Change

5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior

Matching behavior for phrase and exact match keywords is changing in AdWords. What do you need to know about close keyword variations? The post 5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior appeared first on Search Engine Land. Please visit Search Engine Land for the full article. View full post on… read more »

58% Of Local Marketers Will Change Tactics After Pigeon Update

Columnist Myles Anderson shares the results of an InsideLocal survey detailing the impact of Google’s recent local algorithm update, Pigeon. The post 58% Of Local Marketers Will Change Tactics After Pigeon Update appeared first on Search Engine Land. Please visit Search Engine Land for the full article. View full post on Search Engine Land: News… read more »

7 Conversion Rate Truths That Will Change Your Landing Page Strategy

Much of what marketers have learned about landing page conversion is wrong. Worse, the optimizations promoted across industry blogs, courses and at conferences as game changers are really just best practices every marketer should have implemented already. Tweaking headline and body copy, adjusting… Please visit Search Engine Land for the full article. View full post… read more »

9 tech firm rebrands: Why companies change their names – VentureBeat

VentureBeat 9 tech firm rebrands: Why companies change their namesVentureBeatThis came just a few months after news emerged that Internet Explorer would be transitioned to Microsoft Edge. Google, too, recently rebranded Webmaster Tools as Google Search Console, as the company sought to target a broader user base. But product … View full post on Webmaster Internet… read more »

9 tech firm rebrands: Why companies change their names | VentureBeat … – VentureBeat

VentureBeat 9 tech firm rebrands: Why companies change their names | VentureBeat …VentureBeatThis came just a few months after news emerged that Internet Explorer would be transitioned to Microsoft Edge. Google, too, recently rebranded Webmaster Tools as Google Search Console, as the company sought to target a broader user base. But product …and more » View full… read more »

Adapting to Change, Harnessing New Trends, Eyeing the Future ­ Search Engine Land Summit

You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Invest a day in Search Engine Land Summit and hear from thought leaders in search and internet marketing… Please visit Search Engine Land for the full article. View full post… read more »

App Engine IP Range Change Notice

Google uses a wide range of IP addresses for its different services, and the addresses may change without notification. Google App Engine is a Platform as a Service offering which hosts a wide variety of 3rd party applications. This post announces changes in the IP address range and headers used by the Google App Engine… read more »

Apple Opening Touch ID to App Designers – Could Change the Way Online Purchasing is Completed

A small announcement is causing some big ripples. It didn’t get much attention immediately following Apple‘s WWDC address earlier this week, but the Internet was abuzz Tuesday with what little was said about the company’s mobile payment strategy. Craig Federigh, Apple’s senior vice-president of software engineering, spoke for about two hours and unveiled numerous new… read more »

Apple Recognizes Value of Exclusives, Independents With Apple Music – Change on Royalty Stance Seems to Be Paying Off

It appears Apple is taking its new Apple Music seriously. Image courtesy of (imagerymajestic) / FreeDigitalPhotos.net Though there’s been a lot of build up and fanfare over the new music streaming and downloading service since it was announced, there had been nothing concrete on exclusive material for subscribers. That all changed Wednesday when music sensation Pharrell… read more »

B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever

Columnist Pauline Jakober reminds B2B search marketers that when assessing pay-per-click (PPC) performance, it’s important to look further than the immediate conversion. The post B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever appeared first on Search Engine Land. Please visit Search Engine Land for the full article. View full post… read more »