If you live in the U.S., it is likely Facebook has you classified as a liberal, moderate or a conservative.
According to a report from The New York Times, Facebook is classifying the accounts of many of its U.S. members, even those who do not participate in political discussions or read political posts.
To see how you have been labeled, head to facebook.com/ads/preferences on your browser. Click on the Interests header and then Lifestyle and Culture. Look for the U.S. Politics box and click ‘See more’ under the grid of boxes if it does not show up. It is there that Facebook will have you categorized as liberal, moderate or conservative.
The information Facebook collects on its users and the assumptions it draws are very valuable for the social network because advertisers pay the company to show their ads to specific demographic groups.
There is a way to help eliminate that, however.
Facebook updated its Ad Preferences earlier this month, enabling you to opt out of ads related to specific interests as well as those from a specific brand or group. The tools are not only meant to help you to control your experience, but to improve how Facebook itself determines what ads to show.
“Your ad preferences help you understand what information influences the ads you see and give you the controls to influence future ads,” Facebook says on its ad preferences page.
“See the topics we think you’re interested in and some of the advertisers who think you might be interested in their products, services and causes.”
After opting out of specific interests, you should see fewer ads in your feed. Opting out of political may even keep you from being labeled a liberal or a conservative.
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