Facebook Labelling You as Liberal, Moderate or Conservative

If you live in the U.S., it is likely Facebook has you classified as a liberal, moderate or a conservative.

According to a report from The New York Times, Facebook is classifying the accounts of many of its U.S. members, even those who do not participate in political discussions or read political posts.

To see how you have been labeled, head to facebook.com/ads/preferences on your browser. Click on the Interests header and then Lifestyle and Culture. Look for the U.S. Politics box and click ‘See more’ under the grid of boxes if it does not show up. It is there that Facebook will have you categorized as liberal, moderate or conservative.

The information Facebook collects on its users and the assumptions it draws are very valuable for the social network because advertisers pay the company to show their ads to specific demographic groups.

There is a way to help eliminate that, however.

Facebook updated its Ad Preferences earlier this month, enabling you to opt out of ads related to specific interests as well as those from a specific brand or group. The tools are not only meant to help you to control your experience, but to improve how Facebook itself determines what ads to show.

“Your ad preferences help you understand what information influences the ads you see and give you the controls to influence future ads,” Facebook says on its ad preferences page.

“See the topics we think you’re interested in and some of the advertisers who think you might be interested in their products, services and causes.”

After opting out of specific interests, you should see fewer ads in your feed. Opting out of political may even keep you from being labeled a liberal or a conservative.


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Viasat’s Tom Moore Named New Project Loon Chief

Google’s Project Loon has a new leader.

Viasat executive Tom Moore will come on board as Project Loon’s new general manager as of mid-September. He will be replacing Mike Cassidy who has headed up the project for the past four-and-a-half years. Cassidy will remain at Google X, the company’s research and development facility, to work on other projects.

“Tom’s valuable industry experience will help launch us into the commercial stage,” Astro Teller, who heads up Google X, told Bloomberg. “We’re looking forward to working with telcos around the world to integrate Loon with their networks.”

Moore, in a statement to the media, said: “Billions of people still lack affordable, reliable access to the educational, cultural, and economic opportunities of the Internet, largely due to the costs and challenges of connecting rural and remote parts of the globe. The world needs fresh approaches like Project Loon, which can help overcome terrestrial obstacles like mountains and jungles, and has made far more progress than anyone would have expected.”

Project Loon is Google’s means of seeing connectivity reach areas of the Earth unable to get a signal.

By using weather balloons that can last up to 100 days, Google allows those in remote areas to get on the Internet. The balloons float about 20 kilometres above the Earth’s surface and creates about a 40-kilometer radius of signal. Google has said it can launch a balloon every half hour from a launchpad in Puerto Rico.

To see the project in action, check out the video below:


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Businesses Slow to Adopt Windows 10: Study

Windows 10 may be growing in popularity with the average user, but North American businesses are not feeling the love for Microsoft’s most recent operating system.

study from IT services firm Softchoice has revealed that only 0.75 percent of the American and Canadian businesses surveyed had PCs running Windows 10. Windows 7 remains the favorite operating system.

Windows 10“It appears businesses are hesitant to take advantage of the various Windows 10 upgrades and, at least for now, are satisfied with Windows 7,” Softchoice senior manager David Brisbois said in a press release. “Historically, OS upgrades have been viewed as major time and resource-consuming undertakings, and this may be influencing the decision today to hold off on Windows 10.”

Of the 402,814 Windows devices analyzed at 169 organizations across the U.S. and Canada during the first half of this year, 91 percent were running Windows 7.

Five percent were still running Windows XP and four percent were using Windows 8.

“It seems businesses don’t see an urgent need to move operating systems, so long as their cloud-based applications are still running fine on Windows 7,” Softchoice director of the Microsoft Practice Craig McQueen. “In addition to the security benefits, I think once organizations grasp the user benefits – such as touch and Cortana – we will start to see a boost in adoption.”

While enterprise may be slow to adopt Windows 10, there was a pretty impressive adoption rate as users rushed to take advantage of the free upgrade offer that expired last month.

Windows 10, which launched last July, now enjoys a 21 percent share of the Windows operating system market, according to stats from Net Market Share. That is a more than three percent increase from the 17.43 percent it had in June.

Windows 7, meanwhile, continues to be the most-used software with 47 percent of the market, although it is down 1.56 percent in the past two months.


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Jennifer Cowan is the Managing Editor for SiteProNews.

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Adsense 3 ads limit lifted?

Is Google AdSense removing the limit of 3-ads-per-page?

WebmasterWorld

Prisma Now Available Without Internet Connection

Prisma has enjoyed wild success since the free art app launched in June — and a recent update is sure to increase its popularity.

The iOS and Android app that turns ordinary photographs into art is now available in offline mode, meaning you no longer need an Internet connection to access Prisma styles.

Prisma“We have managed to implement neural networks to smartphones, which means users will no longer need an Internet connection to turn their photos into art pieces,” the Russian company told Engadget.

The change means the firm now has “enough server capacity to run full videos on them in the near future.”

The free app offers a large number of filters although only half of the styles will be available offline right now. That will change in the near future, however, with all of the other styles being made compatible with offline mode over time.

So far, 52 million people have downloaded the app and there are four million daily users.

To use Prisma, snap a picture, or choose an existing image on your phone and then apply a filter, it’s as easy as that. You can customize the filter by sliding your finger to the left or right on the image to magnify or soften the effect.

The app also enables you to adjust your photo with cropping tools, making it easier to post your creations on social networks like Facebook and Instagram.

Prisma can be downloaded via the App Store or on Google Play.


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Jennifer Cowan is the Managing Editor for SiteProNews.

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