions like: Screen Shot 2016-08-25 at 7.11.17 PMwhat sound does a pig make?”

Another option is to flip a digital coin, whether you’re looking to settle a bet or just kill a few spare moments.

Google said these are “just a sample of the delightful surprises” it has in store for its search users. So, who knows what else you may discover.



Jennifer Cowan is the Managing Editor for SiteProNews.

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WhatsApp to Share User Info With Facebook

WhatsApp will soon be sharing user data with its parent company, Facebook.

The change comes as the social network revamps its privacy policy to enable businesses to communicate directly with users of the platform.

“People use our app every day to keep in touch with the friends and loved ones who matter to them, and this isn’t changing. But as we announced earlier this year, we want to explore ways for you to communicate with businesses that matter to you too, while still giving you an experience without third-party banner ads and spam,” WhatsApp said in a blog post.

“Whether it’s hearing from your bank about a potentially fraudulent transaction, or getting notified by an airline about a delayed flight, many of us get this information elsewhere, including in text messages and phone calls. We want to test these features in the next several months, but need to update our terms and privacy policy to do so.”

The newly updated policy reveals that users’ phone number, profile name and photo, online status, last seen status and receipts will be shared. Content of messages will not be shared.

Users do have an opt-out option available to them, however, by going to Settings > Account to choose not to share their info with Facebook.

Users can get a step-by-step walk-through here.


Jennifer Cowan is the Managing Editor for SiteProNews.

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Case Study: My Experience With Services

Getting To Know The Advantages Of Windows Web Hosting It is during the recent years that web hosting has become more and more popular. It is very important for most people to have their very own web space. For you to have a large number of hosting platform, all you need to have is these various operating systems. But most of the time, it is the Windows server that takes most of the share. The things ta Windows server has to offer are high level of security, smooth integration, application compatibility, single point of control. It has certainly become the best dedicated server. It even empowers some of the biggest sites. There are a number of Windows application that is use worldwide when you are talking about web hosting. In order for these web applications to work, most of them are based on Windows. That is why it’s important to run applications that is based on Windows. When we are talking about database support, then Windows has proven that it is far more better than ten others. It is much faster to do database support works when using Windows. Web design software has also been used by a lot of sites all over the world. It is sometimes a requirement for most sites to be run on Windows platform web hosting.
A 10-Point Plan for Webhosting (Without Being Overwhelmed)
It is only through Windows web hosting that will serve as your platform in managing your content in your website. The database application can also be access through Windows. Different types of hosting has been supported by windows since it was launch.
Experts – My Most Valuable Advice
The DotNetPanel is considered as the best admin panels in the industry and comes as a default for Windows. This feature will allow you to manage your applications. And the process is very easy as all of the Windows applications. You only need a single code in order to operate the website. In order to get the best security and the best traffic skills, you need to get Windows as you server. It is in Windows that you get the capability of handling heavy traffics. It can also save you site from malicious attacks. Other people might think that there are more cheaper alternatives than Windows. But it us the licensing and the updates of Windows that users are still in the game. Easier resolutions when it comes to glitches is what Windows are known for. By doing so, there is stronger security and the downtime is recovered. If you go for cheap alternatives, then you will not be able to get these advance features. Just to have a peace of mind, clients are willing to pay extra. In your web hosting needs. Windows is definitely there to provide you with various solutions.

Amazon Debuts Hub to Help Users Buy Right Vehicle

Amazon has debuted a community platform to aid car shoppers in the research and comparison of vehicles.

Dubbed Amazon Vehicles, the new hub is described as a “car research destination and automotive community” that offers up information on vehicles, parts and accessories.

Amazon_Vehicles_-_Jeep_Wrangler_-_DesktopUsing the platform, users can look up specifications, images, videos, and customer reviews for thousands of cars, trucks and SUVs both new and old.

As Amazon put it, “everything from the 2016 Jeep Wrangler and 2014 Tesla Model S to the 2000 Chevrolet Corvette and 1965 Ford Mustang” will be included on the site.

“Our goal is to support customers during one of the most important, research-intensive purchases in their lives by helping them make informed decisions every step of the way,” director of automotive Adam Goetsch said in a press release.

“Amazon Vehicles is a great resource for customers who are interested in car information or looking for a broad selection of parts and accessories – all enhanced by the ability to tap into the knowledge, opinions, and experiences of other car owners within the Amazon customer community.”

Aside from searching for specs and images, users of the hub will have access to “tens of thousands of customer reviews” and will even be able to ask specific car owners questions about their vehicles. For instance, “How does this car perform in the snow?” or “Is the trunk space adequate for a family’s needs?”

Amazon Vehicles is an extension of the Amazon Automotive store.

So far, more than 35 million customers have saved their vehicles to the Amazon Garage.


Jennifer Cowan is the Managing Editor for SiteProNews.

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It’s time MQM-P disassociated from its mother party in London – Pakistan Observer

It's time MQM-P disassociated from its mother party in London
Pakistan Observer
Whether this was really true or forged links circulated on the internet, needs to be scrutinized closely, for photo-workshop of computers is now a normal phenomenon. Truth must be found out first for proper and dispassionate analysis. It was also

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Webmaster Internet – Google News

Ensure that You Include Heating and Cooling in Your Home Assessment

The thrill has started. You want to in the near future be considered a very first time home buyer. That is definitely purported to consist of a great deal of rewards. You worry, nonetheless, that you might be cheated as you are certainly not familiar with the method. That’s where it’s great to get friends and family who possibly experienced this specific expertise a time as well as two. They can offer suggestions along with tricks for developing the method to home buying slightly easier. Possibly somebody goes with you to aid check the property. You can never have too many individuals you rely on go over a house you might be calling your own home for several years to come.

Whether or not the Heating & Cooling within your potential home looks okay, it is just a good option to obtain anyone to inspect it. A Heating Contractor is going to be glad to arrive and take a look for you. They can tell you whether it is working properly, necessities repair service, maintenance, or if perhaps a whole new unit is needed. Regardless of the condition, you should know of it and get estimates with regards to restoration or replacement so those are usually sent to the party promoting the property. If the house necessities Furnace Repair as an alternative of a regular heat pump, then the persons positioned at can assist you out.

You will never wish to commence a buyer deal without the need of the property examined. This furnace as well as heat pump is not something to forget about. The unit receive a large amount of wear and therefore are pricey to switch. To discover more about any damage or repair earlier might position the greater part of the cost upon the home owner. There’s no need to go into getting a new home with huge servicing restoration expenses already showing up inside your mail box – or worse yet, you don’t want to uncover you haven’t any heating on your initial cool night after the contract may be signed. Do yourself a favor and take people with you when you inspect any new house. You may be residing generally there for years to come and you also do not want a house overwhelmed with problems – and you also undoubtedly would like heat and air conditioning to work.

Close Call: Distorted Online Photo Raised Questions About Del Mar Dead Heat – Paulick Report

Paulick Report
Close Call: Distorted Online Photo Raised Questions About Del Mar Dead Heat
Paulick Report
Abraham Lincoln once said, “Don't believe everything you see on the Internet.” Honest Abe may have been right – even though I haven't actually read that warning from him anywhere but on the Internet. Take, for example, photo finishes posted on the Del

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Webmaster Internet – Google News

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