Bing Ads Refreshes The Change History Report

Bing Ads has rolled out a new look for its Change History reporting. The new format groups changes made by a user at one time, rather than itemizing every change separately as it did previously. Also new is faster data processing and more data availability, which Bing Ads has been addressing…

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By cranbak on September 12, 2014 | Webmaster
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The Amazing Ways The Google Car Will Change the World

By cranbak on August 27, 2014 | Webmaster
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Why Startups Are Going To Change The World

WHY STARTUPS ARE GOING TO CHANGE THE WORLD [Infographic] by the team at Modis

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Why Startups Are Going To Change The World

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By cranbak on August 22, 2014 | Webmaster
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Google’s HTTPS Ranking Signal Change – What Does It Mean for You? – ClickZ

Google's HTTPS Ranking Signal Change – What Does It Mean for You?
Google will now use HTTPS as a ranking signal, but what does this mean for digital marketers and do you need to make any changes to your site to adapt to this change? On August 6, Google announced that they will start using HTTPS as a ranking signal.

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By cranbak on August 20, 2014 | Webmaster
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How to Communicate Change and Get Leaders to Drive It

The reason most leaders won’t drive change communication initiatives is because they are asked to communicate information that is readily available online and, when employees ask questions about the changes, they feel unable to provide answers.

I wanted to provide an example of a change communication initiative designed to aid a business that was seriously underperforming. It included a change communication strategy that was driven by leaders at all levels of the organization and had the impact of significantly improving business outcomes.

The organization was retail-based, but this approach can be adapted for any industry sector. I initially worked with the executive teams at each level of the business to focus on business issues and develop change communication strategies to impact on those issues and bottom line outcomes.  The profit results of each of the company-owned stores were not good — they were losing money and managers were not equipped to make decisions about what to do to turn the situation around.

Here are a series of steps implemented to help the managers and staff to turn the profits of this business around.

  1. I convinced them of the need to share profit results with their staff.  So instead of staff coming in each day just to do a job, there was a paradigm shift in thinking about how they contribute to the bottom line outcomes of the business.
  2. I gave managers of each store some guidelines of how to communicate this information and what to do next.
  3. What to do next was that in their next staff meeting to encourage a conversation of what could be improved in the store, customer service, quality of products and to provide feedback on comments customers were making. This might be about lack of stock, lack of choice, price of goods etc.
  4. Then each store was given the opportunity for six weeks to implement just one idea and measure the impact – it had to be the idea that they all thought would have the greatest impact on business results.
  5. After six weeks they measured the impact, the store managers then presented these outcomes to the territory managers who had accountability for 12 stores.  Looking at the results the decision was then made to implement the top three ideas that had impact on store results state wide.  These were then discussed with regional managers who when they now visited sites met with staff as well.  They now had something real to talk about that employees were directly involved in.
  6. After three months the regional results were in country-wide and the top three initiatives became the standard process in all stores.
  7. A newsletter was produced each month specifically to support this project with photos and stories from employees and managers
  8. A reward and recognition program was implemented specifically for this initiative.

The outcomes were an organization that had made a significant shift towards a retail culture that was reflected in bottom line outcomes. Employees identified retail opportunities and also improvements to the business outcomes.  These actions were then implemented nationally.  As a side benefit the retention issues reduced significantly and territory managers and store managers were able to show the impact of local decisions on specific retail sites.

The “business awareness” sessions using actual business data and engaging employees to contribute to improving business outcomes were now driven by managers and became a new standard item at team meetings.  The change communication strategy to communicate business improvement initiatives also created a community of expertise that continually shared new ideas.

So while productivity issues, profitability issues, redundancies etc. may all prove a challenge to communicate, the only real challenge is to stop focusing just on the information about what is changing and to move the focus to opportunities to improve the status quo.

As a communicator, you are achieving many desired outcomes, you improve the capability of managers to communicate change because you have put in place a structured process.  You have improved business outcomes because you have focussed on a topic that truly engages all employees; you have removed communication barriers that exist in organisational hierarchies and you have given frontline employees a voice.  This is the action oriented change communication approach that adds value to an organisation.  Focus on this and you become a business partner, focus on just communicating information and you become a service provider to the business.  Your challenge is always to become the strategic business partner.

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How to Communicate Change and Get Leaders to Drive It


Marcia Xenitelis is a recognized authority on the subject of change communication and helping organizations implement strategy. She has consulted widely to business, spoken at conferences globally and has developed products focused on action oriented internal communication. For access to case studies and more information on the types of strategies you can implement to engage employees visit for a wealth of free informative articles and resources.

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Proximity-Based Social Change – A Look at How Proximity-Based Social Networking Applications are Providing Connection,Protection, and Social Change

The next revolution of the Internet is upon us, and not only is it continuing to shape the way we do things, it’s changing the way our things do things.
In 2008, the number of devices connected to the Internet surpassed the number of people on the planet, and just like people these “things” are talking to one another via the Internet and wirelessly now more than ever. Proximity-based social networking applications, which use geo-proximity as the main filter for discovering people and places, are instrumental in this online evolution, as our immediate needs are often dictated or affected by how near or far we are from something.
As more technologies enable devices to discover one another over distances through Wi-Fi, Bluetooth, and NFC (Near Field Communications), businesses and marketers are using social networking, mobility, and gaming to dive into the proximity pool. The emerging proximity-based mobile social networking market is expected to reach $1.9 billion in revenues by 2016, according to an analysis report by Gigaom Pro. This is paving the way for innovation in retail, finance, healthcare, construction and transportation.

Concurrently, the proximity trend is anticipated to lead network operators to develop new business models, as a significant amount of content will come through local wireless networks. For consumers, the ability to use these opt-in services to discover new people and places is key, and a more micro or local approach to catering to consumers is going to be crucial for any networks and businesses that want to remain relevant.

With any disruption comes the opportunity to instigate change for the better. Where technology is concerned, any disruption that can be leveraged to propel businesses forward can typically be used to benefit humanity beyond consumerism.

How can proximity spark social change?

The possibilities that proximity services can provide for the sake of connection, protection, and social change are just beginning to unfold. Case in point: the presence and location technology company, 3M Monitoring, provides products and services for the criminal justice industry. Harnessing GPS, RF and cellular communication, 3M’s Domestic Violence Proximity Notification System tracks aggressors, and sends early alerts to victims and law enforcers. This is done through security layers that are created around the victims, as proximity notification layers are built around the aggressors. So far, 3M has worked with local criminal justice agencies to develop successful domestic violence deterrence programs in Europe.

While 3M focuses on using proximity for protection, the mobile proximity-based social network POS REP facilitates reconnection and reintegration. Created exclusively for military veterans, the platform reconnects veteran who served together and connects them to resources in their area.

POS REP Founder Anthony Allman says the inspiration for the network transpired after the suicide of Purple Heart recipient and veteran advocate Clay Hunt.

“I have been able to identify no less than 5 vets that live just miles from me,” shared, Allman. “Without POS REP, I would have been looking for bumper stickers to pin other vets. Those days are over.”

Could proximity-based social networking for social good become a trend?

Allman says that with respect to trends, POS REP is in discussion to license its technology to various interest groups that perceive value from our proximity-based product.

“We are heads down trying to prove the model in our veteran community, but we hope to ultimately serve as a partner platform for any organization looking to accomplish the same goal,” Allman said.

As devices or “things” start to communicate with one another and develop their own intelligence more, what they’ll be able to accomplish through proximity and beyond is going to change daily human behavior, as well as our notions about benefitting humanity through technology.

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Proximity-Based Social Change


Melissa Jun Rowley is an award-winning journalist, on-air host, and content strategist with a passion for all things tied to social innovation. She is currently the founder and editor-in-chief of Incentivize, a digital media company focused on the convergence of capitalism and activism. Used with the permission of

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5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior

Matching behavior for phrase and exact match keywords is changing in AdWords. What do you need to know about close keyword variations?

The post 5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior appeared first on Search Engine Land.

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By cranbak on August 15, 2014 | Webmaster
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Government Needs to Change Approach to Internet Security – Experts Say it is Time for Officials, Companies to Play Bigger Role

The American government needs to step up its actions and approach to cyber-threats say two respected security experts.

securityDuring two major conferences — Black Hat and Def Con — the issue of Internet security threats was a main focus with experts calling for the government to treat the threat seriously. In fact, Reuters reported, the issue should be handled on par with outbreaks by the Centres for Disease Control and Prevention.

In Las Vegas, at Black Hat, it was researcher Dan Geer who made the comparison. Geer said the government should require detailed reporting on cyber breaches.

But it’s not just the government who should be held accountable, said Geer, who is employed by venture capital firm In-Q-Tel. He said having software vendors open to product liability suits could help address the matter. If companies don’t share source codes and program bugs with customers and it leads to losses from a breach they should be help responsible, he argued.

“Either software houses deliver quality and back it up with product liability, or they will have to let their users protect themselves,” Geer was quoted as saying by Reuters.

Those ideas aren’t so far-fetched.

The National Security Agency‘s former deputy director said Geer’s ideas should be investigated. In particular, he pointed to the product liability idea as a worthy approach to addressing the growing concerns.

“Doing nothing at all is a worse answer,” Inglis, now an advisor with security firm Securonix, said.

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Government Needs to Change Approach to Internet Security


W. Brice McVicar is a staff writer for SiteProNews.

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By cranbak on August 10, 2014 | Webmaster
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Company Gives Businesses inSite to Their Sites – Duda Launches New Program Enabling Websites to Change Based on Variables

A personalized website could make all the difference for businesses and there’s now a new tool ensuring customers have the best experience possible when visiting a site.

dudaDuda, a leading DIY website builder for Web professionals and small businesses, has launched inSite, it’s an easy to use new tool on the DudaOne platform.

inSite makes dynamic Web content based on customer behavior. It’s a program geared toward all businesses, not just those with huge IT budgets and dedicated IT departments.

“Early users of inSite have seen customer engagements increase by as much as 65 percent,” the company stated in a press release.

As explained by the company, an example of inSite’s ability could include a customer visiting a restaurant’s site on his mobile phone during his lunch break when he’s only six blocks from the business. That customer would be looking for a different menu than someone checking it out from his desktop on a Friday night.

“With inSite, the website can instantly recognize these differences and show the mobile customer a menu of lunch specials, along with a 20 percent off coupon, while showing the evening customer a dinner and wine menu,” the company’s release explained.

By using inSite, the business can preset what content is shown to different visitors based on a handful of variables including time of day or week, device type and more.

“The bigger companies have always had the budgets and resources to create elaborate personalized user experiences, creating an unfair situation for smaller businesses and web professionals. Today, with inSite, we’re leveling the playing field by democratizing this technology and making it possible for anyone to easily build enterprise-grade websites without the need for massive budgets or a large development team,” said Itai Sadan, chief executive officer and co-founder of Duda. “Based on results from our early inSite users, we know businesses will be more successful by personalizing their websites.”

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Company Gives Businesses inSite to Their Sites


W. Brice McVicar is a staff writer for SiteProNews.

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Google SERP Displays Change Again

Do you ever get the feeling Google changes things up just to toss SEOs off guard?

In late June, the company announced it was scrapping parts of the popular Google Authorship program, frustrating marketers who liked the credibility and search advantages that using the “rel=author” tag had offered.

Google has decided to institute some other changes as well, it appears. On July 16, SEER Interactive noted that Google appeared to be limiting the number of video snippets shown in its search engine rank pages. Cue another round of panic in the SEO community.

Google has offered only a few official comments on the action, saying that snippets will continue to be shown in videos, so that means speculation is running rampant over the company’s motivation for cutting back and what the end game is. Here’s a look at why Google probably made the decision and what it means for SEO.

A Drop in Video Thumbnails

Comparing searches done earlier in the year with those done in mid-July, several web sites found major differences in how many video snippets come up. Mozcast put the drop in the number of video snippets shown in a search at 27.8 percent. For instance, a search on comedian Louis C.K. may have turned up a SERP with six videos in the top 12 before July 16. But since July 16, that number has dwindled to just a couple.

Immediately SEOs began getting twitchy over the change, especially coming so closely after the recent Google Authorship shift. Several web sites, including Moz, SEER, Distilled and Wistia, began sharing information to make sure they were gauging the dropoff in snippets correctly. The data kept coming back the same: There was, indeed, a marked decline in the number of video snippets per page.

Sites That Weren’t Impacted

At the same time, SEOs noticed a curious pattern. While video snippets from many other sites appeared to be removed, the video thumbnails for YouTube, which is owned by Google, were unaffected. This set off a lot of alarm bells.

Google appeared to be favoring its own site, at the expense of others. After all, it’s much easier for a search result with a video to stand out when it’s one of the only video snippets on display. When other video snippets pop up in a search, they don’t draw the eye quite as quickly.

That combined with Google’s decision to eradicate the Authorship program photos means one thing for SEO: It’s suddenly harder to capture attention for your client’s page. Many studies have shown that people are more likely to click on a search result with an accompanying video.

Of course, the big question is why is this happening? There are a number of theories for why Google snipped the snippets.

Theory No. 1: An Algorithm Tweak

Whenever anything changes for Google, there’s always a chance it’s related to an algorithm tweak. Sometimes such moves have unintended consequences. The search giant may have been playing around with something else and unintentionally cut down the video snippets appearing in search.

Or it may have been trying to do exactly that in order to boost YouTube’s visibility. It’s hard to say since Google has not come out and copped to the change, let alone offered a reason for it. Still, if there are other unexpected SEO changes that fan out from this, like aftershocks from an earthquake, it’s a good bet the video search was impacted by a tweak to the algorithm.

Theory No. 2: Exclusivity

Google likes to reward high-quality content, that much has been known for years. It’s possible that the company is cleaning up its search results in order to highlight only the really good video content that deserves a special designation, i.e. the video snippet in SERP, which has suddenly become an endangered species.

Intrepid SEOs have noted that, in addition to YouTube, a handful of sites including Vimeo, Vevo, Hulu, Ted and Daily Motion have continued to display video snippets in search results, suggesting that the site is fine with including good videos in its search results. It’s simply weeding out the lower-quality ones, much as it would weed out stories that jump on trending topics by content mills trying to grab cheap clicks.

Theory No. 3: An AdWords Power Play

This may be the most popular theory of all, which just goes to show what SEOs think about Google. There’s a theory floating around that the change is part of a greater push by the search giant to get people to buy AdWords. By eliminating things like Authorship and video snippets, which help a company’s results to stand out in a search, Google is essentially making people who had previously relied on SEO have to buy ads to stand out.

These changes will also help AdWords advertisements stand out from the pack, because they continue to have photos with them. That sets them apart from the now photo-less and video-less majority of search results.

Theory No. 4: This Is All Nothing

Remember what I said at the beginning – Google likes to keep SEOs off guard. There’s a very real possibility that all this means nothing.

It could just be a few quirky days of searches that don’t add up to anything. Maybe there’s a chance that Google was experimenting with removing the snippets, saw the reaction, and backed up a bit. Perhaps this has been going on for quite a while and no one had really noticed. Or the engineers at Google were bored one day and decided to have a bit of fun. If so, they’re undoubtedly laughing at all this speculation right now.

The Final Verdict?

It’s hard to say without getting better direction from Google what the company is thinking. But since most everything SEO-related comes down to money, the AdWords push is probably the most likely answer. The fact that video snippets declined almost at the same time that Google Authorship photos disappeared can’t be a coincidence, and that points back to wanting AdWords to stand out.

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Google SERP Displays Change Again


Adrienne Erin writes twice weekly for SiteProNews about online marketing strategies that help businesses like Yuma Dental succeed. Follow @adrienneerin on Twitter to see more of her work or get in touch.

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By cranbak on July 30, 2014 | Webmaster
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