Dark Knight Master Race Can’t Even Make Trains Run on Time – The Outhouse

Dark Knight Master Race Can't Even Make Trains Run on Time
The Outhouse
Jude Terror is the Webmaster Supreme of The Outhouse and a sarcastic ace reporter dedicated to delivering irreverent comics and entertainment news to The Outhouse's dozens of loyal readers. Driven by a quest for vengeance, Jude Terror taught himself to

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Webmaster Internet – Google News

Google Extends “Right to be Forgotten” Across Its Network for E.U. IPs

Whichever version of Google you’re using will no longer show the url, but only if you’re in one of the countries where the right to be forgotten is approved.

WebmasterWorld

SearchCap: Google Expands RTBF, Google PLA GTINs & Crawlers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Expands RTBF, Google PLA GTINs & Crawlers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

NH Attorney General probes ‘voter shaming’ mail – The Keene Sentinel

NH Attorney General probes 'voter shaming' mail
The Keene Sentinel
A political tactic known as “voter shaming” has made an appearance in Cheshire County and other parts of the state, prompting the N.H. Attorney General's Office to investigate. In the days leading up to Tuesday's N.H. Primary, residents from across New …

Webmaster Internet – Google News

Automated Captions Coming to Facebook Video Ads

Captioned video ads will soon be the new norm on Facebook.

The social network is releasing a tool to make adding captions to video ads easier for advertisers. It is a method that Facebook is recommending marketers use to capture consumer attention.

“Internal tests show that captioned video ads increase video view time by an average of 12 percent,” Facebook said in a blog post.

“Previously, advertisers were only able to add captions to Facebook video ads by embedding captions or uploading their own caption files. But soon, advertisers can choose to have captions added automatically.”

The upcoming captioning tool will be automated, producing captions for video ads and then serving them up to advertisers via the ad creation tool so they can review and edit a caption before saving it to their video ad.

The automated caption tool is currently available only for U.S. English captions. It will roll out globally to Ads Manager and Power Editor in the coming weeks.

Facebook also plans to add more reporting and buying options for video ads.

“Advertisers are now able to see the percentage of people who have viewed their videos with sound in Page Insights and will soon be able to see this metric in Ads Insights too,” Facebook said. “And, unlike some other digital environments, Facebook ad delivery is based on real people.”

Two tools introduced for U.S. advertisers are now available globally: integration with Moat for video ad analytics and the 100 percent in-view buying option announced in September.

Facebook is also offering a number of tips for video advertisers such as making use of captions, logos and products to communicate the appropriate message, even without sound.

The social network also suggests choosing carefully the video thumbnail images and titles to draw as many viewers as possible.

“Brand colors, themes and imagery can help people connect the video to your brand,” Facebook said. “Front-loading lifestyle/product shots and recognizable spokespeople can create interest, as can scenes with action or vivid backgrounds.”

The social media firm also suggests experimenting with and testing different approaches to learn what works best for the desired audience.


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Jennifer Cowan is the Managing Editor for SiteProNews.

The post Automated Captions Coming to Facebook Video Ads appeared first on SiteProNews.

SiteProNews

Retailers, GTINs Required By May 16 For Google Product Listing Ads

GTINs will be required for brand name products sold by multiple merchants.

The post Retailers, GTINs Required By May 16 For Google Product Listing Ads appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 Simple Strategies To Improve Your Blog’s Search Rankings

Is blogging a major component of your digital marketing strategy? Columnist Daniel Faggella explains how to help your blog reach its full potential in search.

The post 5 Simple Strategies To Improve Your Blog’s Search Rankings appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Will Soon Remove Approved Right to Be Forgotten Links Globally

Google is about to make European regulators happy.

The tech titan has finally agreed to remove disputed links from all of its domains, including Google.com, in response to right to be forgotten requests from European Union residents.

Sources with “direct knowledge of the matter” told the New York Times the change, which Google has yet to announce, will be in place sometime next month.

Europe’s top court ruled in May 2014 that people have the “right to be forgotten” online forcing Google to comply with requests from “ordinary people” to remove outdated links and irrelevant information from its search engine. The European Union Court of Justice, in its ruling, said search engines must either edit or erase online search results if they are found to violate a person’s privacy.

Google, in June 2015, posted an online form that Europeans can fill out to request deletion of online information. But that was not the end of the issue. EU privacy watchdogs drafted new rules for Google to follow in November 2014 demanding the search engine firm, when it receives a right to be forgotten request, remove the links from all Google search engines, not just its European search.

Google had been fighting the rules, saying European authorities do not have the right to govern its other search engines.

While Google has not said why it has capitulated on the issues, it is obvious the tech firm is tired of the ongoing legal battle which, eventually, would see the company facing some hefty fines from privacy regulators across the EU.

France in particular, for instance, has been the proverbial thorn in Google’s side. France’s Commission Nationale de L’Informatique et des Libertés (CNIL) last summer ordered the company to extend the ‘right to be forgotten’ law to all of its search results rather than just those in Europe after receiving hundreds of complaints from people who had submitted right to be forgotten requests that were not completely delisted by Google — meaning, the offending info could still be found on Google’s U.S. Web search.

Whether Google’s surrender to EU demands means its legal woes will finally end in Europe is not yet clear. Regulators from EU countries will still need to determine if the change means Google now complies with their privacy laws.


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Jennifer Cowan is the Managing Editor for SiteProNews.

The post Google Will Soon Remove Approved Right to Be Forgotten Links Globally appeared first on SiteProNews.

SiteProNews

5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)

You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it’s not readily accessible? Columnist Glenn Gabe shares some tips.

The post 5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO) appeared first on Search…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Hackers Attack IRS in Attempt to Steal Tax Return Information

Hackers may be after your tax return.

The Internal Revenue Service (IRS) discovered a breach on its Electronic Filing PIN application earlier this week and quickly shut down it.

The cyber-thieves used personal data it had filched from outside the IRS’ systems in an attempt to create E-file PINs — which are used to electronically file a tax return — for stolen social security numbers.

The IRS says no personal taxpayer data was compromised in the attack.

“The IRS also is taking immediate steps to notify affected taxpayers by mail that their personal information was used in an attempt to access the IRS application,” the IRS said in a statement. “The IRS is also protecting their accounts by marking them to protect against tax-related identity theft.”

IRS cyber-security experts are currently working to determine what if any damage was done by the hackers. The IRS is working with other agencies and the Treasury Inspector General for Tax Administration and is also sharing information with its Security Summit state and industry partners.

Based on its review of its systems thus far, the IRS has identified unauthorized attempts involving roughly 464,000 unique SSNs, of which 101,000 SSNs were used to successfully access an E-file PIN.

“The incident, involving an automated bot, occurred last month, and the IRS continues to closely monitor the web application,” the agency said. “This incident is not connected or related to last week’s outage of IRS tax processing systems.”

This is not the first time the IRS has been targeted. Last year, hackers stole the tax records of roughly 300,000 people.


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Jennifer Cowan is the Managing Editor for SiteProNews.

The post Hackers Attack IRS in Attempt to Steal Tax Return Information appeared first on SiteProNews.

SiteProNews

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