Change

Google Announces Launch of Android Lollipop – Update is Biggest Change to System Since 2011

Just how sweet it will be has yet to be determined, but Google’s new Android Lollipop certainly has many developers licking their lips.

alternative_android_web_browserOfficially announced Wednesday, the latest major update to Android comes loaded with more than 5,000 new APIs for developers. It’s been designed, a blog entry by Google states, to be flexible, work on an array of devices and be customized for the way users want it to operate.

“Lollipop is made for a world where moving throughout the day means interacting with a bunch of different screens—from phones and tablets to TVs,” the entry states.

“With more devices connecting together, your expectation is that things just work. With Lollipop, it’s easier than ever to pick up where you left off, so the songs, photos, apps, and even recent searches from one of your Android devices can be immediately enjoyed across all the other ones.”

Google initially unveiled the update back in June and it’s been properly promoted, CNet reports, as the biggest update to the system since 2011.

Currently, the first two devices to run on Android 5.0 Lollipop are the Nexus 6 and Nexus 9 which will be available in early November.

Following that, the Nexus 4, 5, 7 and 10 will be updated in “the coming weeks.” It’s estimated that updates will be available shortly after the Nexus 6 and 9 launch.

Google is boasting the new update will allow users to adjust their settings so only certain people and notifications can get through and when an important notification does come through, it will be seen directly from the lockscreen.

More impressive, though, is the battery saver feature that extends the life of a device by up to 90 minutes.

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Google Announces Launch of Android Lollipop


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W. Brice McVicar is a staff writer for SiteProNews.

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By cranbak on October 15, 2014 | Webmaster
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SearchCap: AdWords Local Call Extensions, Google Change Of Address Tool & Local Ranking Factors

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Debuts Local Forwarding Numbers For Call Extensions Advertisers using call forwarding numbers for their AdWords call extensions in the U.S. began…



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By cranbak on October 14, 2014 | Webmaster
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Google Revamps Change Of Address Tool Within Webmaster Tools

Google’s John Mueller announced they have made significant changes to the Change Of Address Tool they initially added to Google Webmaster Tools in 2009. The new changes help walk-through a webmaster through the process of using the tool, while validating most of the important steps are…



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John Mueller – Don’t Expect Visible Ranking Change from HTTPS Switch

Google’s John Mueller stated: “I wouldn’t expect any visible change when you move from HTTP to HTTPS…”

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By cranbak on September 29, 2014 | Webmaster
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How the DuckDuckGo Search Engine Could Change SEO

The vast majority of Internet users have never heard of DuckDuckGo. And yet it could soon become an essential element of search engine optimization.

DuckDuckGo is a search engine that’s a little different from Google, Bing or Yahoo. It aims to cut through the clutter of the usual search results, delivering better answers to the questions being asked. And it also promises greater privacy than other search engines can give, a commodity at a time when so many Internet users have privacy concerns.

Obscure though DuckDuckGo may appear, it’s about to get a huge boost. Apple’s most recent operating system, iOS 8, is allowing users to pick DuckDuckGo as their preferred search engine, alongside much better-known options such as the aforementioned Google, Bing and Yahoo.

This represents a huge opportunity for the startup company. With opt-in inclusion in Apple products, DuckDuckGo will be exposed to millions of potential users, spreading the word about the search engine organically, without having to pay for advertising.

But the rise of DuckDuckGo also raises some questions for SEOs. Will this change affect how marketers who optimize primarily for Google operate? Should they be optimizing for DuckDuckGo?

Here’s a more in-depth look at what this development means.

The History of DuckDuckGo

First, a short history lesson. DuckDuckGo was founded in 2008, and it’s named, as you might have guessed, for the kids’ game “Duck, Duck, Goose.” It prides itself on not presenting the most information on a topic but presenting the best information. Its goal is to answer questions relevantly and cut out the excess results that other search engines pile up.

The site has grown quickly over the past three years. By 2011, it was averaging 1.5 million visits per day and had several employees. Here’s what really sets it apart: DuckDuckGo refuses to trade on the information it gathers from users to make money. It insists on keeping searches and information private, and it pledges not to pass along those things to increase advertising.

Among techies, the site, which was redesigned in 2014, has developed a following, and the privacy activists much prefer it over Google, for obvious reasons. Still, less than 10 percent of online users actually know about the site, giving it a relatively small audience, especially when compared to major players like Google.

Optimizing for DuckDuckGo

Given the limited reach of DuckDuckGo, most SEOs have not bothered to try to optimize for the search engine, instead focusing efforts on Google and, to a lesser degree, Bing. It may be premature to start targeting the young search engine for optimization, even with the inclusion in iOS. But it never hurts to be prepared, especially in SEO, where staying a step ahead of online habits is part of the challenge of the job.

Here are a few tips on how to optimize for DuckDuckGo. Some of these hints will be helpful no matter what search engine you are targeting, but a few of them are clearly meant to increase your chance of a hit on this “smarter” web searcher:

  • Value quality above all else. DuckDuckGo prides itself on its high standards in delivering search results. It won’t offer users a site that it considers subpar, and so the cleaner and more targeted your content, the greater chance you’ll get a hit.
  • Link to Wikipedia. DuckDuckGo highly values crowdsourced sites such as Wikipedia. Linking to them on your pages will get you better results.
  • Don’t block the DuckDuckGo bot. Yeah, seems like obvious advice, but it has to be said.
  • Use geotargeted keywords. The search engine will match you with local search results if you qualify as a local business, averaging under 10,000 visitors per month. But you still need to use smart keywords to show up in results.
  • Optimize your site for mobile. Chances are if someone new finds DuckDuckGo by using iOS 8, they’ll be doing it on a mobile device, either an iPad or an iPhone. Make sure, then, that those mobile surfers can access your site by making it mobile-friendly.

How Will DuckDuckGo Impact Google Targeting?

The answer, at least in the short term: Not much. Right now on the average day Google processes more than two times the number of searches done on DuckDuckGo in a year. That gap will probably shrink with the iOS love, but there’s very little chance that DuckDuckGo will truly infringe on Google’s traffic anytime soon.

And that means that, for now, SEOs shouldn’t be changing their current Google optimization strategy. Instead they should be enhancing it with the tips mentioned above for optimizing search results on DuckDuckGo.

There are many things SEOs can do for Google that will also pay off for DuckDuckGo. For example, putting up better-quality content and using geo-targeted keywords will pay dividends on both search engines.

But in the long run, there is one advantage DuckDuckGo holds over Google, and that’s the lack of privacy concerns. Google holds on to search data long after you’ve typed in your keyword, and that’s disturbing to a great many online users. They would prefer to have an anonymous footprint, and so eventually, with more publicity about DuckDuckGo and more outcry over Google’s complete lack of regard for privacy, there could be a backlash against the dominant search engine. That’s when SEOs need to really start tweaking their targeting.

The Bottom Line

DuckDuckGo is very promising and could be a big deal sometime in the future. That future will come a little sooner with the inclusion in iOS 8. But it’s still way too early for SEOs to be ripping up their search strategies in favor of the startup. Google’s still king, while DuckDuckGo waits in the wing.

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How the DuckDuckGo Search Engine Could Change SEO


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Adrienne Erin writes twice weekly for SiteProNews about online marketing strategies that help businesses like Blanchard Machinery succeed. Follow @adrienneerin on Twitter to see more of her work or get in touch.

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By cranbak on September 24, 2014 | Webmaster
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Bing Ads Refreshes The Change History Report

Bing Ads has rolled out a new look for its Change History reporting. The new format groups changes made by a user at one time, rather than itemizing every change separately as it did previously. Also new is faster data processing and more data availability, which Bing Ads has been addressing…



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By cranbak on September 12, 2014 | Webmaster
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The Amazing Ways The Google Car Will Change the World

By cranbak on August 27, 2014 | Webmaster
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Why Startups Are Going To Change The World


WHY STARTUPS ARE GOING TO CHANGE THE WORLD [Infographic] by the team at Modis

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Why Startups Are Going To Change The World

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By cranbak on August 22, 2014 | Webmaster
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Google’s HTTPS Ranking Signal Change – What Does It Mean for You? – ClickZ

Google's HTTPS Ranking Signal Change – What Does It Mean for You?
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Google will now use HTTPS as a ranking signal, but what does this mean for digital marketers and do you need to make any changes to your site to adapt to this change? On August 6, Google announced that they will start using HTTPS as a ranking signal.

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By cranbak on August 20, 2014 | Webmaster
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How to Communicate Change and Get Leaders to Drive It

The reason most leaders won’t drive change communication initiatives is because they are asked to communicate information that is readily available online and, when employees ask questions about the changes, they feel unable to provide answers.

I wanted to provide an example of a change communication initiative designed to aid a business that was seriously underperforming. It included a change communication strategy that was driven by leaders at all levels of the organization and had the impact of significantly improving business outcomes.

The organization was retail-based, but this approach can be adapted for any industry sector. I initially worked with the executive teams at each level of the business to focus on business issues and develop change communication strategies to impact on those issues and bottom line outcomes.  The profit results of each of the company-owned stores were not good — they were losing money and managers were not equipped to make decisions about what to do to turn the situation around.

Here are a series of steps implemented to help the managers and staff to turn the profits of this business around.

  1. I convinced them of the need to share profit results with their staff.  So instead of staff coming in each day just to do a job, there was a paradigm shift in thinking about how they contribute to the bottom line outcomes of the business.
  2. I gave managers of each store some guidelines of how to communicate this information and what to do next.
  3. What to do next was that in their next staff meeting to encourage a conversation of what could be improved in the store, customer service, quality of products and to provide feedback on comments customers were making. This might be about lack of stock, lack of choice, price of goods etc.
  4. Then each store was given the opportunity for six weeks to implement just one idea and measure the impact – it had to be the idea that they all thought would have the greatest impact on business results.
  5. After six weeks they measured the impact, the store managers then presented these outcomes to the territory managers who had accountability for 12 stores.  Looking at the results the decision was then made to implement the top three ideas that had impact on store results state wide.  These were then discussed with regional managers who when they now visited sites met with staff as well.  They now had something real to talk about that employees were directly involved in.
  6. After three months the regional results were in country-wide and the top three initiatives became the standard process in all stores.
  7. A newsletter was produced each month specifically to support this project with photos and stories from employees and managers
  8. A reward and recognition program was implemented specifically for this initiative.

The outcomes were an organization that had made a significant shift towards a retail culture that was reflected in bottom line outcomes. Employees identified retail opportunities and also improvements to the business outcomes.  These actions were then implemented nationally.  As a side benefit the retention issues reduced significantly and territory managers and store managers were able to show the impact of local decisions on specific retail sites.

The “business awareness” sessions using actual business data and engaging employees to contribute to improving business outcomes were now driven by managers and became a new standard item at team meetings.  The change communication strategy to communicate business improvement initiatives also created a community of expertise that continually shared new ideas.

So while productivity issues, profitability issues, redundancies etc. may all prove a challenge to communicate, the only real challenge is to stop focusing just on the information about what is changing and to move the focus to opportunities to improve the status quo.

As a communicator, you are achieving many desired outcomes, you improve the capability of managers to communicate change because you have put in place a structured process.  You have improved business outcomes because you have focussed on a topic that truly engages all employees; you have removed communication barriers that exist in organisational hierarchies and you have given frontline employees a voice.  This is the action oriented change communication approach that adds value to an organisation.  Focus on this and you become a business partner, focus on just communicating information and you become a service provider to the business.  Your challenge is always to become the strategic business partner.

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How to Communicate Change and Get Leaders to Drive It


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Marcia Xenitelis is a recognized authority on the subject of change communication and helping organizations implement strategy. She has consulted widely to business, spoken at conferences globally and has developed products focused on action oriented internal communication. For access to case studies and more information on the types of strategies you can implement to engage employees visit www.marciaxenitelis.com for a wealth of free informative articles and resources.

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By cranbak on | Webmaster
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