Change

John Mueller – Don’t Expect Visible Ranking Change from HTTPS Switch

Google’s John Mueller stated: “I wouldn’t expect any visible change when you move from HTTP to HTTPS…”

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By cranbak on September 29, 2014 | Webmaster | A comment
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How the DuckDuckGo Search Engine Could Change SEO

The vast majority of Internet users have never heard of DuckDuckGo. And yet it could soon become an essential element of search engine optimization.

DuckDuckGo is a search engine that’s a little different from Google, Bing or Yahoo. It aims to cut through the clutter of the usual search results, delivering better answers to the questions being asked. And it also promises greater privacy than other search engines can give, a commodity at a time when so many Internet users have privacy concerns.

Obscure though DuckDuckGo may appear, it’s about to get a huge boost. Apple’s most recent operating system, iOS 8, is allowing users to pick DuckDuckGo as their preferred search engine, alongside much better-known options such as the aforementioned Google, Bing and Yahoo.

This represents a huge opportunity for the startup company. With opt-in inclusion in Apple products, DuckDuckGo will be exposed to millions of potential users, spreading the word about the search engine organically, without having to pay for advertising.

But the rise of DuckDuckGo also raises some questions for SEOs. Will this change affect how marketers who optimize primarily for Google operate? Should they be optimizing for DuckDuckGo?

Here’s a more in-depth look at what this development means.

The History of DuckDuckGo

First, a short history lesson. DuckDuckGo was founded in 2008, and it’s named, as you might have guessed, for the kids’ game “Duck, Duck, Goose.” It prides itself on not presenting the most information on a topic but presenting the best information. Its goal is to answer questions relevantly and cut out the excess results that other search engines pile up.

The site has grown quickly over the past three years. By 2011, it was averaging 1.5 million visits per day and had several employees. Here’s what really sets it apart: DuckDuckGo refuses to trade on the information it gathers from users to make money. It insists on keeping searches and information private, and it pledges not to pass along those things to increase advertising.

Among techies, the site, which was redesigned in 2014, has developed a following, and the privacy activists much prefer it over Google, for obvious reasons. Still, less than 10 percent of online users actually know about the site, giving it a relatively small audience, especially when compared to major players like Google.

Optimizing for DuckDuckGo

Given the limited reach of DuckDuckGo, most SEOs have not bothered to try to optimize for the search engine, instead focusing efforts on Google and, to a lesser degree, Bing. It may be premature to start targeting the young search engine for optimization, even with the inclusion in iOS. But it never hurts to be prepared, especially in SEO, where staying a step ahead of online habits is part of the challenge of the job.

Here are a few tips on how to optimize for DuckDuckGo. Some of these hints will be helpful no matter what search engine you are targeting, but a few of them are clearly meant to increase your chance of a hit on this “smarter” web searcher:

  • Value quality above all else. DuckDuckGo prides itself on its high standards in delivering search results. It won’t offer users a site that it considers subpar, and so the cleaner and more targeted your content, the greater chance you’ll get a hit.
  • Link to Wikipedia. DuckDuckGo highly values crowdsourced sites such as Wikipedia. Linking to them on your pages will get you better results.
  • Don’t block the DuckDuckGo bot. Yeah, seems like obvious advice, but it has to be said.
  • Use geotargeted keywords. The search engine will match you with local search results if you qualify as a local business, averaging under 10,000 visitors per month. But you still need to use smart keywords to show up in results.
  • Optimize your site for mobile. Chances are if someone new finds DuckDuckGo by using iOS 8, they’ll be doing it on a mobile device, either an iPad or an iPhone. Make sure, then, that those mobile surfers can access your site by making it mobile-friendly.

How Will DuckDuckGo Impact Google Targeting?

The answer, at least in the short term: Not much. Right now on the average day Google processes more than two times the number of searches done on DuckDuckGo in a year. That gap will probably shrink with the iOS love, but there’s very little chance that DuckDuckGo will truly infringe on Google’s traffic anytime soon.

And that means that, for now, SEOs shouldn’t be changing their current Google optimization strategy. Instead they should be enhancing it with the tips mentioned above for optimizing search results on DuckDuckGo.

There are many things SEOs can do for Google that will also pay off for DuckDuckGo. For example, putting up better-quality content and using geo-targeted keywords will pay dividends on both search engines.

But in the long run, there is one advantage DuckDuckGo holds over Google, and that’s the lack of privacy concerns. Google holds on to search data long after you’ve typed in your keyword, and that’s disturbing to a great many online users. They would prefer to have an anonymous footprint, and so eventually, with more publicity about DuckDuckGo and more outcry over Google’s complete lack of regard for privacy, there could be a backlash against the dominant search engine. That’s when SEOs need to really start tweaking their targeting.

The Bottom Line

DuckDuckGo is very promising and could be a big deal sometime in the future. That future will come a little sooner with the inclusion in iOS 8. But it’s still way too early for SEOs to be ripping up their search strategies in favor of the startup. Google’s still king, while DuckDuckGo waits in the wing.

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How the DuckDuckGo Search Engine Could Change SEO


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Adrienne Erin writes twice weekly for SiteProNews about online marketing strategies that help businesses like Blanchard Machinery succeed. Follow @adrienneerin on Twitter to see more of her work or get in touch.

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By cranbak on September 24, 2014 | Webmaster
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Bing Ads Refreshes The Change History Report

Bing Ads has rolled out a new look for its Change History reporting. The new format groups changes made by a user at one time, rather than itemizing every change separately as it did previously. Also new is faster data processing and more data availability, which Bing Ads has been addressing…



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By cranbak on September 12, 2014 | Webmaster
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The Amazing Ways The Google Car Will Change the World

By cranbak on August 27, 2014 | Webmaster
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Why Startups Are Going To Change The World


WHY STARTUPS ARE GOING TO CHANGE THE WORLD [Infographic] by the team at Modis

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Why Startups Are Going To Change The World

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By cranbak on August 22, 2014 | Webmaster
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Google’s HTTPS Ranking Signal Change – What Does It Mean for You? – ClickZ

Google's HTTPS Ranking Signal Change – What Does It Mean for You?
ClickZ
Google will now use HTTPS as a ranking signal, but what does this mean for digital marketers and do you need to make any changes to your site to adapt to this change? On August 6, Google announced that they will start using HTTPS as a ranking signal.

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By cranbak on August 20, 2014 | Webmaster
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How to Communicate Change and Get Leaders to Drive It

The reason most leaders won’t drive change communication initiatives is because they are asked to communicate information that is readily available online and, when employees ask questions about the changes, they feel unable to provide answers.

I wanted to provide an example of a change communication initiative designed to aid a business that was seriously underperforming. It included a change communication strategy that was driven by leaders at all levels of the organization and had the impact of significantly improving business outcomes.

The organization was retail-based, but this approach can be adapted for any industry sector. I initially worked with the executive teams at each level of the business to focus on business issues and develop change communication strategies to impact on those issues and bottom line outcomes.  The profit results of each of the company-owned stores were not good — they were losing money and managers were not equipped to make decisions about what to do to turn the situation around.

Here are a series of steps implemented to help the managers and staff to turn the profits of this business around.

  1. I convinced them of the need to share profit results with their staff.  So instead of staff coming in each day just to do a job, there was a paradigm shift in thinking about how they contribute to the bottom line outcomes of the business.
  2. I gave managers of each store some guidelines of how to communicate this information and what to do next.
  3. What to do next was that in their next staff meeting to encourage a conversation of what could be improved in the store, customer service, quality of products and to provide feedback on comments customers were making. This might be about lack of stock, lack of choice, price of goods etc.
  4. Then each store was given the opportunity for six weeks to implement just one idea and measure the impact – it had to be the idea that they all thought would have the greatest impact on business results.
  5. After six weeks they measured the impact, the store managers then presented these outcomes to the territory managers who had accountability for 12 stores.  Looking at the results the decision was then made to implement the top three ideas that had impact on store results state wide.  These were then discussed with regional managers who when they now visited sites met with staff as well.  They now had something real to talk about that employees were directly involved in.
  6. After three months the regional results were in country-wide and the top three initiatives became the standard process in all stores.
  7. A newsletter was produced each month specifically to support this project with photos and stories from employees and managers
  8. A reward and recognition program was implemented specifically for this initiative.

The outcomes were an organization that had made a significant shift towards a retail culture that was reflected in bottom line outcomes. Employees identified retail opportunities and also improvements to the business outcomes.  These actions were then implemented nationally.  As a side benefit the retention issues reduced significantly and territory managers and store managers were able to show the impact of local decisions on specific retail sites.

The “business awareness” sessions using actual business data and engaging employees to contribute to improving business outcomes were now driven by managers and became a new standard item at team meetings.  The change communication strategy to communicate business improvement initiatives also created a community of expertise that continually shared new ideas.

So while productivity issues, profitability issues, redundancies etc. may all prove a challenge to communicate, the only real challenge is to stop focusing just on the information about what is changing and to move the focus to opportunities to improve the status quo.

As a communicator, you are achieving many desired outcomes, you improve the capability of managers to communicate change because you have put in place a structured process.  You have improved business outcomes because you have focussed on a topic that truly engages all employees; you have removed communication barriers that exist in organisational hierarchies and you have given frontline employees a voice.  This is the action oriented change communication approach that adds value to an organisation.  Focus on this and you become a business partner, focus on just communicating information and you become a service provider to the business.  Your challenge is always to become the strategic business partner.

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How to Communicate Change and Get Leaders to Drive It


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Marcia Xenitelis is a recognized authority on the subject of change communication and helping organizations implement strategy. She has consulted widely to business, spoken at conferences globally and has developed products focused on action oriented internal communication. For access to case studies and more information on the types of strategies you can implement to engage employees visit www.marciaxenitelis.com for a wealth of free informative articles and resources.

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Proximity-Based Social Change – A Look at How Proximity-Based Social Networking Applications are Providing Connection,Protection, and Social Change

The next revolution of the Internet is upon us, and not only is it continuing to shape the way we do things, it’s changing the way our things do things.
In 2008, the number of devices connected to the Internet surpassed the number of people on the planet, and just like people these “things” are talking to one another via the Internet and wirelessly now more than ever. Proximity-based social networking applications, which use geo-proximity as the main filter for discovering people and places, are instrumental in this online evolution, as our immediate needs are often dictated or affected by how near or far we are from something.
As more technologies enable devices to discover one another over distances through Wi-Fi, Bluetooth, and NFC (Near Field Communications), businesses and marketers are using social networking, mobility, and gaming to dive into the proximity pool. The emerging proximity-based mobile social networking market is expected to reach $1.9 billion in revenues by 2016, according to an analysis report by Gigaom Pro. This is paving the way for innovation in retail, finance, healthcare, construction and transportation.

Concurrently, the proximity trend is anticipated to lead network operators to develop new business models, as a significant amount of content will come through local wireless networks. For consumers, the ability to use these opt-in services to discover new people and places is key, and a more micro or local approach to catering to consumers is going to be crucial for any networks and businesses that want to remain relevant.

With any disruption comes the opportunity to instigate change for the better. Where technology is concerned, any disruption that can be leveraged to propel businesses forward can typically be used to benefit humanity beyond consumerism.

How can proximity spark social change?

The possibilities that proximity services can provide for the sake of connection, protection, and social change are just beginning to unfold. Case in point: the presence and location technology company, 3M Monitoring, provides products and services for the criminal justice industry. Harnessing GPS, RF and cellular communication, 3M’s Domestic Violence Proximity Notification System tracks aggressors, and sends early alerts to victims and law enforcers. This is done through security layers that are created around the victims, as proximity notification layers are built around the aggressors. So far, 3M has worked with local criminal justice agencies to develop successful domestic violence deterrence programs in Europe.

While 3M focuses on using proximity for protection, the mobile proximity-based social network POS REP facilitates reconnection and reintegration. Created exclusively for military veterans, the platform reconnects veteran who served together and connects them to resources in their area.

POS REP Founder Anthony Allman says the inspiration for the network transpired after the suicide of Purple Heart recipient and veteran advocate Clay Hunt.

“I have been able to identify no less than 5 vets that live just miles from me,” shared, Allman. “Without POS REP, I would have been looking for bumper stickers to pin other vets. Those days are over.”

Could proximity-based social networking for social good become a trend?

Allman says that with respect to trends, POS REP is in discussion to license its technology to various interest groups that perceive value from our proximity-based product.

“We are heads down trying to prove the model in our veteran community, but we hope to ultimately serve as a partner platform for any organization looking to accomplish the same goal,” Allman said.

As devices or “things” start to communicate with one another and develop their own intelligence more, what they’ll be able to accomplish through proximity and beyond is going to change daily human behavior, as well as our notions about benefitting humanity through technology.

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Proximity-Based Social Change


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Melissa Jun Rowley is an award-winning journalist, on-air host, and content strategist with a passion for all things tied to social innovation. She is currently the founder and editor-in-chief of Incentivize, a digital media company focused on the convergence of capitalism and activism. Used with the permission of http://thenetwork.cisco.com/.

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5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior

Matching behavior for phrase and exact match keywords is changing in AdWords. What do you need to know about close keyword variations?

The post 5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior appeared first on Search Engine Land.



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By cranbak on August 15, 2014 | Webmaster
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Government Needs to Change Approach to Internet Security – Experts Say it is Time for Officials, Companies to Play Bigger Role

The American government needs to step up its actions and approach to cyber-threats say two respected security experts.

securityDuring two major conferences — Black Hat and Def Con — the issue of Internet security threats was a main focus with experts calling for the government to treat the threat seriously. In fact, Reuters reported, the issue should be handled on par with outbreaks by the Centres for Disease Control and Prevention.

In Las Vegas, at Black Hat, it was researcher Dan Geer who made the comparison. Geer said the government should require detailed reporting on cyber breaches.

But it’s not just the government who should be held accountable, said Geer, who is employed by venture capital firm In-Q-Tel. He said having software vendors open to product liability suits could help address the matter. If companies don’t share source codes and program bugs with customers and it leads to losses from a breach they should be help responsible, he argued.

“Either software houses deliver quality and back it up with product liability, or they will have to let their users protect themselves,” Geer was quoted as saying by Reuters.

Those ideas aren’t so far-fetched.

The National Security Agency‘s former deputy director said Geer’s ideas should be investigated. In particular, he pointed to the product liability idea as a worthy approach to addressing the growing concerns.

“Doing nothing at all is a worse answer,” Inglis, now an advisor with security firm Securonix, said.

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Government Needs to Change Approach to Internet Security


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W. Brice McVicar is a staff writer for SiteProNews.

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By cranbak on August 10, 2014 | Webmaster
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